Apple Corps Ltd (informally known as Apple) is a multi-armed multimedia corporation founded in London in January 1968 by the members of The Beatles to replace their earlier company (Beatles Ltd) and to form a conglomerate. Other divisions included Apple Electronics, Apple Films, Apple Publishing and Apple Retail, whose most notable venture was the ill-fated Apple Boutique, on the corner of Baker Street and Paddington Street in central London. Apple's headquarters in the late 1960s was on 94 Baker Street and subsequently at 3 Savile Row, the latter known as the Apple Building, which was also home to the Apple Studio. From 1970 to 2007, Apple's chief executive was former Beatles' road manager Neil Aspinall, although he did not officially bear that title until Allen Klein had left the company. In 2010, Apple Corps ranked number 2 on the Fast Company magazine's list of the world's most innovative companies in the music industry, thanks to the release of The Beatles: Rock Band video game and the remastering of The Beatles' catalogue.
