Sebastian Joseph

Sebastian Joseph CEO and Founder @ Hooe England | Retail outsource -Amazon full service agency

17/09/2026

How to Build an Amazon Listing Around Buyer Questions

KeyInsights from Lou Lou Durant,Nova Ecommerce Group

Think like the buyer and list all the questions they may have before choosing your product.

Use Google or ChatGPT to find out what buyers want to know about your product and your competitors.

Make sure your listing answers these questions clearly and in simple language.

Use all parts of your listing, including the description, backend keywords and other attributes, not just the title and bullet points.

15/09/2026

How AMC Can Turn Amazon Search Behaviour Into Better Audiences

KeyInsights from Meher Patel, Hector

Most customers search for a product 2–3 times or more before buying.

Around 40% of Amazon shoppers click on a product, while the other 60% simply browse without clicking.

This search behaviour gives you useful data. With Hector MCP, you can now create AMC audiences using simple natural language.

For example, you can target people who searched for your top 10 ASINs in the last 30 days but did not buy, then add them to campaigns and increase the bid by 100%.

09/09/2026

Turning Product Features Into Customer-Focused Stories

KeyInsights from Corina Haro Monasterios, Salto Innovation, LLC

I have been creating content for Amazon for the last seven years.

My background is in engineering, but I later moved into marketing and started my career as a product designer.

I became passionate about turning complex product features into clear messages that customers can easily understand.

Storytelling helps bridge the gap between what engineers create and what customers understand, making products easier to communicate.

07/09/2026

Thinking of expanding to Japan? Don’t look at competition first. Look at demand.

KeyInsights from Umair Jutt

First, check if there is enough demand for the product in Japan. If there is no demand, it can be very hard to create one.

Competition is not the main concern. In Japan, products with only a few hundred reviews can still rank in the top 10.

Check if the product has any legal or category restrictions in Japan before launching.

Finally, look at what Japanese customers are missing. If your product fills a gap in the market, it can have a good chance of success.

04/09/2026

Stop Managing Amazon Ads. Start Managing Profit.

KeyInsights from Lou Lou Durant, Nova Ecommerce Group

Many brands think agencies mainly manage Amazon ads.

Some focus on ACoS, while more experienced brands look at TACoS.

But the main goal should be net profit from the Amazon business.

This means looking at what the business actually keeps after all fixed and variable costs are paid.

02/09/2026

Why Amazon Ads May Be Driving More Sales Than Reported

KeyInsights from Oleksandr Kovalov, ANavigator

Amazon gives 7 days to track sales from Sponsored Products ads and 14 days for other ad types.

Some customers may buy after this period, such as on day 15 or even day 20.

These sales can then appear as organic sales, even though the customer first clicked your ad.

This means your ads may be driving more sales than Amazon reports, and your actual ACOS could be lower.

31/08/2026

Amazon SEO Is Changing: How AI Is Reading Your Product Images

KeyInsights from Monte Desai, Pixii

Amazon is getting better at understanding product images. Recent tests suggest Amazon may not rely much on alt text because AI can understand the images directly.

Make your images clear and easy to understand. Show the main features, benefits and how the product is used.

Use each part of the listing properly. Keep the title under 75 characters, use Highlights for key features, and make your bullet points focused on customer benefits.

Explain who the product is for, how it is used and what problem it solves.

This can help AI tools like ChatGPT and Alexa understand when to recommend your product.

27/08/2026

Your Amazon Strategy Must Change As You Grow

KeyInsight from Lou Lou Durant, Nova Ecommerce Group

Sellers making $0–$20K a month often struggle with cash flow and knowing where to invest.

They need to balance stock orders, Amazon Ads, influencers and other channels like TikTok or Shopify.

At $20K–$100K a month, the focus moves to planning new product launches and growing the brand.

The main goal is to make sure new products bring in extra sales instead of taking sales from existing products.

25/08/2026

How to Build an Amazon Listing That Tells a Story

KeyInsights from Corina Haro Monasterios, Salto Innovation, LLC

It is better to work on the whole listing, not just A+ Content, so everything tells the same story.

Your images, A+ Content and bullet points should all have the same style and message.

The main image should catch attention and make people want to click on your listing.

Use the first three images to keep customers interested. Each image should lead to the next and explain the product step by step.

21/08/2026

Amazon Review Rules Every Seller Should Know

KeyInsights from Danan Coleman, eCom Triage

Read Amazon’s review policies carefully so you know what is and isn’t allowed.

Keep everything above board. Something that seems harmless elsewhere can still get you into trouble on Amazon.

Be careful when asking for reviews. Even showing five stars next to a review request could be seen as asking for a positive review.

Good intentions aren’t enough. You may not mean to break the rules, but Amazon can still see your actions as a policy breach.

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