15Degrees-North

16/09/2025

3 SEO Secrets That Actually Convert

07/09/2025

Over the last few posts, we’ve unpacked the three stages of the funnel:

🟢 TOFU – Attract & educate
🟡 MOFU – Nurture & build trust
🔴 BOFU – Convert & close

Together, they create a seamless journey from 𝘀𝘁𝗿𝗮𝗻𝗴𝗲𝗿 → 𝗹𝗲𝗮𝗱 → 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿.

💡 Want the complete guide with all the details in one place? Check out the full article here:

The conversion funnel is a powerful framework for turning strangers into loyal customers. Known as TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel), this strategy helps businesses guide prospects through the buyer’s journey with targeted content and tactics.

06/09/2025

“Decision time. Don’t make them guess.”

At the 𝗕𝗼𝘁𝘁𝗼𝗺 𝗼𝗳 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗕𝗢𝗙𝗨), buyers are this close to converting. One clear CTA, a testimonial, or a pricing page can tip the scales.

👉 Cut the fluff
👉 Show proof
👉 Make taking action ridiculously easy

The brands that win at BOFU? They remove friction, fast.

What’s the strongest BOFU CTA you’ve ever tested?

05/09/2025

“They know their problem. Now they’re shopping for solutions.”

That’s the 𝗠𝗶𝗱𝗱𝗹𝗲 𝗼𝗳 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗠𝗢𝗙𝗨) stage - where your audience is comparing options. This is where you prove you’re worth their time.

👉 Think case studies, comparison guides, demos and webinars.
👉 Think trust-building, not hard selling.

The key? Show why you’re different, without shouting.

💬 Drop in the comments: What’s the one piece of MOFU content that’s won you the most leads?

04/09/2025

“Stop Selling. Start Helping.”

At the 𝗧𝗼𝗽 𝗼𝗳 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗧𝗢𝗙𝗨), your audience doesn’t want your product pitch. They want answers. They’re asking Google“𝘩𝘰𝘸 𝘵𝘰…”, “𝘸𝘩𝘢𝘵 𝘪𝘴…” and “𝘸𝘩𝘺 𝘥𝘰𝘦𝘴 𝘵𝘩𝘪𝘴 𝘩𝘢𝘱𝘱𝘦𝘯?”

👉 Blogs, guides, infographics - this is your chance to educate, entertain and build trust.

What’s your best-performing TOFU content format - blogs, reels, or webinars?

03/09/2025

Ever wonder why some content attracts tons of traffic but never converts? Or why a killer sales page struggles to get eyeballs?

It’s usually because the 𝗳𝘂𝗻𝗻𝗲𝗹 isn’t balanced.

🟢 𝗧𝗢𝗙𝗨 → Awareness
🟡 𝗠𝗢𝗙𝗨 → Consideration
🔴 𝗕𝗢𝗙𝗨 → Decision

Each stage plays a different role. Miss one, and you create leaks in the funnel that cost you leads (and revenue).

Over the next few posts, I’ll break down each stage and share how to make your funnel work harder for you.

02/09/2025

Over the next few posts, I’ll break down the 𝟯 𝘀𝘁𝗮𝗴𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝘂𝗻𝗻𝗲𝗹 - what they mean, why they matter and how to use them to turn strangers into loyal customers.

Here’s the lineup:
1️⃣ Overview – The full funnel explained.
2️⃣ TOFU – How to attract and build awareness.
3️⃣ MOFU – How to nurture and build trust.
4️⃣ BOFU – How to convert and close with confidence.

💡 Follow along if you want practical funnel insights (without the jargon).

01/09/2025

𝟱𝟬-𝗣𝗮𝗿𝘁 𝗦𝗘𝗢 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 👇
SEO is like planting a tree 🌱nurture it, and the growth is unstoppable.

What would you add to this list? Drop your tips below!

23/12/2024

11/12/2024

𝗪𝗵𝗮𝘁 𝗣𝗲𝗼𝗽𝗹𝗲 𝗧𝗵𝗶𝗻𝗸 𝘃𝘀. 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: 𝗥𝗮𝗻𝗸𝗶𝗻𝗴 𝗼𝗻 𝗣𝗮𝗴𝗲 𝟭 𝗼𝗳 𝗚𝗼𝗼𝗴𝗹𝗲

"𝘑𝘶𝘴𝘵 𝘴𝘵𝘶𝘧𝘧 𝘴𝘰𝘮𝘦 𝘬𝘦𝘺𝘸𝘰𝘳𝘥𝘴, 𝘱𝘢𝘺 𝘧𝘰𝘳 𝘣𝘢𝘤𝘬𝘭𝘪𝘯𝘬𝘴 𝘢𝘯𝘥 𝘸𝘢𝘵𝘤𝘩 𝘺𝘰𝘶𝘳 𝘴𝘪𝘵𝘦 𝘴𝘬𝘺𝘳𝘰𝘤𝘬𝘦𝘵!"

