PURE AVVA

Botanical skincare powered by nature’s finest oils
Non-Toxic • Hormone-Safe • Sensitive-Skin Friendly
Elevate your daily ritual

21/12/2025

Skin doesn’t ask for much.
It asks to be treated kindly.
To not be overloaded.
To not be constantly fixed.

When we stop adding more and start choosing better, skin responds.
It becomes calmer. Softer. More itself.

We believe skincare should support your life — not complicate it.
A few thoughtful choices.
A routine that feels natural.
Results that come from consistency, not excess.

Sometimes, the biggest change comes from letting go.

04/12/2025

In a world overflowing with endless skincare steps, trends, launches and routines… PURE AVVA chooses a different path — one defined by clarity, purpose and restraint.

We created five products because that’s all you truly need.

Each formula is designed to work in harmony with the others, giving your skin everything it needs — and nothing it doesn’t.
No overwhelm. No confusion. No unnecessary layers.

Just five essentials:

Super Skin Cleanser
Oil-to-milk purity that respects your skin barrier.

Creamy Shea Cleanser
A soft, comforting bar for top-to-toe care.

Super Skin Serum
Ten precious oils, blended for antioxidant strength and natural radiance.

Super Skin Rich Cream
Lightweight nourishment with deep, lasting moisture.

Super Skin Deodorant
Botanical protection without aluminium, without compromise.

We don’t create more for the sake of more.
We create with intention — honouring the philosophy that skin thrives when routines are simple, botanical, and deeply considered.

In a world of excess, choosing less becomes a luxury.

04/12/2025

The season of warmth, love and giving is almost here — and there’s no better feeling than choosing a gift that truly means something.
This year, make your Christmas gifting intentional, natural, and beautifully thoughtful with PURE AVVA.

Our curated skincare sets — each created with sensitive skin, purity and botanical care in mind — are now available with at least 10% off.
Perfect for someone you adore… or a quiet treat for yourself.

Let your loved ones unwrap:
✨ a moment of calm
✨ a touch of luxury
✨ and the feeling of being truly cared for

Because Christmas is about the warmth we share, the smiles we create, and the joy that lingers long after the wrapping is gone.

Explore our gift selections through the link in bio — and make this year’s gifting beautifully meaningful. 🤍

02/12/2025

Pure. Gentle. Uncomplicated.
Our Creamy Shea Cleanser is a return to slow beauty — where every ingredient has a purpose and every use feels grounding.

Why it’s loved:
• It cleanses without stripping
• It comforts even the most fragile, reactive skin
• It leaves a velvet-soft finish you can feel instantly
• It supports the skin’s natural barrier with botanical nourishment

This is skincare that respects you — your time, your skin, your wellbeing.
A daily ritual designed to bring balance, ease, and a touch of quiet luxury to every shower and every cleanse.

The kind of product that becomes part of your life.

02/12/2025

Meet the cleanser that started it all — our Creamy Shea Cleanser.
A solid, top-to-toe bar designed to cocoon the skin in moisture while cleansing with incredible gentleness.

Formulated with:
• Organic Shea Butter — rich, protective, deeply soothing
• Olive Oil — softens, nourishes, and restores elasticity
• Coconut Oil — cleanses naturally while preserving moisture
• Oatmeal — calms irritation and supports the skin barrier

It’s the kind of product you fall in love with quietly — because it simply works.
For face, body, hands… and for every moment when your skin needs softness without compromise.

A modern classic, inspired by nature’s wisdom.

02/12/2025

When your skin asks for comfort, nourishment, and simplicity… this is where we begin.
A cleanser that brings you back to the basics — but elevated, luxurious, and deeply caring.

A quiet ritual.
A soft restart for your skin.
A return to what feels real.

Your next skin essential is coming. 🤍

01/12/2025

It’s my birthday month — and I want to give something back.

PURE AVVA began as a quiet idea… a desire to create skincare that feels safer, purer, and more aligned with the way we want to live.
Today, this community is growing — slowly, intentionally, beautifully — and I’m deeply grateful for every one of you who has chosen to be here.

