
07/10/2025
Starting October 1, TikTok creators in the US and Canada will earn up to 90% of subscription revenue, 70% base + 20% bonus for top performers.
The qualifications?
- 10K followers
- 100K monthly views
That describes exactly the kind of mid-tier creators delivering ROI for most affiliate programs. Now they have access to stable, recurring income - no brand briefs, no waiting for approvals.
If your partnership strategy doesn’t evolve quickly, you risk losing your best talent to platform-native monetisation.
https://www.affiversemedia.com/tiktoks-90-subscription-split-how-smart-affiliate-managers-should-restructure-creator-partnerships/