𝗥𝗲𝗮𝗹𝗶𝘁𝘆:
SEO isn’t magic or shortcuts. It’s about:
• High-quality, user-focused content
• Technical SEO fixes (speed, mobile-friendliness)
• Genuine backlinks
• Consistent effort over time

𝗪𝗵𝗮𝘁 𝗪𝗼𝗿𝗸𝘀:
✅ Research keywords with intent
✅ Create valuable, original content
✅ Fix technical issues
(crawlability, speed)
✅ Build trust with reputable backlinks

𝗧𝗵𝗲 𝗢𝘂𝘁𝗰𝗼𝗺𝗲:
When you do SEO the right way:
→ Rankings improve and stay stable
→ You attract real, engaged visitors
→ Your business builds lasting authority

𝘕𝘰 𝘩𝘢𝘤𝘬𝘴, 𝘯𝘰 𝘨𝘪𝘮𝘮𝘪𝘤𝘬𝘴 - 𝘫𝘶𝘴𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘢𝘯𝘥 𝘱𝘦𝘳𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘦.

04/12/2024

𝗬𝗼𝘂’𝗿𝗲 𝗨𝘀𝗶𝗻𝗴 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗪𝗿𝗼𝗻𝗴. 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗙𝗶𝘅.

Keywords alone won’t save your SEO.

Keyword stuffing is outdated.

It hurts your SEO performance.

Many websites are still making these mistakes...

↳ Overloading pages with the same keywords
↳ Writing for bots instead of users
↳ Ignoring what searchers actually want

Here’s the truth: SEO is no longer just about keywords. It’s about 𝗶𝗻𝘁𝗲𝗻𝘁.

𝗪𝗵𝘆 𝗜𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀

Search engines have evolved. They now focus on 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘂𝘀𝗲𝗿 𝗶𝗻𝘁𝗲𝗻𝘁 — what people actually want when they type a query.

When you write intent-driven content, you:

⤷ Rank higher for relevant searches
⤷ Keep users on your site longer
⤷ Build trust and authority with your audience

𝟯 𝗦𝗶𝗺𝗽𝗹𝗲 𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗙𝗶𝘅 𝗬𝗼𝘂𝗿 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

𝟭. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗦𝗲𝗮𝗿𝗰𝗵 𝗜𝗻𝘁𝗲𝗻𝘁
- Analyse whether the user wants information (informational), a product (transactional), or a comparison (navigational).
- Tailor your content to meet that intent.

𝟮. 𝗨𝘀𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗡𝗮𝘁𝘂𝗿𝗮𝗹𝗹𝘆
- Focus on a few relevant, high-intent keywords.
- Place them strategically in titles, meta descriptions and headings — not every other sentence!

𝟯. 𝗣𝗿𝗼𝘃𝗶𝗱𝗲 𝗩𝗮𝗹𝘂𝗲
- Answer the user’s question or solve their problem clearly and concisely.
- Use related terms and synonyms to enrich the content without overstuffing keywords.

𝗪𝗵𝗮𝘁 𝗛𝗮𝗽𝗽𝗲𝗻𝘀 𝗪𝗵𝗲𝗻 𝗬𝗼𝘂 𝗦𝘁𝗼𝗽 𝗦𝘁𝘂𝗳𝗳𝗶𝗻𝗴 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀?

→ Better rankings for relevant queries
→ Higher engagement and lower bounce rates
→ Greater authority in your niche
→ Search engines (and users) actually like your content

𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗳𝗼𝗿 𝗜𝗻𝘁𝗲𝗻𝘁-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝗘𝗢

☑ Research your audience and understand their pain points
☑ Use tools like Google Search Console to identify intent trends
☑ Write for users first, then optimise for search engines
☑ Continuously update content to stay relevant

When you focus on intent, keywords become a 𝘁𝗼𝗼𝗹, not the goal.

Start writing content that solves problems, not just ranks.

Don’t chase algorithms. Focus on helping your audience and the rankings will follow.

27/11/2024

𝗦𝗘𝗢 𝗗𝗼'𝘀 𝗮𝗻𝗱 𝗗𝗼𝗻'𝘁𝘀 𝗳𝗼𝗿 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵

Smart keyword research can make or break your SEO strategy.
After auditing 100+ websites, here's what really works.

𝗧𝗵𝗲 𝗗𝗼'𝘀:
✅ Target long-tail keywords strategically
✅ Focus on search intent
✅ Use keyword clustering
✅ Monitor keyword difficulty scores
✅ Track keyword performance monthly
✅ Analyse competitor keywords
✅ Include location-based keywords
✅ Prioritise commercial intent keywords

𝗧𝗵𝗲 𝗗𝗼𝗻'𝘁𝘀:
❌ Stuff keywords unnaturally
❌ Target only high-competition terms
❌ Ignore semantic keywords
❌ Overlook mobile search terms
❌ Chase vanity keywords
❌ Neglect local search terms
❌ Use irrelevant keywords
❌ Focus solely on search volume

𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀:
Long-tail keywords drive 70% of searches.
They convert 2.5x better than head terms.
Your competitors often overlook them.

🚀𝗤𝘂𝗶𝗰𝗸 𝗔𝗰𝘁𝗶𝗼𝗻 𝗦𝘁𝗲𝗽𝘀:
1. Audit your current keywords
2. Identify content gaps
3. Build a keyword cluster map
4. Create content briefs
5. Monitor rankings weekly

🌟𝗕𝗼𝗻𝘂𝘀 𝗧𝗶𝗽:
Start with questions your customers actually ask.
Build content around their pain points.
Watch your conversion rates climb.

𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲:
Smart keyword research isn't about volume.
It's about intent and relevance.
Focus there first.
What keyword research tactics work best for your business?
Share your experiences below.

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