Curious PR

Curious PR Multi-Award nominated London PR agency bringing

18/09/2026

Butterfly species around the world are changing where they live. New research by Warren Cornwall reported in Anthropocene magazine cites a new study (involving 1,758 butterfly species) showing they're moving habitats towards tropic countries due to factors such as habitat loss and climate change.

๐Ÿฆ‹ Species such as the the bright blue Godartiana byses is heading south in Brazil, as temperatures increase. Europeโ€™s endangered Danube clouded yellow is losing habitat due to more intensive agriculture.

๐Ÿ๏ธ Roughly 1 in 10 of the world's 19,000 species are now found in different areas to in the past. Most butterfly species are found in the hotspots of the tropics, which are rich in biodiversity. Of the species reported to have altered location, 80% expanded their range, showing up in new places including Brazilโ€™s little Godartiana.

๐ŸŒ Climate change was linked to about 79% of butterfly movements (where scientists identified a reason). As temperature rise, some are moving to areas with more suitable conditions. These mass movements of butterflies around the globe highlight the need for conservation initiatives, the authors write.

๐ŸŒณ Habitat destruction and agriculture are major causes of species losing parts of their range. Intensive farming can remove the plants and habitats butterflies need to survive. This is particularly harmful to species which already have small or limited habitats.

While butterflies are attention grabbing because of their beautiful colours and remarkable metamorphises, the alarm over the changes in their locations isnโ€™t just about the insects. It's a sign something bigger is amiss: โ€œButterflies are early warning indicators,โ€ said Chowdhury. โ€œIf their ranges are shifting this dramatically, it signals profound changes across ecosystems.โ€

๐Ÿ”— https://www.anthropocenemagazine.org/2026/08/as-the-world-warms-butterflies-are-relocating-at-an-astonishing-scale/?utm_source=rss&utm_medium=rss&utm_campaign=as-the-world-warms-butterflies-are-relocating-at-an-astonishing-scale

๐Ÿ“ธ๐Ÿชธ๐ŸŒŠ Last week, Ella Crawford and Olivia See had the pleasure of attending Oceanographic Magazine โ€˜Ocean Photographer Of ...
17/09/2026

๐Ÿ“ธ๐Ÿชธ๐ŸŒŠ Last week, Ella Crawford and Olivia See had the pleasure of attending Oceanographic Magazine โ€˜Ocean Photographer Of The Year Storytelling Sessionsโ€™ - a day infused with the visual awe of our incredible ocean, plus, honest discussions about environmental storytelling.

๐ŸŸ A highlight for our team was seeing photography by marine scientist and explorer Laurent Ballesta, including an incredible coelacanth fish captured at a depth of nearly 400 feet, as well as other never-seen photos!

๐ŸŽ™๏ธ The panel we attended - 'Telling the Climate Crisis: Urgency, Barriers, and the Global Stage' - featured the excellent Maeve Campbell, Rachael Jolley, and Megan McCubbin who explored how we can cut through media saturation by balancing urgency with relatable storytelling, and by turning 'hope' from a passive concept into an active commitment.

๐Ÿ“ธ In โ€˜Women Redefining Ocean Storytellingโ€™, photographers Jenny Stock, Iris uijttewaal and Tamara Stubbs shared their personal journeys in Photography including barriers women continue (!) to face in the industry. They emphasised the need for greater accessibility, including more paid opportunities for women - and to challenge long-standing stigmas.

A huge thank you to Will Harrison, Eva Cahill, and Rob Hutchins for organising such an inspiring event, and bringing together people dedicated to protecting our blue planet. We left with plenty of curiosity and care for our oceans, plus food for thought on how we can communicate the climate crisis in a way that feels urgent, relatable and relevant to a global audience.

We are thrilled to see expert commentary from our client Consultant Psychologist Dr Steven Mahan-Taylor, Clinic Director...
15/09/2026

We are thrilled to see expert commentary from our client Consultant Psychologist Dr Steven Mahan-Taylor, Clinic Director at London Bridge Therapy , featured in a thought-provoking piece for Metro .

A huge thank you to Maicey Navarro Griffiths for including Dr Steven's perspective on why adults often buy things they wanted as children.

As Dr Steven highlights, it is rarely just about the physical item: "More often, it's about what the object represents psychologically: freedom, possibility, comfort, achievement or belonging."

He explains that nostalgia plays a major role in adult spending. Rather than trying to relive our childhood, โ€œweโ€™re often seeking the feelings attached to the memory rather than the object itselfโ€. ๐Ÿ’ต๐Ÿงธ

๐Ÿ”— Curious to read the full article? https://metro.co.uk/2026/07/28/brits-spending-adult-money-childish-buys-ultimate-use-free-will-29135846/amp/?fbclid=PAcGRvZgRleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAwyNTYyODEwNDA1NTgAAac5RiAkeoWVAuz2MDUHOS1RuoCZ8mfOll9IWYpNBDYgOY__Aa5KjaGSIsK93w_aem_wB4vl40RS2H11Tk5J1EUDQ

๐ŸŽช๐ŸŸ We can't wait until next week! Our Founder & MD, Hannah Kapff  will be moderating the panel session, "Salmon in the s...
10/09/2026

๐ŸŽช๐ŸŸ We can't wait until next week! Our Founder & MD, Hannah Kapff will be moderating the panel session, "Salmon in the spotlight: unpacking the farmed salmon debate" at Footprint Festival on the Friday 18th September.

