Sebastian Joseph

Sebastian Joseph CEO and Founder @ Hooe England | Retail outsource -Amazon full service agency

05/01/2026

How Wholesale Sellers Can Boost Profits and Reduce Risk on Amazon

KeyInsights from Aaron O'Sullivan, EcomStores.com - Aged Amazon Stores & Seller Accounts For Sale

Not all Amazon accounts are the same. Some can sell brands like Nike, Adidas, LEGO or DeWALT, and some cannot. Selling these brands can mean very high monthly sales.

We help sellers access these brands in a safe and legitimate way.

The setup improves cash flow, so sellers can reinvest faster and grow.

It reduces risk by not relying on just one Amazon store. If one account has an issue, the business can still make money.

02/01/2026

Why Focusing on Fewer Products Drives Better Results in Creator Marketing

KeyInsights from Thomas Baker, FordeBaker

On TikTok Shop, around 70% of sales come through creators, so creator marketing is key for brands.

If a brand has many SKUs, sending lots of different products to creators spreads attention too thin.

It is better to focus on one or two products and build strong creator activity around them.

Repeated exposure from different creators builds trust and interest, which leads to higher and more effective sales.

31/12/2025

Why Culture Matters in Marketing Messages

KeyInsights from Oscar Nogueras, OnTranslation

Sometimes you can copy the marketing because the product is used the same way in both cultures.

Most of the time, it doesn’t work like that.

You must study when and how the product is used in the original culture and in the target culture.

When you understand these differences, you can connect better with people’s emotions in the target culture.

30/12/2025

Why 3D & AR Models Boost Amazon Conversions

KeyInsights from Ganesh Singh, 3Dimages.ai

A 3D model is a digital version of your product that customers can turn and view from all sides.

You send a few product photos, even from an iPhone, and our designers create the 3D model.

This model can be added to your Amazon listing, where customers can rotate it or see it in their room using AR.

It helps customers understand the product better, answer common questions, and usually increases conversions because Amazon highlights it on listings.

29/12/2025

Why a Broader Supply Chain View Matters

KeyInsights from Haseeb Ahsan, Brankit

You understand supply chain trends better by working with many clients and partners.

This gives you more knowledge than an in-house team working with just one company.

You can use this experience to help clients make better supply chain decisions.

If one internal person manages everything and takes leave, the supply chain can suffer.

24/12/2025

Why Supplier Choice Makes or Breaks Your Margins

KeyInsights from Jack Law CN, SHENZHEN LOGIN IMPORT AND EXPORT CO., LTD

If you use only one supplier, you have very few choices.

Many suppliers buy from other factories, so prices are higher.

They do not compare suppliers or negotiate properly.

Comparing many suppliers gives you better prices and better margins.

23/12/2025

How UK Sellers Can Test EU Markets Without Full Expansion

Insights:

UK sellers can test EU markets without setting up a full EU account.

List one product, copy the ASIN, and add it to a marketplace like Germany.

Amazon ships from UK FBA and handles VAT and customs.

Use a human translation and scale later with Global Selling tools.

20/12/2025
19/12/2025

Why TikTok Shop Is Not Amazon and Why That Matters

KeyInsights from Thomas Baker, FordeBaker

TikTok Shop is not trying to copy Amazon. Amazon will always be bigger and faster, so copying it does not work.

TikTok Shop still uses marketplace basics like pricing, promotions, and fulfilment. However, the way you sell products is very different.

Many Amazon skills can be used on TikTok. Experience with operations, promotions, and managing a marketplace is still useful.

But TikTok also needs new skills. To succeed, you must understand what carries over from Amazon and what you need to learn from scratch.

18/12/2025

Why Transcreation Matters for Global Listings

KeyInsights from Oscar Nogueras, AB Localization

Transcreation sits between marketing and translation

It combines localisation with copywriting

It is used for slogans or content that do not work with direct translation

It adapts listings with new keywords, reordered bullet points, and added context to suit the target market

17/12/2025

How Amazon Is Personalising Shopping and Pushing 3D Product Experiences

KeyInsights from Ganesh Singh, 3Dimages.AI

Amazon wants to personalise shopping for each customer. For example, if you like shoes, Amazon may know your shoe size and show you shoes that fit you.

This goes beyond basic interests. The aim is to make Amazon feel more personal for every shopper and help them find the right products more easily.

The second update is about making Amazon more interactive. Product images on Amazon have looked the same for many years.

In real shops, people can pick up and turn products. To copy this online, Amazon is pushing 3D images so customers can explore products in a more interactive way.

16/12/2025

How We Take Over and Fix Your Supply Chain in 4 Weeks
KeyInsights from Haseeb Ahsan, Brankit
We use a clear 4-week process to take over the full supply chain smoothly.
In the first week, we collect all details on stock, 3PLs and orders, and have two calls to understand how everything works.
We use a simple system to get a full view of the supply chain from start to finish.
Over the next three weeks, we set up key processes like Amazon replenishment to make sure stock is not affected during the handover.

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Retail-Outsource 214 Acton Lane Park Royal London
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