Ten Toes

Ten Toes Working with talent, brands and sports organisations to bring them closer to their fans.

21/11/2025

We were on the ground for the launch of the with the inaugural Alessia Cup. Founded by Russo, the tournament marks the first of a number of initiatives the foundation hopes to carry out which helps girls reach their full potential. We are excited to be on this journey with Alessia and her foundation.

07/11/2025

It was great to work with McDonald’s UAE and the UAE Football Association in bringing to life the Dream of a Nation Fan Zone for their recent World Cup qualifiers.

Ten Toes UAE – in collaboration with our Dubai-based production partner GMOLX – delivered an experience that celebrated football culture and helped connect fans with their national team.

The activation – spanning three major cities – included live viewing of the games, participatory activities and, of course, McDonald’s food. A big thanks to and for the trust and teamwork to pull it off!

31/10/2025

On the ground at Nike’s European Headquarters to share our expertise on growing your community on social at the Nike Trainer Exchange 2025.

31/10/2025

On the ground at Nike’s European Headquarters to share our expertise on growing your community on social at the Nike Trainer Exchange.

27/10/2025

An incredible six months working with the world champions 🌹🏆

It’s been great supporting during the biggest Women’s Rugby World Cup to date, helping bring their story to life through content creation, ideation, strategic guidance and channel management.

In the second instalment of ’s Athletes for Purpose series with , we proudly took the lead on creative direction and pro...
28/11/2024

In the second instalment of ’s Athletes for Purpose series with , we proudly took the lead on creative direction and production, before securing collaboration across ’s channels.

The content saw us work with Alessia and the club to address the issue of young girls dropping out of sport. We captured the experiences of five young women at Emirates Stadium and created a thought-provoking piece with a powerful narrative about the importance of fostering inclusive pathways for future generations.

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