01/06/2026
Now feels more important than ever to imagine a brighter future.
Five years ago, we released ‘Dear Alice’. An encapsulation of a Solarpunk future for Chobani.
Even all these years later, we still get tagged in repurposed content for this by the Solarpunk community!
Unlike Cyberpunk or Steampunk, Solarpunk envisions a future that you'd actually probably quite like to live in! It's not intended to be just an aesthetic, but a political movement towards a brighter and greener future.
Our short depicts humans, animals and nature all living and working harmoniously with non-invasive technology. It's a world where technology is used to enhance tried-and-true farming practices rather than to replace them with something that degrades nature. Solarpunk doesn't mean everyone has to live on a farm. Civilisations can still exist, and if you look closely, the buildings in the city incorporate greenery to bring nature to brick-and-mortar.
The central focus is on a woman narrating a letter written by a grandmother to her granddaughter about how she wants to leave behind a more sustainable future for her. It’s a nostalgic look towards a new era of agriculture, with beautifully crafted backgrounds, delicate animation and a completely unique score by long-time Ghibli composer (and absolute legend) Joe Hisaishi.
Director: Bjorn-Erik Aschim
Producer: Samia Ahmed
Executive Producer: James Duveen
Production Manager: Macarena Gaset
Head of Production: Hanae Seida
Art Director: Antoine Perez
Editor: Max Taylor
Storyboard: Maxime Jouniot, Louis Kynd
*full credits on website
