Commetric

22/12/2023

🎄🌟As the holiday season approaches, all of us at Commetric want to take a moment to express our gratitude to our clients, partners, and community. Your trust and collaboration have been the highest gifts we've received this year.

May your holidays be flled with joy, and your new year be "Off the Charts" in success and happiness!

Here's to another year of insightful analytics, impactful strategies, and stories that resonate.
Warm wishes from your Commetric team!

31/07/2023

🎉 Exciting News Alert! 🎉

We're proud to share that Commetric has been shortlisted in two categories at the prestigious DataComms Awards 2023! 🏆

✅️ Firstly, our collaborative work with EY on understanding brand positioning in a post-COVID digital transformation sector has been recognised.
✅️ Our second nomination with the Institute of Molecular and Clinical Ophthalmology Basel (IOB) underlines our joint efforts in effectively communicating a groundbreaking scientific breakthrough amidst the global pandemic.

🔗 https://shorturl.at/sBXY1

We are thrilled to announce that Commetric has been officially shortlisted in the DataComms Awards 2023, a prestigious event celebrating the integral role data has come to play in modern communications strategies. The awards recognise the transformative power of data across a variety of sectors, hig...

20/07/2023

🦠 Our latest article discusses how top brands are promoting dietary supplements in the COVID aftermath, helping you stay fit and healthy! 💪

🔬 Dive into the science-backed benefits and discover how premium supplements can support your immune system, enhance energy levels, and promote overall wellness. 💊

🔗 Read the full analysis here: https://shorturl.at/fprDK

💬 Share your thoughts in the comments and tag a friend who needs a health boost! 🤝

Our media analysis found that the debate around dietary supplements continues to centre on their efficacy, with companies such as Nestlé, Unilever, GNC, and Herbalife adopting proactive PR strategies to address this challenge and communicate the scientific basis of their products. We also found tha...

28/06/2023

🔍 Check out this media analysis on the changing landscape of the plastic pollution debate. It's a must-read for all PR professionals!

🌱💡 Learn why it's crucial to rethink our approach to tackling plastic pollution and why recycling initiatives may not be enough. The article highlights the pressing need to address the root cause: the excessive reliance on virgin plastic.

💼🌊 Find out how the Food & Drink and Retail industries have been at the center of this ongoing debate. It's not just NGOs leading the charge; media critiques have put the spotlight on these sectors too.

🔗 Read the full analysis here: https://shorturl.at/oxDFM

Our media analysis found that new regulations across the world marked a turning point in the media debate on plastic pollution while recycling came under fire. We also found that reuse initiatives tend to generate more positive headlines, while transparency and data verification is more important th...

21/06/2023

Commetric's Director of Machine Learning, Konstantinos Karakostas, looks into some key concepts of Generative AI. 🧠💡

It has the potential to transform the way we live and work, but it is also important to understand its limitations and use it responsibly.

🔗 Read more here: https://commetric.com/2023/06/21/leveraging-generative-ai-and-llms-for-pr-and-comms-measurement-and-evaluation/

by Konstantinos Karakostas, PhD – Director of Machine Learning, Commetric Amid all the hype around ChatGPT, Bing Chat, Google Bard and other fascinating user-facing tools launched, we are all reading more and more stories online about the potential impact of generative artificial intelligence. Gen...

15/06/2023

📣 The 2023 ASCO Annual Meeting presented a multitude of clinical research data on cancer care practices, with a major focus on advancements in breast cancer treatment. 💉

📊 Our media analysis found that Novartis’ Kisqali was widely praised for its promise of boosting survival and significantly reducing the chance of recurrence, while Merck’s Keytruda was framed as a new standard of care.

💊 Additionally, there was a renewed focus on antibody-drug conjugate pipelines and a shift towards patient-centred care in oncology, emphasising the importance of integrating patients into treatment decision-making.

