10/03/2025
Shout out and congratulations to Sam Fender, winning BRIT awards and supporting the grassroots in his latest run of arena shows 🧡
Sam Fender just won Best Alternative/Rock Act at the BRIT Awards... but how many future stars will never get their shot?
Coming from a small town, breaking through in music is already an uphill battle. Without a grassroots venue in your community, where do you start? If you can’t afford to tour, how do you get heard? The reality is, for too many artists, the system may be stacked against them.
That’s why Sam Fender donated proceeds from his arena tour to the Liveline Fund, directly supporting the grassroots venues that give every kid - no matter where they’re from - a stage to step onto.
Practically every future BRIT winner, every global icon, starts in a grassroots venue somewhere. If we let them disappear, we silence voices that deserve to be heard.
