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🌎 Tailor-made trips, trusted worldwide
✈️ 50+ years of expert travel
🤝200+ verified local experts
📚 Guides that inspire millions
👇 Your perfect trip starts here

27/09/2026

🇲🇦 Morocco is our most popular destination right now.

And we can see why.

Wander the narrow streets and markets of Marrakech, head north to the blue streets of Chefchaouen, spend a few days in the mountains or go further south for the huge landscapes of the Sahara.

It’s also a country that rewards getting out and doing things — walking, exploring, eating, getting lost and seeing somewhere completely different from one day to the next.

Morocco came out on top, but it wasn’t the only destination getting travellers’ attention. Thailand, Norway, Kenya and Ecuador rounded out our top five.

From snorkelling in Thailand to seeing the northern lights in Norway, following the Great Migration in Kenya or exploring volcanoes and the Galápagos in Ecuador, there’s a lot to choose from.

24/09/2026

📢 Our first three Legendary Places can now be snapped up with a 25% discount on Amazon - head to the link in our bio!

23/09/2026

They're here! The first titles in our brand-new Legendary Places series have landed ✨

Three beautiful hardback compendiums spotlight iconic Japan, Scotland and cruise destinations around the world. Designed to inspire - and look good while doing it - Rough Guides Legendary Places celebrate the best of travel. Out now in all good bookstores, or order at the link in our bio! 🏴󠁧󠁢󠁳󠁣󠁴󠁿 🇯🇵🛳️

20/08/2026

One of the questions our local experts get asked all the time is:

"Should we stay in one place, or keep moving?"

The answer? It depends on the destination.

🇮🇹 Italy: We'd unpack once and explore Tuscany from a single base.
🇯🇵 Japan: We'd definitely visit more than one place—but we wouldn't change hotels every night.
🇲🇦 Morocco: We'd do both. Experience the energy of Marrakech, then head for the Atlas Mountains, Essaouira or the desert. The contrast is what makes Morocco special.

There isn't one right way to travel. The best itinerary depends on the destination, how much time you have and the kind of trip you're looking for.

That's why every one of our tailor-made trips is planned with a local expert.

What's your travel style?
🏨 Stay in one place and explore from there
🚗 Keep moving every few days
👇 We'd love to hear your answer.

26/07/2026

Travel isn't stopping. It's adapting. 🌍
We recently surveyed 1,360 travellers from around the world to understand how travel is changing.

The biggest takeaway?

People aren't giving up on travel, they're simply adapting.
✈️ They're choosing flexibility over the cheapest fare.
🌍 They're swapping destinations instead of cancelling.
❤️ They're planning around what matters most.

In fact, 73.5% told us they've changed the way they book or plan their trips rather than abandoning them altogether.
It reminded us that there isn't one "right" way to travel.

Whether it's slowing down, changing destinations or rethinking an itinerary, the best trips are the ones that work for you.

What's one change you've made to the way you travel?
⏱️ Slower itineraries
🌍 Different destinations
💰 Bigger budgets
✈️ Booking later
🧳 Something else?

20/07/2026

Would you travel solo if you knew you didn’t have to feel lonely? 🌍

Solo travel doesn’t mean being alone all the time. A familiar face at a café, someone to explore with or a shared dinner can completely change your experience.

Try these practical tips from *Rough Guides Solo Travel*:

☕ **Become a regular** – return to the same local café and conversations may begin naturally.

🎨 **Follow your interests** – workshops, exhibitions, walking groups and cultural events connect you with like-minded people.

📱 **Look online before you arrive** – find local groups through Facebook or Meetup, or use the friendship features available on some apps.

🏡 **Choose social accommodation** – hostels, shared houses and co-living spaces make it easier to meet people and make plans together.

Save this post for your next solo trip – or share it with someone who dreams of travelling alone but worries about feeling lonely.

What helps you connect with people while travelling? Share your best tip below – it might help another solo traveller.

Find more practical advice in *Rough Guides Solo Travel* – now 40% off.

Shop now 👉 https://shop.roughguides.com/
Use code **MIDSUMMER** at checkout.

Stay tuned – we’ll be sharing more practical tips from our other books soon.

17/07/2026

Everyone goes to Capri – but would you like to avoid the crowds? 🇮🇹

Try Procida: a quieter island escape just 40 minutes by ferry from Naples, with pastel-coloured fishermen’s houses, volcanic beaches and waterfront restaurants.

Discover more overlooked destinations with Rough Guides – now 40% off in our Mid-Summer Sale.

Shop now 👉 https://shop.roughguides.com/
Use code MIDSUMMER at checkout.

Would you choose Procida over Capri? 🌊

08/07/2026

Swipe through some of the world's most scenic railway adventures:

West Highland Line, Scotland – Travel across rugged Highlands and the famous Glenfinnan Viaduct.
Darjeeling Himalayan Railway, India – A UNESCO-listed toy train winding through misty tea plantations.
Rovos Rail, South Africa – Step aboard a luxury vintage train for a timeless safari-style journey.
The Rocky Mountaineer, Canada – Cruise through the Canadian Rockies with panoramic mountain views.
Bernina Express, Switzerland – Glide across glaciers, alpine lakes, and iconic mountain passes.

✨ Which railway would you add to your travel bucket list?
Read more here:
https://bit.ly/3QIGuf0

11/06/2026

When Loren started planning a birthday trip to Vietnam for four couples, she knew coordinating everyone’s travel arrangements could quickly become complicated. She says that working with the local travel expert provided by Rough Guides made the entire process feel effortless: from designing the itinerary to managing all the details, including transfers, guides, and accommodation. With no one stuck acting as the designated trip planner, the whole group could simply relax, enjoy the journey, and focus on making memories together.

Swipe through to experience Loren's birthday trip through the review she shared with us.

A huge thank you to Loren for allowing us to share her travel story!
Check out our guide to Vietnam: https://bit.ly/4ez69jb
Check out our guide to Cambodia: https://bit.ly/4e3Hjb1

08/06/2026

Travelling with ADHD can be challenging, but it can also make some things easier and more fun.

Written by .hallett a travel expert who has ADHD, this new book explores the ways in which having ADHD can affect your trip – before, during and after.

It’s packed with advice on timekeeping, staying organized and adapting to change, along with travel itineraries that can be adapted to suit your needs and interests.

Available from Rough Guides (link in bio) 📚

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