Whizz People

12/09/2025

TL;DR: We created over $ 125,000 in value for a NY dentist in just 2 months, without spending a single dollar on ads.

Long Story:

Just a reminder: while everyone's chasing the "secret" of AI, so-called "traditional SEO" is still very much alive, and driving real business.

One of our New York-based dentist clients went from near-zero visibility to 48 genuine patient enquiries in just over two months.

↳ No paid ads
↳ No fancy hacks
↳ No social media (no TikTok, of course)
↳ Just SEO

Results so far:

↳ 666 ranking keywords (+648)
↳ 2.2K monthly organic visits (+2.2K)
↳ $3.8K traffic value

Even if only 25 of those 48 enquiries convert, at a conservative $5,000 LTV, that's $125,000+ in future revenue, all from organic search.

And no, this didn’t happen overnight. It took consistent content development, technical clean-up, and some local SEO refinement.

If you're still asking whether SEO "still works" in 2025, it does.

You need to know where to look and what to prioritise.

10/08/2025

🎯 Planning an event? Posting it in one place won’t cut it.

From Eventbrite to LinkedIn Events to free local listings, publishing your event across multiple platforms is the key to filling those seats (or tickets!).

We’ve put together a guide on where to publish and promote your events online, plus how our event promotion services can help get your event seen by the right people.

📖 Read it here 👉 https://whizzpeople.com/best-websites-to-publish-and-promote-your-events-online/

09/07/2025

🦷 SEO for dentists isn’t just about ranking on Google anymore.

With AI tools like ChatGPT, Perplexity, and Google SGE shaping how people search, LLM optimisation is now part of the equation.

The good news?

If you're already focused on helpful, localised, user-intent content, you're halfway there.

I’ve just shared a breakdown on how to optimise dental websites for both traditional SEO and LLM-driven platforms. Think:

- Conversational queries
- Schema for structured answers
- Local SEO + semantic content hubs
- Showing up in AI results and SERPs

It’s practical, not theoretical — and it’s already working for clients.

📝 Read the article in the comment.

Let me know if you’re seeing LLM traffic or citations in Ahrefs or GSC.

03/07/2025

Noticed something new on Google?

For the first time, I spotted a dedicated "Short videos" tab right in the main Google search navigation — not just the usual carousel in SERPs.

This signals a significant shift: Google is doubling down on short-form video content. The rise of TikTok, YouTube Shorts, and Instagram Reels has clearly reshaped user behaviour, and Google is responding.

Instead of just surfacing short videos within results, they’re now giving them a primary place in the search experience.

What does this mean?

- SEO strategies now need to factor in short-form video content.
- Creators and brands should optimise Shorts, Reels, and TikTok for search.
- Google is pushing short-form discovery, not just through YouTube, but directly through Search.

Short videos aren’t just for social media anymore — they’re now part of the search ecosystem.

🎯 Adapt your content strategy. The shift is real!

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02/07/2025

Why You Should Never Use a Generic robots.txt File (with Platform-Specific Templates)

If you care about ranking in Google, Google AI Overviews, ChatGPT, or any AI-powered search, you can’t afford to rely on a generic robots.txt file. I’ve worked on sites across WordPress, Shopify, Adobe Experience Manager (AEM), Magento, Wix, and more—and I’ve seen firsthand how generic or default robots.txt setups create SEO headaches, block important content, or leak sensitive areas.

Link in the comment box.

30/05/2025

📊 Google Maps Performance Trick for SEO Consultants

Google Business Profile (Maps) only shows data for the past six months, which is a big problem when onboarding a new SEO client and wanting to understand their past performance.

But here’s a simple workaround to estimate last year’s numbers:

✅ Pick a month — e.g. April 2025
✅ Google will show something like “+23.5% vs April 2024”
✅ If April 2025 shows 226 calls, you can calculate April 2024 like this:
226 ÷ 1.235 ≈ 172 calls
✅ Do this for each of the last 6 months and build a comparison table in Google Sheets

📈 This gives you a fair estimate of their past performance, even if Google no longer shows it.

Let me know if you want the template I use.

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Want to know how your Google Maps listing is really performing?

Get a FREE Local SEO Audit – no strings attached.

📩 DM me or drop your business name below.

23/05/2025

🚀 A semantically structured website isn’t just good for SEO—it’s essential for user experience and crawl efficiency.

This visual of a Screaming Frog crawl shows how well-balanced internal linking and semantic architecture can turn a site from a maze into a map.

Clean clusters, logical hierarchy, and clear hub pages = easier navigation for users and search engines alike.

✅ Better crawlability
✅ Higher topical relevance
✅ Stronger internal authority signals

If your site doesn’t look like this behind the scenes, it might be time to rethink your structure.

DM me for a FREE SEO audit of your website!

19/05/2025

🦷 Running a dental practice in Los Angeles and struggling to attract more local patients?

It’s not just about having a nice website anymore. If you're not showing up when someone Googles "dentist near me", you're missing serious opportunities.

I've just published a cheatsheet covering actionable ways to boost traffic and increase patient inquiries using:

ø Local SEO
ø Google Business optimisation
ø "Near me" service pages
ø Google Ads & retargeting
ø Social proof + review strategy

📈 One client saw 66% of their traffic come from GBP alone within 2 months.

👉 Read the complete guide and get a FREE SEO report for your clinic: https://whizzpeople.com/increase-traffic-patient-inquiries-for-dental-practice-in-los-angeles/

07/05/2025

You’re migrating your business website — what could possibly go wrong?

You’ve been planning for months. Spreadsheets, meetings, backup plans… you’ve got it all covered.

Then the big day arrives. The migration happens. Champagne is popped. High fives all around.

Until someone tries to read a blog post.

Oh. Right. The blogs.

Just a few years’ worth of content, traffic, backlinks, and SEO equity… gone. No big deal, right?

It’s not like those blogs ranked on Google or brought in leads or anything.

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Based on a true story.

✅ If you don’t want it to be your story, give us a shout.

06/05/2025

Whizz People Builds Local Mosque Website as a Gift to the Community

At Whizz People, we believe in using our skills to give back, especially when it comes to supporting local communities and places of worship that bring people together.

Recently, we had the honour of designing and developing a brand-new website for Thamesmead Islamic Centre CIC, completely pro bono. This was more than just a web project—it was an act of community support, and a way for us to contribute to a space that serves hundreds of local families in South East London.

Read more: https://whizzpeople.com/whizz-people-builds-local-mosque-website-as-a-gift-to-the-community/

02/05/2025

The Limitations of AI in SEO: A Cautionary Perspective

Businesses that prioritise cost-cutting over quality by replacing staff with AI risk delivering subpar results that could harm their reputation and client outcomes.

https://whizzpeople.com/the-limitations-of-ai-in-seo/

30/03/2025