The Line Animation Studio

The Line Animation Studio THE LINE is an animation studio based in London.

We are an animation studio founded by film makers who believe that every creative project starts with a good idea. We bring our love of craft and storytelling to everything we do, from advertising and interactive, to music videos and original content.

Here’s some early concept art for our proof of concept trailer for Cargo!We set out for Cargo to be a roguelike. The pla...
27/08/2025

Here’s some early concept art for our proof of concept trailer for Cargo!

We set out for Cargo to be a roguelike. The playing experience had to be different every single time, and the landscapes needed to be newly generated. There was a lot to consider in customising procedural generation systems that would allow us to reach that ambition!

The style was inspired by Ghibli, how they take Mediterranean influences and blend them into a single place. We wanted players to experience driving with views of the coast on one side and the Alps on the other, because why the hell not?!

We loved the idea of the game feeling reminiscent of road trips: beautiful scenery, exploring new places, and being in awe of the views. But there’s only so much relaxation you can have... we had to make it exciting! What if you were on a scenic road trip and suddenly found yourself stuck in a foreign valley, surrounded by the Mafia...? That’s Cargo 🏎️

Mentally: We're here... Happy Bank Holiday Monday!Here’s some early concept art for our proof of concept trailer for Car...
25/08/2025

Mentally: We're here... Happy Bank Holiday Monday!

Here’s some early concept art for our proof of concept trailer for Cargo!

We set out for Cargo to be a roguelike. The playing experience had to be different every single time, and the landscapes needed to be newly generated. There was a lot to consider in customising procedural generation systems that would allow us to reach that ambition!

The style was inspired by Ghibli, how they take Mediterranean influences and blend them into a single place. We wanted players to experience driving with views of the coast on one side and the Alps on the other, because why the hell not?!

We loved the idea of the game feeling reminiscent of road trips: beautiful scenery, exploring new places, and being in awe of the views. But there’s only so much relaxation you can have... we had to make it exciting! What if you were on a scenic road trip and suddenly found yourself stuck in a foreign valley, surrounded by the Mafia...? That’s Cargo 🏎️

22/08/2025

Meet the unlikely heros of our game concept Cargo: Izolda and Nils! Smugglers on the run...

Izolda is a restless drifter with a mysterious past, never seen without her trusted companion Nils!

The two tour the villages of Maranello, picking up the odd job when needed. The seasoned smugglers operate right under the nose of the Baron of Maranello. But when all hell breaks loose after a job gone wrong, they must make their escape!

Nostalgia was our biggest inspiration for this one. There's no set time period for Cargo, it's a mash up of an era somewhere between 1940 and 1980, just like the landscape is a medley of the greatest European hits! For the characterisation of Izolda, we wanted her and her dress sense to be somewhat reminiscent of a resistance fighter. We were going for a world filled with characters that feel like they belong in a Tintin album.

20/08/2025

The final instalment of our Pixel Art style rampage!

In 2018, we created set of short animated clips and a beat 'em up style game concept to celebrate the launch of Sanrio webshop.

We have a few more of our favourite games moments we can't wait to share, make sure you're signed up to our newsletter to follow the full journey!

11/08/2025

We’ve had the privilege of teaming up with Acura not once, but three times now on the Chiaki’s Journey web series. In the latest instalment, we got to venture into completely new territory… developing our very first in-ad game!

We knew we wanted to make it look like there was a game playing on screen but our pixel artist, Simon S. Anderson said “Why not take it a step further?”... He actually built and programmed an interactive game, recreating in 16bit style "The Corkscrew," one of the most famous turns on the real Laguna Seca track. So the video you see in the film is a recording of him actually playing the game!

The level of detail is insane, from the Integra Type S to the inclination of the track, and the spectators on the roadsides. It’s just so legit!

Follow along with our Summer of Games story by signing up to our newsletter - link in bio!

#8-bit

08/08/2025

The making of Red Carpet Rampage!

This 8-bit style game was the first we've ever developed and got one of the craziest reactions of any of our projects ever.

If you came to our 10year party, you probably played the arcade machine version of the game! But if not, fear not, the online version is linked in our bio.

Enjoy!

06/08/2025

Throwing it back to one of our all time favourite original projects: Leo's Red Carpet Rampage!

In the spirit of continuing our Summer of celebrating everything we love about games, over the next week we're going to be posting all of our 8-bit projects! Stay tuned for Monday when we'll tell you the whole story of how this came to be!

Did you know we made this game into an arcade machine? Check out our stories to see more. To play the game, head to the link in bio!

Created by Bjorn-Erik Aschim, Sam Taylor and Max van der Merwe

21/07/2025

Introducing 🚗💨 Cargo!

We’ve had the privilege of working on some incredible game promos and even dipping our toes into making some ourselves. Over the next few weeks, we’ll be sharing a behind-the-scenes look at both sides of that process: the games we help promote, and the ones we create from the ground up.

If you're not signed up to our newsletter STOP SCROLLING, do that now and head to the link in bio to read Antoine's interview with SHOTS where he talks about his journey from Art Director to Director to game development. He's a pretty cool guy but you can learn that yourself after reading the article!

Read it? Cool. This is Cargo.

Cargo is an original rogue-like car based adventure game developed by THE LINE Entertainment.

You play Izolda and her dog, Nils, they are seasoned smugglers operating under the nose of the Baron of Maranello. When all hell breaks loose after a job gone wrong they must make their escape through the "greatest hits" of European landscapes in their teeny tiny car stacked with their belongings and maybe a smuggled item or two.

What you're seeing now is our proof of concept! And over the next couple of weeks, we'll be showing you behind the scenes of our look development and prototype.

Co-director and Game Designer: Florian Veltman
Co-director and Programmer: Max van der Merwe
Co-director and Art Director: Antoine Perez
Producer: Seb Jordan
Concepts and Renders: Antoine Perez
3D Modelling: Sarah Barets
3D Modelling: Jean Baptiste Vandamme
3D Rigging: Jerome Drese
3D Animation: Will Lorton
3D Animation: Scott Bono
Sound Design: Box of Toys
FX Design: Theo Nardi
Graphic Design: Juancho Crespo
Head of Development: Lisa A. Smith

16/07/2025

We're so buzzing to share our latest project with you, we could pop!

Stay tuned and follow on Instagram for more

Created by Tim McCourt

We're at CMC!Join co-founder, director and anime fanatic Wesley Louis tomorrow in Showroom Cinema 3 for the Anime-zing r...
09/07/2025

We're at CMC!

Join co-founder, director and anime fanatic Wesley Louis tomorrow in Showroom Cinema 3 for the Anime-zing round table!

Our Entertainment team are heading to CMC this week!If you see them around, make sure to say hello! To arrange a meeting...
07/07/2025

Our Entertainment team are heading to CMC this week!

If you see them around, make sure to say hello! To arrange a meeting or a chat, email [email protected]

Address

Studio 02, DeBeauvoir Block
London
N1 4EN

Opening Hours

Monday 10am - 6:30pm
Tuesday 10am - 6:30pm
Wednesday 10am - 6:30pm
Thursday 10am - 6:30pm
Friday 10am - 6:30pm

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