
05/12/2023
The Little Black Book sat down with our friend Chris Reed over at AB InBev to chat about our recent Mexico project for the Dutch beer brand Hertog Jan. Chris shares insights on the global production journey, capturing real agave and sugarcane processes 🌵
Click the link to read about the behind-the-scenes magic, the decoupled production model, and the eco-friendly tech that made the project happen 🌟
Read it here: https://www.lbbonline.com/news/draftline-touches-the-earth-in-new-vatgerijpt-campaign-for-hertog-jan