26/12/2025
Merry Christmas !!!
To all our incredible readers, partners, and brand enthusiasts around the world — we’re wishing you a season filled with joy, reflection, and bold ideas.
As we gather with loved ones and unwrap memories, here’s a thought:
Christmas isn’t just a holiday — it’s one of the greatest branding masterclasses of all time.
Did you know?
Global Christmas spending crossed $1.3 trillion in 2025
In the U.S. alone, $960 billion was spent in Q4 — with $250 billion in online sales
Brands like Tiffany & Co., Coca-Cola, Starbucks, Dior, Gucci, and Target have turned seasonal moments into emotional rituals, iconic visuals, and cultural events
From red cups and cinematic campaigns to exclusive drops and nostalgic storytelling — the real magic of Christmas lies in how brands tap into emotion, tradition, and timing to connect and convert.
Your turn:
What’s one Christmas campaign you’ll never forget — or one that defined the season for you this year? Tag the brand and share your thoughts. Let’s spotlight the branding brilliance behind the cheer.
Merry Christmas, and thank you for being part of the Global Brands Magazine community.
Here’s to more game-changing stories in 2026.