The Streaming Company

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The Streaming Company

We are an independent, digital broadcast specialist, helping companies stream content globally Call us today to discuss your requirements.

We are an experienced live streaming agency specialising in live channels and events included but not restricted to: sports, corporate events (AGMs, Investor Relations, Townhalls etc), Auctions, Conferences, Marketing and Advertising campaigns, Medical procedures, Online Training and all manner of other events.

19/08/2025

When it comes to live streaming, your encoder is everything. It’s the bridge between your content and your audience, and if it fails, so does your stream.

💡 Why a dedicated encoder matters:

• Prevents process-hungry applications from impacting stream performance
• Optimised for encoding video and audio efficiently
• Fewer crashes, fewer dropped frames, better quality

⚙️ Pro tip: Use two encoders when possible:
1️⃣ Primary for your main stream
2️⃣ Backup encoder as a fail-safe — just in case
Redundancy = reliability. 🎯 At TSC, we believe that using dedicated encoders are a must for delivering reliable, uninterrupted streams for our clients.

31/07/2025

Setting up and testing for yet another auction allows for new auctioneers to taste life in front of the cameras and ensure that from a technical point of view, we are all ready to go (internet connectivity, encoders set, diverse routing tested, audio levels checked, green screen calibrated and platform receiving both primary and secondary streams for global distribution on our Ultra Low Latency streaming platform.

TSC have a proud record of live real time events helping grow audiences by up to 45% when our high production values and Ultra Low Latency streaming platform are deployed to give end viewers an enhanced viewing experience with higher quality, interactive service.

Contact us now to discuss how you too can increase quality, audience, and interactivity giving a boost to the success of any live event: thestreamingcompany.com/get-in-touch

22/07/2025

In a world where content is everywhere, quality is what sets you apart. If you’re still streaming in 1080p or less, it might be time to ask: Is your video doing your brand justice?

Here’s why 4K streaming should be on your radar:

🔍 Sharper Detail
From facial expressions to product textures, 4K captures it all - and your audience notices.

🏢 Stronger Brand Impression
High-resolution content feels more premium and professional - essential for business, marketing, or creative work.

🚀 Built for the Bandwidth
According to Ofcom, the UK’s average broadband speed in 2025 is 223 Mbps. This means viewing in 4K is now a real option for most viewers - so why hold back?

📱 Future-Proof Content
Audiences are watching on 4K displays more than ever - from TVs to smartphones. 4K ensures your content looks amazing now and later.

🎥 More Flexibility in Post-Production
4K allows for cropping, zooming, and reframing without losing quality - great for repurposing content.

Whether you’re showcasing products, presenting thought leadership, or telling your brand story - 4K helps you stand out in a crowded digital space.

Think you’re ready for streaming your content in 4K? Get in touch: thestreamingcompany.com/get-in-touch

15/07/2025

🗂️ What Is Content Hosting – and Why Should You Care?

Whether you’re running a live event or building a content hub, how and where your media is hosted can affect everything - from playback quality to security to viewer retention.

At The Streaming Company, we don’t just stream. We host, manage, and deliver your live and on-demand content on a secure, high-performance platform tailored for your audience.

💡 Why our clients trust our content hosting:
✅ Scalable - From one-off events to massive video libraries
✅ Reliable - Hosted on high-availability infrastructure with 24/7 monitoring and rapid failover
✅ Customisable - Built to fit your brand, your workflows, and your audience experience
✅ Fast - Global CDN for instant delivery, anywhere in the world

You’ve invested in creating high-quality video, so we make sure it’s delivered that way.

📲 DM us or visit our website to see how we can host your next big broadcast.

08/07/2025

In a world where every second counts, latency isn’t just a tech term - it’s the difference between winning and losing, engaging or frustrating your audience.

Imagine this:

A bidder loses a live auction because their stream is 10 seconds behind.
A sports fan sees the goal alert on before they see it on screen.
A CEO delivers big news, and half the global audience hears it out of sync.
That’s the cost of high latency.

At The Streaming Company, we specialize in Ultra-low Latency streaming, so your viewers are never behind the moment. Whether it’s auctions, sporting events, or corporate broadcasts - your stream is delivered in real time.

02/07/2025

The Streaming Company has delivered live broadcasts from a wide range of venues—fields included! A reliable uplink is critical, and we’ve learned that venue-provided internet isn’t always what it seems. Shared networks and public Wi-Fi can fail when it matters most.

Planning a live event? Tap into our years of experience to ensure your stream is stable and seamless. We’ll help you navigate uplink options and avoid common pitfalls: thestreamingcompany.com/get-in/touch

17/06/2025

AI is playing an increasingly important role in live streaming, enhancing both the experience for viewers and the efficiency for streamers or broadcasters. Swipe through our suggestions on how AI can transform your next livestream.

12/06/2025

TSC has built a reputation for streaming live events from some of the most challenging locations—fields, car parks, large stadia, even the International Space Station.

The key? Rigorous planning and testing.

A few essentials:
✔️ Site surveys to assess connectivity options (bonded cellular, satellite, or both)
✔️ Redundancy—backup encoders and fail-safes across the board
✔️ Use a production truck for multi-camera setups and vision mixing
✔️ Anticipate audience size and network strain
✔️ Prepare holding slates in case of delays or outages

16/05/2025

Busy MPTS in London - lots of suppliers, kit and meetings with all in media production. Trying to avoid saying AI every 5 mins…

13/05/2025

Some of the team from TSC will be attending www.mediaproductionshow.com show in London this week to catch up with existing and future client and suppliers.

Shout if you are there, and we will do our best to say hi!

01/05/2025

Last week was a busy and rewarding one in the studio! We hosted a two-day live virtual conference featuring 10 interactive sessions, 9 expert speakers, live Q&A, and slide presentations — all delivered seamlessly through our private and secure event platform. Grateful to our team at The Streaming Company and collaborators for making it a success.

01/04/2025

Each streaming service has it’s own pros and cons which can make deciding on a home for your live and recorded content a daunting task. TSC has streamed content to almost every web streaming platform out there, so we thought it would be useful to list some of our top picks. Every piece of live content has different needs, so if you’re unsure of where to host yours, get in touch! We have decades of experience in streaming a wide variety of content, and will be happy to share our knowledge: thestreamingcompany.com/get-in-touch

Address

40 Craven Street
London
WC2N5NG

Website

http://www.thestreamingcompany.com/

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