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Guardian B2B Guardian B2B is the business arm of Guardian News and Media's branded content agency.

The Guardian B2B page is where you'll find links to business news, features, branded content funded by partners, thought leadership, videos and podcasts.

Frictionless payments, ease of use and personalised loyalty schemes are the key to attracting shoppers online
11/04/2022

Frictionless payments, ease of use and personalised loyalty schemes are the key to attracting shoppers online

Businesses were forced to reinvent themselves due to the pandemic – and in doing so, they demonstrated that they can con...
11/04/2022

Businesses were forced to reinvent themselves due to the pandemic – and in doing so, they demonstrated that they can continue to pivot to suit changing customer needs going forward

Shopping habits have been completely reshaped in recent years, with the boom in global e-commerce market sales predicted...
11/04/2022

Shopping habits have been completely reshaped in recent years, with the boom in global e-commerce market sales predicted to be here to stay. So what can retail businesses do to adapt?

Customer shopping habits have been completely reshaped in recent years, with the boom in global e-commerce market sales predicted to be here to stay. So what can retail businesses do to adapt?

Recent shifts have changed not only what we buy and where we buy it, but also how we pay for our purchases – and now the...
11/04/2022

Recent shifts have changed not only what we buy and where we buy it, but also how we pay for our purchases – and now these consumer behaviours are here to stay

Lockdowns have changed not only what we buy and where we buy it, but also how we pay for our purchases – and now these consumer behaviours are here to stay

The pandemic has inspired many of us to pursue more fulfilling ways to earn a living, says award-winning author Elizabet...
30/03/2022

The pandemic has inspired many of us to pursue more fulfilling ways to earn a living, says award-winning author Elizabeth Uviebinené

The pandemic has inspired many of us to pursue more fulfilling ways to earn a living, says award-winning author Elizabeth Uviebinené. Here, she discusses how technology can help us reimagine what our working lives can be

Slay In Your Lane author Elizabeth Uviebinené breaks down what you need to know to build something great
30/03/2022

Slay In Your Lane author Elizabeth Uviebinené breaks down what you need to know to build something great

Whether you just want to dabble with turning your passion into a side hustle, or are ready to go at it full-time, Slay In Your Lane author Elizabeth Uviebinené breaks down what you need to know to build something great

Small business owners face innumerable challenges every day, but the past two years have been on a different scale altog...
30/03/2022

Small business owners face innumerable challenges every day, but the past two years have been on a different scale altogether

While small business owners face innumerable challenges every day, the past year and a half was on a different scale altogether. Here, two entrepreneurs tell Leila Latif how technology helped them overcome the difficulties they faced and ultimately succeed

How three startups reached new heights by enhancing their online presence and deploying the right tech tools
30/03/2022

How three startups reached new heights by enhancing their online presence and deploying the right tech tools

Alim Kheraj reveals how three entrepreneurs reached new heights by enhancing their online presence and deploying the right tech tools

Investors who want to encourage boardrooms to act in a more socially responsible manner face a dilemma: should they sell...
10/03/2022

Investors who want to encourage boardrooms to act in a more socially responsible manner face a dilemma: should they sell their shareholding or keep a seat at the table?

Some investors simply avoid ‘sin’ stocks, others only invest in companies that make a positive impact. Is this binary ap...
10/03/2022

Some investors simply avoid ‘sin’ stocks, others only invest in companies that make a positive impact. Is this binary approach the best way to make the world a better place?

Some responsible investors simply avoid ‘sin’ stocks, others only invest in companies that make a positive impact. But is this binary approach the best way to make the world a better place?

A handful of sectors are responsible for the majority of the planet’s greenhouse gas emissions. What's being done to red...
10/03/2022

A handful of sectors are responsible for the majority of the planet’s greenhouse gas emissions. What's being done to reduce their carbon footprint?

With a handful of sectors being responsible for the majority of the planet’s greenhouse gas emissions, it’s essential that industries such as energy, construction, transport and farming reduce their carbon footprint. So, how are they making progress?

As the climate emergency brings home the role businesses can play in wider society, investors are looking to support com...
10/03/2022

As the climate emergency brings home the role businesses can play in wider society, investors are looking to support companies that have a positive impact on the world

The climate emergency and Covid pandemic brought home the role that businesses can play in wider society. Now, more investors than ever are looking to support companies that have a positive impact on the world

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