15/06/2026
Meet Laura W, the Co-Founder and Director at ZBD.
In this spotlight, Laura shares what motivates her, what she values most about ZBD, and how she finds balance outside of work.
Laura’s leadership is rooted in action, impact and a commitment to transforming the industry for the better.
Swipe to get to know Laura a little better.
Accessible Description:
Slide 1 - This is an image of Laura W, 'CEO and Co-Founder' of ZBD. Laura is wearing a black dress, and sitting and smiling confidently.
Slide 2 - The text, which is a quote from Laura, reads: “I love that we are changing the industry for the better. We are all about getting brands and agencies to take action, and every time we get someone booked, this feels like a win!”.
Slide 3 - This is a Q&A slide.
The first question reads 'WHAT DO YOU LOVE ABOUT ZBD?', and Laura's answer is: 'Most of my work centres around developing new business, maintaining relationships with industry peers and clients, ensuring the industry is up to speed with the business and ethical case for inclusion. I love it! That being said, I also love being pulled in to work on the 'bread and butter' stuff of managing to bookings for our wonderful talent'.
The next question is: 'WHAT DO YOU DO OUTSIDE OF WORK?' and Laura's answer is: I'm a nature lover. I take my dog Silva on long country walks regularly. I’m also a hip hop head! (Plus a bit of drum and bass when I'm ready for a party!)'.
Slide 4: This slide displays a portrait of Laura, in which she is smiling, and wearing a black dress. The text reads: 'Laura is the Chief of Industry, Strategy and Client Partnerships. She also represents women aged 16-24 at ZBD', and 'For collaborations, contact [email protected]'.