Sebastian Joseph

10/10/2025

Boost Your Amazon Sales: How to Get Your Listing on Page 1

Over 70% of Amazon shoppers never go past the first page, so if your listing isn’t optimised, it’s almost invisible.

One client was stuck on page 3, but we rewrote their product title using the exact search terms from Amazon’s search bar.

Within two weeks, their listing jumped to page 1 and sales tripled.

Tip: Use Amazon’s auto-suggest to find popular keywords and add them to your title – it really works.

09/10/2025

Why AI Still Needs a Human Touch in Amazon Selling

KeyInsights from Iani Doynov, EcommerceVille

AI tools like Gemini Banana can help create or clean up images, but you still need Canva or Photoshop to finish them properly for Amazon.

AI isn’t ready to do everything on its own — it’s good for ideas, but you still need to edit and improve the results.

AI can help with keyword research, but the information isn’t always right, so don’t rely on it completely.

AI often agrees with you even when you’re wrong, so always double-check the results yourself.

Watch the full episode here▶️https://www.rfr.bz/f8caabf

08/10/2025

07/10/2025

Maximising External Traffic for Better Amazon Sales

KeyInsights from Noemi Bolojan, Scale Wave I Amazon PPC Agency

Sending people to your product from outside does not mean they will buy it, competitors can still get the sale.

Even if you run ads for your brand, linking straight to your product gives the best chance of a sale.

Give this approach a try, but if it is not working or costs too much, change it.

Competitors can run ads on your listing, so keep an eye on what is happening.

06/10/2025

Why Strong Listings Matter More Than Ads on Amazon

KeyInsights from Iani Doynov, EcommerceVille

Ads haven’t been updated for months, so they are not working well. Check impressions, clicks, and sales.

Make sure listings are strong: good main image, fair price, and positive reviews.

A good listing is more important than perfect ads. Both work together.

Success on Amazon needs two things: good ads and great listings. If sales are stuck, one of them needs fixing.

02/10/2025

How to Rank Your Amazon Product Fast and Stay on Top

KeyInsights from Vadim Soin, PPC Jumpstart

A search score of 1 means Amazon thinks this keyword is good for your product.

Run ads for these keywords to get more traffic.

Check your ASIN’s conversion rate (purchases ÷ clicks) and compare it with the market.

If your conversion rate is higher than the market, it’s easier to rank. You can break even for a short time because you will likely stay at the top.

01/10/2025

Why Your Best Sellers Deserve Their Own PPC Campaigns

A common oversight among Amazon sellers is failing to create dedicated PPC campaigns for their best-selling ASINs.

Individual campaigns for top-performing products allow for better budget allocation, leading to increased sales potential.

Continuously monitoring market share and performance is crucial for optimising your advertising strategy.

For a portfolio of products, prioritise creating tailored campaigns for the top three performers, while combining the rest into a single campaign for efficiency.

30/09/2025

How to Scale Your Best-Selling Products on Amazon
KeyInsights from Noemi Bolojan, Scale Wave I Amazon PPC Agency
Find your best-selling product and check if it makes a good profit.
Look at what already works for that product and see if you can copy it.
Try different ads: Sponsored Products, Sponsored Brand, Sponsored Brand Video, and Sponsored Display.
Keep it simple, focus on repeating what works rather than overthinking; doing it well is harder than it seems.

29/09/2025

Preparing Your Stock for a Successful Q4

KeyInsights from Iani Doynov from EcommerceVille

Make sure you have enough stock for Q4; many focus on deals and ads but forget about inventory.

If this isn’t your first Q4, use last year’s sales to estimate demand; if it is, expect some uncertainty.

Take into account growth trends (e.g., 10–15% per year) and that Q4 sales are usually higher (about 1.5× normal monthly sales).

It’s better to have a bit extra stock than not enough, so you don’t miss out on sales.

26/09/2025

Smart Campaign Structure for Amazon Ads

KeyInsights from Prabhat Shah S., AmafestUK

Keep different products, like t-shirts and caps, in separate campaigns so their results don’t get mixed up.

Pick the right type of campaign, such as automatic, manual keywords, or brand, for each product.

Split products into groups by size and colour, as each variation can perform differently.

Adjust or pause underperforming groups without affecting other sizes or colours.

Watch the full episode here▶️https://www.rfr.bz/f992d84

25/09/2025

4 Simple Ways to Boost Your Back-to-School Sales

Group related items together (like notebooks, pens and bags) so buyers can purchase everything in one go.

Check last year’s sales and your competitors’ sales, and keep extra stock to avoid running out.

Run short-term promotions and ensure your adverts use the right keywords.

Include “back to school” keywords in your listing and update your store banners and content to match the event.

23/09/2025

Keeping Your Amazon Catalog and PPC Running Smoothly

KeyInsights from Sidra Fatima from CaptenAMZ

Most clients don’t know much about Amazon and rely on agencies for setup and ads.

Sellers often switch freelancers for catalog issues, which can cause mistakes.

Captain AMZ manages the catalog for many big brands while PPC agencies handle ads.

PPC teams usually can’t fix catalog problems – catalog managers do that.

Watch the full episode here▶️https://www.rfr.bz/fe0c3cf