Bottom Line

23/06/2021

: "If brands are serious about working with creators, they need to meet creators on their terms. The most successful partnerships start when brands empower and put them in the driver’s seat."
— SproutSocial

As the creator economy continues to mature, expect to see creators exercise greater control over their content and brand partnerships.

22/06/2021

In light of the national day of an international commodity, coffee, we decided to have a look into three of the biggest coffee brands in the UK and the current direction of their social media presence. All three brands are big players in the world of coffee, with each putting great emphasis and focu

21/06/2021

Live Audio is coming to Facebook! Tune in beginning June 22 to catch this star-studded lineup. Listen to conversations from your favorite creators and communities and get inspired by people who share your interests, only on Facebook app.

08/06/2021

🗞 Instagram have just announced that they are testing an tool in a bid to help creators make a living directly from the platform.

In the coming months, when users come across an affiliate post from a featuring a tagged , they will see “Eligible for commission” at the top of the post, so that’s it’s clear that their purchases will help support that creator 📌

Although this somewhat disrupts the affiliate marketing agency model, it encourages transparency by providing brands with a new way to partner with and reward creators who share their products 🛍

Head of Instagram Adam Mosseri shared on Twitter: “This is all part of a bigger effort to support creators as they build their careers – whether they want to connect with brands, get paid for or earn money directly from fans.”

Tap the 🔗 for more on the release and further new features 👇

We’re announcing new ways to help creators make a living as they build their personal brands across our platforms.

08/06/2021

Conformity almost always leads to compromise.
Build a relationship with authenticity🪞

07/06/2021

Finding a Brand Voice probably sounds similar to a loud sound from a designer brand that happens to vocalise the brand’s promotion. It’s what one might think of when first stumbling on the term ‘Brand Voice’. However, the correct term for ‘Brand Voice’ is one of the ways you can gro...

31/05/2021

A verification badge gives your account an added stamp of approval, which can build your brand’s credibility, increase exposure, and distinguish you from impersonators.

But how does dole out those blue ticks?

In this blog post, we’re breaking down how to get verified on TikTok just like popular creators, and brands to give your account an added stamp of approval!

21/03/2021

Given that we're gregarious, community-oriented creatures by nature, it makes perfect sense that practising self-care with the betterment of others in mind—virtually or in-person—is exactly what we need.

Here are 12 virtual ways to practice community care.

You can't spell "wellness" without "we."

17/03/2021

video covers and titles might be what grab people's attention but descriptions are where the search engine shines. The more you understand video , the more likely your video will show up in the search results.

YouTube descriptions hold just as much weight as video content. These tips can guide you to write captivating descriptions for your videos.

25/01/2021

“When we feel threatened by the quality of someone else’s work, we need to remind ourselves that their goals don’t align with ours, and neither do their choices.”

What's the secret to creative confidence? The answer is simpler than you might think. Here are four tips every designer should know to help keep creativity levels high, develop your strengths, and boost your confidence.

15/01/2021