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M&C Saatchi Group

Creators and curators of Cultural Power

25/11/2025

Wio Family is here — banking built for the beautiful chaos of modern family life.

Created by for , this campaign puts real families at the heart of the story.

Because life isn’t one-size-fits-all — and your bank shouldn’t be either.

19/11/2025

Sports isn’t just entertainment — it’s cultural power.

In his interview with , our CEO at , Scott Feasey, talks about the rise of active audiences and how acquiring DUNE | 23 strengthened our ability to deliver meaningful growth in the Middle East.

11/11/2025

Excited to announce that on 17-18 November our Joint Global CCO will be joining the first edition of the LIONS CMO Accelerator Series in London! 🦁

Built on over 12 years experience at , the CMO Accelerator is the industry’s top learning experience for senior marketing leaders.

🔗 Want to learn more? Comment below and we’ll share the link to sign up.

16/10/2025

🚨 News from : Formula E appoints to lead global brand and corporate communications.

As Formula E gears up for its biggest season yet, we are excited to help connect the sport to youth culture, drive brand saliency, and democratise motorsport for new and existing fans.

14/10/2025

🚀 Introducing ‘No Stopping You’ from - a bold new brand platform for that champions tradespeople and removes barriers to getting the job done right.

To kick things off, we’re launching ‘The New Recruit’, a multichannel campaign starring none other than 🏃‍♂️💨 - bringing his legendary speed and determination to the Screwfix team.

08/10/2025

Tonight’s the night! ’s , Broadcaster & Former International Rugby Player, makes his debut on the first episode of Celebrity Traitors.

If you are in the UK, watch tonight at 9pm BST on BBC One or stream on BBC Iplayer.

06/10/2025

🏆 Double win at the LIA Awards for our global team!

Huge congratulations to everyone involved in our award-winning campaigns for LEGO and Business Iceland, which picked up:

✨ SILVER – LEGO,

✨ BRONZE – Business Iceland,

From playful storytelling that taps into LEGO’s cultural legacy, to bold creative that repositions Iceland as a destination of discovery, both campaigns demonstrate the power of ideas to travel, connect, and inspire.

We’re proud to see this work recognised on the global stage - a brilliant reflection of the talent, craft and collaboration across our teams at M+C Saatchi UK and M+C Saatchi North America. 👏

29/09/2025

Culture isn’t just a backdrop, it’s a performance superpower!

Last week at the XIV Effectiveness Day in Madrid, hosted by SCOPEN, Lavinea Morris, EMEA Managing Director, , took to the stage to explore how cultural power is reshaping the rules of effectiveness.

26/08/2025

Global CEO Zaid Al-Qassab and AUNZ CEO Dani Bassil sat down with Danielle Long, Editor of The Growth Agenda in .australian to share how the M+C Saatchi Group is sharpening its focus on what truly drives impact: people, the work, clients, and profitability.

With optimism and a deep respect for the agency’s legacy, both leaders reflect on the future of brand building and the power of purposeful leadership.

🔗 Read the full interview via the link in our bio.

22/08/2025

New work from launched this week as we partnered with Aldar to shape Fahid Island!

With global ambassador Steve Harvey amplifying the message, Fahid Island now stands as a culturally resonant, globally relevant icon of intentional living.

Read more about this work on our website ➡️ Link in bio

20/08/2025

We’re all creating more content than ever. But how much of it actually connects?

Karen Boswell MSC, BA, FCXP-I, Global CEO of Consulting, Experience and Performance, explores the difference between Signal vs Noise. It’s not about being seen more - it’s about being felt more. The kind of work that doesn’t just grab attention, but shifts behaviour and shapes culture.

Want to hear more? ➡️ Click the link in our bio for the full article.

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