To celebrate, I’m gifting one of you a full PURE AVVA ritual worth £89.50 — a collection shaped by years of learning, formulating and refining.

This is my way of saying thank you for supporting a vision built on consciousness, simplicity and trust in nature.

To enter:
1️⃣ Like this post
2️⃣ Follow
3️⃣ Tag someone who loves clean, intentional beauty
4️⃣ Share to your Story and tag me for an extra entry

Your Gift:
A beautifully curated Super Skin ritual — created to calm, nourish, restore and elevate your everyday skincare into something truly mindful.

📅 Opens: 1 December
📅 Closes: 10 December
🇬🇧 UK entries only

Thank you for letting PURE AVVA be a small part of your world.
I can’t wait to send this ritual to its new home. 🤍

01/12/2025

Welcome to the PURE AVVA Membership.

This isn’t just a loyalty program — it’s your invitation to a world where skincare isn’t a one-time purchase, but a conscious ritual rooted in intention, respect, and beauty that lasts.

As a member, you unlock:
• Points for every purchase (1 £ = 1 point), plus 50 bonus points when you sign up — redeemable against future skincare.
• Early access to limited-edition releases, seasonal rituals, and exclusive drops before anyone else.
• Private promotions, flash-sales, and members-only offers — because you deserve skincare with privilege, not compromises.
• Inspirational guides, wellness content, and insider tips to elevate your daily self-care journey.

The best part? Membership is completely free — just our way of welcoming you into the PURE AVVA community of conscious beauty lovers.

Join us. Because your skin deserves more than ordinary.

01/12/2025

Your breasts and underarms share a quiet, powerful connection — one that most people never think about.
Both belong to the lymphatic system, the body’s natural network for detoxification, immunity, and cellular balance.

This is why what you apply under your arms matters far more than we were ever taught.

Traditional antiperspirants do more than reduce moisture —
they block the sweat glands themselves.
And sweat is not something to silence.
It’s a biological function designed to release, regulate, and protect.

Scientific literature has explored how aluminium salts — commonly used in antiperspirants — may be absorbed through the skin, particularly after shaving. Two often-cited studies include:

• Darbre, P.D. Aluminium and the Human Breast. Journal of Inorganic Biochemistry, 2005.
• Pineau, A. Aluminium Levels in Human Breast Tissue. Journal of Applied Toxicology, 2014.

The research conversation continues, but many choose a mindful, precautionary approach:
reducing avoidable aluminium exposure in everyday products.

This is where PURE AVVA takes a different direction.

Our Super Skin Deodorant was created with intention:
• Aluminium-free
• Propylene glycol-free
• Packed with nourishing botanicals & skin-supportive nutrients
• Designed to work with your body, never against it

It keeps you fresh, balanced, and confident — while respecting the natural intelligence of your skin.

Conscious skincare isn’t a trend.
It’s a return to what the body has always needed.

01/12/2025

A new standard in underarm care — thoughtful, nourishing, and beautifully effective.
Our botanical formula works in harmony with your skin’s microbiome, supporting moisture balance, preventing irritation, and giving lasting freshness without blocking natural processes.

Every ingredient serves a purpose:
prickly pear for calming nourishment,
shea butter for softness,
arrowroot for silky dryness,
coconut + vitamin E for barrier support,
and bergamot for a clean, uplifting finish.

A deodorant designed for women who choose wellness on purpose — not by chance.

01/12/2025

Daily Protection, Zero Compromise
Our Super Skin Deodorant is a modern botanical formula created for those who want purity, performance, and luxury in one simple step.

Powered by prickly pear, shea butter, coconut oil, and vitamin E, it nourishes delicate underarm skin while arrowroot powder keeps you comfortably dry — and a touch of bicarbonate provides natural freshness, without harshness.

This is deodorant elevated:
• velvety texture
• gentle for sensitive skin
• no toxins, no aluminium
• fresh, soft bergamot aroma

A daily essential that feels like skincare — because it truly is.

Address

London

Website

https://linktr.ee/pureavva

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