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Monday 9:30am - 6:30pm Tuesday 9:30am - 6:30pm Wednesday 9:30am - 6:30pm Thursday 9:30am - 6:30pm Friday 9:30am - 5pm

Curious PR, London (2025)

13/08/2025

🤔Is nature disappearing from our lives?

🍁 A recent study shows a staggering 60% decline in our connection to nature since 1800. By using data on urbanisation, the loss of wildlife in neighbourhoods and engagement in nature passed from parents to children, researchers from the University of Derby were able to track the loss of nature from people’s lives.

💻 Computer modeling predicts this decline will continue through future generations if we don't make a change.

🌎 What's causing this growing disconnect, and what can we do to restore our relationship with the natural world?

🔗Click the link below to find our more...

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https://www.theguardian.com/environment/2025/aug/09/human-connection-to-nature-has-declined-60-in-200-years-study-finds

11/08/2025

😁🎉 Huge news in the fight against destructive industrial fish farms!

🐟 Since 2023, we’ve worked with the US-based Rauch Foundation, local group, katheti.gr, and the people of Poros, Greece, to stop a plan that would increase fish farming 28-fold, taking up 25% of the island’s coast and mainland - with projected sea bass and sea bream production exceeding that of France.

➡️ On Friday, the Greek Ministry of Environment’s committee unanimously rejected the expansion! This is thanks to united action from the Poros community, partner organisations, scientists, and international allies - plus vital research on the risks to sea life and marine habitats, supported by the Rauch Foundation.

🌊 The impact goes beyond Poros: the Greek government will now revise the entire national aquaculture plan, with new criteria, zoning, and genuine public participation. A huge win for every coastal community in Greece.

💪 Massive congratulations to the people of Poros, especially Eva Douzinas, for tireless grassroots work. Other Greek islands and coastal areas worldwide face similar threats, and global research shows fish farms carry multiple risks for health, habitats, and food systems.

This victory proves works. United communities, solid science, and persistent grassroots action can protect nature and humanity. Let’s celebrate - and keep pushing for systemic change in aquaculture policy at home and globally. 🐠🌍

11/08/2025

🎉🎈Happy birthday to our MD and founder, .kapff!
🥳🎂Here's to many more years of passion, energy, and success. We're so grateful to have your endless expertise and fantastic leadership, making great things happen here at Curious! Many happy returns, Hannah!

08/08/2025

👚Who really pays for our 'destructive' fast fashion habits? Our work experience candidate, Skye, asks this question for our latest blog, stitching together the harsh realities behind shiny billboards and tempting discounts.

‼️The consequences of fast fashion are staggering:

🔥 Textile production causes more emissions than international aviation and shipping combined (HoC Env'l Audit Committee 2019)
🌊 Each year, plastic microfibres equivalent to 50 billion plastic bottles are dumped into our oceans, according to McKinsey
🌎 Based on current trends, by 2030 fast fashion emissions will surge by 50% according to Ellen MacArthur Foundation
➡️ A single incident in Bangladesh in 2013 saw unsafe working conditions lead to 1,100 deaths

🇫🇷With the French Govt recognising this, and beginning to take action, surely individuals and governments worldwide should follow suit, and tackle the consequences of a quick click on ‘buy’.

Curious to read more? Head to Skye's blog (link in bio).

07/08/2025

👀 Brilliant to attend the 10th Annual Oxford Animal Ethics Summer School, where leading scientists, lawyers and academics discussed and debated ‘Aquaculture: The Next Moral Frontier.’

🐠 Experts gathered at Merton College, Oxford, to present research and discuss the ethics of the world's fastest growing area of food production, aquaculture.

❗️While some aquaculture activities are sustainable, others are far from it.

🐟 Trillons of creatures are kept in captivity, yet an analysis of the ~400 species farmed, published in the journal, Science Advances, shows that for nearly 80% of these species, there is no scientific evidence available about their behavioural or environmental needs.

🌎 With the accelerating domestication of new species, now presents a critical moment to discuss the ethical considerations around this, and to delve into its harmful effects both on the animals themselves, to humans and the environment .

🌊 Is it time to ask whether this really is a morally sound - or sustainable - response to rising protein needs?

25/07/2025

🦠 Only one virus-based cancer treatment has been approved in the US and Europe so far - but that might be about to change.

According to New Scientist, a genetically modified herpes virus called RP1 is showing real promise in trials for aggressive skin cancer that hasn’t responded to standard treatments.

Researchers at the University of Southern California paired RP1 with Nivolumab, a drug that boosts the immune system. The results? Tumours shrank in 30% of patients - and in half of those, they vanished completely.

RP1 works in two ways:
1️⃣ Bursting cancer cells apart
2️⃣ Rallying the immune system to join the attack.

