03/03/2025
Mobile World Congress 2025 kicks off today - so what's the one thing tech brands need to get right? Storytelling!
Breakthrough innovation means nothing if your audience doesn't understand it.
Tech companies spend millions on R&D, product development, and launch strategies... too often, though, their messaging gets lost in complex explanations and forgettable content.
What's working in tech video right now?
🔹 Clear, concise explainers - if your video isn't simple, it won't land.
🔹 Content that knows is audience - get the right level of jargon to make sense of your tech.
🔹 Formats fit for purpose - knowing whether to put your tech, your customers, or simply you at the heart of your film.
At Middle Table, we help tech & innovation brands cut through complexity and tell stories that stick.
We'll be at MWC, capturing what's next in tech storytelling - heading there, too? Have a chat with Fred!
What's the biggest challenge in making tech stories engaging? Drop your thoughts below.
