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We Are Amnet

We are the global leaders in creative production and pioneers in Smartshoring®. Smartshoring is the most effective use of the best talent wherever they may be.

We blend our studios in Chennai and Mumbai with in-country client services teams to support brands and agencies as they reshape their marketing models to keep up with demand. In today's global economy Smartshoring has become essential for brands and agencies alike to stay competitive, increase sales, uplift profits and accelerate growth

24/12/2025

Merry Christmas from We Are Amnet.
Thank you for the trust, collaboration, and shared momentum this year.
Wishing you a restful holiday season and a strong start to the year ahead.

17/12/2025

In-house vs. Offshore Creative Production: Which model is right for you?

Marketing leaders today face a tough decision:

- Keep production in-house for full control

- Offshore for scale and efficiency

- Or find a hybrid model that delivers the best of both worlds

Our latest blog, The In-House vs. Offshore Creative Production Model: A Guide to Finding Your Perfect Balance, explores:

- The strengths and challenges of each model

- A decision framework to evaluate your setup

- Practical steps to build a hybrid model that works

- Key questions CMOs are asking in 2025

Finding the right balance is about building certainty into your creative production.

Read the full guide here: https://eu1.hubs.ly/H0qvtTr0

16/12/2025

Is your retail space ready for the future?

From smart mirrors to interactive displays, digital signage is transforming how retailers engage customers, boost sales, and create immersive in-store experiences.

Discover how leading brands like Nordstrom and Sephora are redefining customer journeys and how you can too.

Read our latest blog: https://eu1.hubs.ly/H0qsv0g0

15/12/2025

The Operational Paradox: when strategy outpaces structure

In-house agencies are aspiring to be their brand’s lead agency.
But operational fundamentals aren’t keeping pace. The IHALC 2025 data reveals a critical gap:

- 37% of IHAs don’t track the time and cost of their projects

- Only 50% have a Service Level Agreement (SLA) in place before starting work

The ambition is strategic, but the ex*****on remains inefficient. Without robust processes, clear SLAs, and cost visibility, IHAs struggle to prove value, secure investment, and protect teams from burnout.

You cannot prove your strategic impact if you cannot measure your operational efficiency.

That’s where We Are Amnet steps in providing the operational backbone, process rigor, and technology stack to streamline workflow, track costs, and deliver measurable outcomes through Smartshoring®.

Is your operational foundation strong enough to support your strategic goals?
Let’s talk about turning your production data into a competitive advantage.

10/12/2025

Are your creative operations ready for peak season, or are you relying on overtime and last-minute fixes?

Offshore creative teams provide a structured way to handle increased volume with predictable cost, consistent quality, and 24/7 delivery capacity.

This article shows how leading brands use offshore production models to manage seasonal surges with confidence and certainty.

Read the full article: https://eu1.hubs.ly/H0qk5gQ0

08/12/2025

Offshoring delivers cost, speed, and quality — the essentials.
Smartshoring® builds on that foundation, adding culture, communication, and technology to create a complete, connected production ecosystem.

That’s how global brands scale with confidence.

Learn more about how Smartshoring® transforms creative production: https://eu1.hubs.ly/H0qf8sx0

02/12/2025

Stop letting old myths hold your creative team back!

We tackle the 10 biggest misconceptions about offshoring creative production - from IP security and quality control to AI's impact and management.

See how modern models like Smartshoring® allow you to scale capacity without compromising quality or control.

Read the full breakdown and watch the video on the evolution of global talent!

Blog link: https://eu1.hubs.ly/H0q4RqD0

26/11/2025

The number one challenge identified in the "2025 Global Benchmark Report for Content Production" was 'access to lower-cost skills and resources.' In-house teams are under pressure to be both efficient and highly skilled. This is a common pain point for many organizations, especially with talent being a major investment.

Stop the struggle and start strategising. Download the report for a roadmap on overcoming the top challenges of 2025.

Click the link to download the report: https://eu1.hubs.ly/H0p-7X10

20/11/2025

Is your creative team built for the speed of modern retail?

Onshore, offshore, or hybrid, the right model can unlock efficiency and scale. Our latest article breaks down the pros and cons of each, with real-world examples and a look at the innovative "Smartshoring" model.

Find out which option is best for your brand's growth and bottom line.

Click the link to read the full blog: https://eu1.hubs.ly/H0pR8vM0

17/11/2025

Is your in-house creative team built to withstand rapid change?
Discover proven strategies to boost resilience, adaptability, and innovation. Empower your team structure, culture, and skills to thrive in uncertainty.

Read our comprehensive guide now!
Click the link: https://eu1.hubs.ly/H0pF4tV0

14/11/2025

80% of creative careers will stagnate. Will yours be one of them?

Two and a half decades in the creative business taught our CCO & President (Operations), Pravin Amudan, that talent isn't enough. He witnessed a "Nostradamus-type prophecy" unfold: Only 20% thrive long-term.

What separates the 20% from the rest? It's not AI or technical skills. Pravin breaks down the Top 3 essential, yet overlooked, soft skills you need to ensure your career keeps accelerating.

Read the eye-opening story and find out the 3 skills here: https://eu1.hubs.ly/H0pFm2T0

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