It may sound odd, but viruses like RP1 are shaping up to be unlikely allies in the cancer fight.

Curious to read more? Click the link below:
www.newscientist.com/article/2487470-herpes-virus-could-soon-be-approved-to-treat-severe-skin-cancer/

17/07/2025

🌊🐟🌱 Great to have secured coverage in The Fish Site for our client, Rauch Foundation, detailing preliminary findings of an important study by University of Oxford on the long-term impacts of industrial fish farming in the Mediterranean.

🔬 Researcher, Emily Jones, found significant degradation of Posidonia seagrass meadows - a critical carbon sink and marine habitat - near fish farm sites off the Greek island of Poros. The findings suggest these damaging impacts last longer (decades) and reach farther (hundreds of metres) than estimated.

📢 With Greece planning to massively expand fish farming, the research couldn’t be more timely: Last month >2,500 people formed a human chain on Poros to demand better environmental oversight. And the Parliament heard a science-led appeal.

🫁 We’re proud to support the growing movement for evidence-based, responsible aquaculture by unpicking the science on why we must protect key species such as Posidonia, known as ‘the lungs of the Mediterranean’ for good reason: Posidonia fixes carbon 35 times more efficiently than tropical rainforest!

📰 https://thefishsite.com/articles/oxford-study-finds-lasting-impacts-of-aquaculture-on-greek-seagrass

11/07/2025

🐝🌻🌱 'Don’t Step on a Bee Day' was this week. Bees may be small, but they’re vital to our planet! As the WWF reveals “Almost 90% of wild plants and 75% of leading global crops depend on animal pollination."

🍯 According to the IPBES, the western honey bee is also the world’s most widespread pollinator managed by humans, producing 1.6m tonnes of honey yearly, along with beeswax, royal jelly and more.

😢Yet bees are under threat from pollution, pesticides + other risks, affecting their ability to forage and find their nests - putting biodiversity at risk. Here's how we can HELP:

🌿🌸
* Plant bee-friendly flowers (like marigolds & sunflowers)
* Create pollinator spots on your balcony or garden
* Choose bee-safe pesticides

Lets ALL do our part to ! 🐝💛

11/07/2025

🎈🎂🥂 A HUGE happy birthday to our brilliant client, Brigid McMullen - founder of branding consultancy, ! We’re always inspired by Brigid’s sharp thinking, straight-talking style and no-nonsense approach. It’s a real pleasure working with someone who brings such clarity and energy to everything she does. Wishing you a great day and an even better year ahead!

26/06/2025

📰 Thanks to the media, and other actors, the public is becoming aware of the devastating environmental and community damage being caused by salmon farming.

🐟 But less attention has focused on two other species that are ubiquitously on menus and supermarket shelves in the Global North, namely sea bass and sea bream.

📖 So we’re pleased to be helping publicise a new report, 'Ocean Takeover' from Foodrise on behalf of the Rauch Foundation. The report highlights the sheer illogicality - and the damage being done - by aquaculture operations which require vast quantities of wild fish to be taken from communities who have limited protein sources.

🍽️ Consider this: the wild fish currently turned into oil for seabass and seabream feed in Greece alone could feed around 1,000,000 people in West and Southern Africa a 200g portion of fish per week!

🛑 ✋ At Curious, we fully support the report’s call to put an end to extractive fish farming, and hope it spreads further awareness about the many issues surrounding industrial fishing farming.

20/06/2025

🧠 Microplastics are messing with brains - animals + humans alike. New Scientist magazine recently reported the average human brain contains 7g!

New research shows:
🐚 Hermit crabs making poorer choices on sea snail shell 'homes'
🐝 Honeybees with worse memory function
🐟 Fish losing navigation skills
🐭 Mice not fleeing from live snakes (!)

And in humans? Early studies link higher microplastic levels to dementia, but much more research is needed.

Want to cut your risk? Experts suggest:
🥦 Eat organic
🚫 Avoid plastic food containers - and heating food in plastic
🌰 Boost Vitamin E intake (almonds, spinach, broccoli)

? Full article: https://www.newscientist.com/article/mg26635421-000-what-are-microplastics-doing-to-your-brain-were-starting-to-find-out/

18/06/2025

There was no shortage of to pap this week! A few highlights:

🏙️ 1 & 2: Snaps in and around Mayfair
🦖 3: ‘ A dinosaur sang in Barclay Square’ (Apologies to the nightingale - T-Rex got there first!)
👬 4: The bouncers of Burlington Arcade!
🎾 5: Anyone for tennis? SW19, Ralph Lauren-style. Elegant as ever.

Curious PR

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Monday	9:30am - 6:30pm
Tuesday	9:30am - 6:30pm
Wednesday	9:30am - 6:30pm
Thursday	9:30am - 6:30pm
Friday	9:30am - 5pm