24/11/2025
Would you trust yourself with a lump sum of cash based only on what people see when they find you online?
Last week we spoke at the NPA Winners Event at the Gotham Hotel.
We shared everything we know and the fact is...
Most people want to be trusted.
But they do not show the evidence that earns that trust.
Without that, investors hesitate.
Not because you lack ability, but because they cannot see it.
Here are the principles we broke down:
• Be content conscious. Every post should build trust.
• Video is your loudest voice. Motion creates emotion.
• Use content to position yourself as the go to expert.
• Build simple funnels that turn attention into leads.
• Track what matters. Conversions, not likes.
We also spoke about why LinkedIn is the biggest opportunity right now.
We learned that very few people post consistently, which means those who do, take a huge share of the attention in their industry.
At .agency , we do not just film.
We build content systems that create trust, generate leads and turn attention into real business.