🔗 Dive into the full media analysis to discover more about the impactful insights: https://shorturl.at/nGIMV

The 2023 ASCO Annual Meeting presented a multitude of clinical research data on cancer care practices, with a major focus on advancements in breast cancer treatment. Our media analysis found that Novartis’ Kisqali was widely praised for its promise of boosting survival and significantly reducing t...

13/06/2023

🌈 Happy Pride Month! 🏳️‍🌈

This year, let's celebrate Pride Month by taking a bold stand for equality and inclusivity. In our latest article, we explore a powerful approach to showing support for the LGBTQ+ community: embracing boycotts as a tool for change. 💪

📊 Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices.

🔗 Read the full article here: https://shorturl.at/ckFK4

Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices. Analysing the debate around the most prominent boycotts, we found that bowin...

02/06/2023

📣 Commetric is taking part in Mentor the Young season 4 with a workshop dedicated to media analysis! 🎉🥳

📅 June 9th, 2023

01/06/2023

📊 Analysing the mental health debate in specialised healthcare media, we found that online therapy providers Talkspace and Headspace emerged as the most influential organisations, while biotech and pharma companies have been lagging behind. 👏

👉 We also found that the mental health discourse in mass media has been heavily influenced by discussions surrounding the impact of social media – a debate some mental health companies have entered to promote themselves.

📌 Meanwhile, management consultancies have become increasingly dominant, while athletes have been the most active influencers.

🔗 Read more here:

Analysing the mental health debate in specialised healthcare media, we found that online therapy providers Talkspace and Headspace emerged as the most influential organisations, while biotech and pharma companies have been lagging behind. We also found that the mental health discourse in mass media....

23/05/2023

✨Join Commetric and a panel of senior communications experts for a practical webinar about the best practices in using multi-market media analysis and monitoring for corporate reputation management!

⏳: 31 May, 2023 at 14:00 BST (45 min)

➡️ Visit our website to reserve your spot now: https://commetric.com/2023/05/15/upcoming-webinar-mastering-global-media-analysis-best-practices-for-comms-and-reputation-measurement/

On 31 May at 2 pm BST discover how technology-led Companies leverage multi-market media analysis to boost corporate reputation management

18/05/2023

🚀Big News! We've just taken ESG analysis to the next level! 📊

🌍Introducing Commetric's "ESG Media Monitor" for free: Powered by our award-winning ComVix platform, it analyses the ESG profile of 3,000+ companies across 50,000+ media outlets, delivering unparalleled insight into non-financial ESG performance! 📈

Get the competitive edge 🏆- Use the ESG Media Monitor to inform your ESG comms strategy and make a greater impact. 🎯

👉Check it out here: https://bit.ly/3Oih1Fl

🌟For even more ESG goodness, subscribe to our weekly curated "ESG in FMCG" newsletter: Stay informed about the ESG trends shaping the FMCG industry - https://bit.ly/43bpJcZ

15/05/2023

🎶🎤🌍 The stage has always been a platform for unity and diversity, but this year, it appears the business world has started to take note!

📊 Commetric's latest media analysis has unearthed some intriguing developments. Brands like Booking.com, Diageo, and TikTok have discovered the PR potential of this international event, each leveraging it in unique ways. From embodying Eurovision's unity message to using the event as an image rehabilitation platform, brands are beginning to appreciate the reach and relevance of the contest.

👉 However, the Twitterverse tells a different story. Can you guess what dominated the Eurovision discussion, effectively overshadowing the brands? Here's a hint - it involves a high-profile author, a social issue, and a band's commitment to unity and kindness. 🐦📚

⤵️ Read the whole analysis, here: https://bit.ly/3o48Kuc

For the first time, the business world seriously embraced Eurovision as a promotion channel. Our analysis found that brands like Booking.com and Baileys received favourable media attention for assuming Eurovision’s unity message, while TikTok tried to improve its damaged reputation by sponsoring t...