๐Ÿ’ก Speakers include Catalina Cendoya, Director of GSFR, Agustina Copello, Coordinator of GSFR, Rachel Walker, Head of Brand & Marketing at Rockfish and Co-Founder of Disco Scallops and Mike Berthet, MD of Aquacultured Seafood Ltd. They will be exploring one of the most pressing questions in sustainable foodservice today: is farmed salmon really the safe, sustainable default we think it is?

๐Ÿ•ต From open-net pens, pollution, and feed to antibiotics and human-rights concerns in the wider supply chain, this discussion will look beyond the surface of this seafood staple.

๐Ÿ“ฃ A huge thank you to Amy Fetzer and Charlie Miers for organising such an enticing event and bringing these critical conversations to the fore. We are excited to see some of the other illuminating sessions scheduled across the festival programme!

๐Ÿ”—: https://foodservicefootprint.com/events/footprint-festival/

๐ŸŒŠ๐ŸŒฑ Can we really treat all "blue foods" as equal green solutions for the planet?๐Ÿšจ As the Committee On Fisheries,  , gets...
08/09/2026

๐ŸŒŠ๐ŸŒฑ Can we really treat all "blue foods" as equal green solutions for the planet?

๐Ÿšจ As the Committee On Fisheries, , gets underway in Rome, a new report from - 'Growth Without Guardrails' - highlights a critical lack of policy safeguards as the UNFAO sets out targets to scale-up global aquaculture 75% by 2040.

๐Ÿฆช๐Ÿชธ While low-impact species, like mussels and seaweed, help restore marine ecosystems, high-density farming of species like salmon and shrimp relies heavily on WILD CAUGHT fish to make feed. The result? A 'hidden' strain on marine ecosystems and coastal communities.

Key findings of the report include:
๐ŸŸ FAOโ€™s 2040 aquaculture growth plans could see 46% of the 2020 global wild-fish catch ground up to make fish feed.
โŒ Food-security safeguards aimed at limiting the diversion of fish from 'food' to 'feed' were removed in successive drafts of FAO aquaculture guidance.
๐ŸŽฃ An FAO workshop, organised in collaboration with a marine-ingredients lobby, failed to consider the urgent call from West African small-scale fishers to 'stop turning edible fish into feed'.

Moreover, the report concludes the FAOโ€™s current trajectory is in conflict with its founding mandate - and UN human rights warnings - in prioritising industrial aquaculture over small-scale fisheries and plant-rich diets.

๐Ÿ”— Read The Guardian's coverage here: https://www.theguardian.com/environment/2026/sep/03/un-fish-farms-food-oceans-aquaculture

๐ŸŽถ ๐ŸŽค ๐ŸŽต Last month, we had the enormous pleasure of hearing Curious friend, Louise Marshall, chat live on air with DJ Robe...
07/09/2026

๐ŸŽถ ๐ŸŽค ๐ŸŽต Last month, we had the enormous pleasure of hearing Curious friend, Louise Marshall, chat live on air with DJ Robert Elms a wonderfully enthusiastic (and typically self-effacing) interview for the world-famous 'Listed Londoner' show on BBC London.
Have a listen to this world class live performer and session singer share her favourite London night spots, memories, shops, restaurants, pet-hates and everything in between. We always love hearing 'real life stories' from people who spend their career collaborating with top-tier musicians - from David Gilmour (Pink Floyd) to Marc Almond (Soft Cell), Dionne Warwick, Roy Ayers - performing on the world's biggest stages. Louise is no exception. If you ever heard 'Afraid To Feel' - her No.1 dance hit with LF System, or saw her on Jools Holland's new year's Hootenanny, you'll want to hear her London recommendations - or just if you love the city as much as we do!
๐Ÿ”— : https://www.bbc.co.uk/programmes/p0p3794v

๐Ÿ›’๐Ÿ”โš–๏ธ Bad news for UK public health: the difference in the density of fast-food outlets between the richest and poorest n...
04/09/2026

๐Ÿ›’๐Ÿ”โš–๏ธ Bad news for UK public health: the difference in the density of fast-food outlets between the richest and poorest neighbourhoods has widened by 28%, as found by research from the University of Cambridge . Drawing on her academic studies into social policy and health inequalities, our colleague, Olivia See , was moved to write our latest blog: โ€˜The Privilege of Eating Well: Ultra-Processed Food and the Inequality of Choiceโ€™.

When public discourse treats diet as a mere matter of individual willpower, we are reminded that health is deeply structural. What ends up on our plates is heavily dictated by corporate power, targeted marketing, and socio-economic divides that make ultra-processed food nearly impossible for many to avoid.

As Olivia argues, tackling this crisis requires shifting our focus away from personal blame toward systemic change. As she writes: 'The problem with telling people to "eat better" is that it assumes everyone is standing on the same ground... So perhaps the question is not simply "Why are people eating so much UPF?" It's "Who made it so difficult to eat anything else?"' ๐Ÿฅ—

๐Ÿ”— Read her full blog here: https://www.curiouspr.com/post/the-privilege-of-eating-well-ultra-processed-food-and-the-inequality-of-choice

๐Ÿ‘๐Ÿพ Weโ€™re delighted to share that our colleague Ella Crawford is now stepping into the role of Account Executive! ๐ŸŽ‰A mass...
03/09/2026

๐Ÿ‘๐Ÿพ Weโ€™re delighted to share that our colleague Ella Crawford is now stepping into the role of Account Executive! ๐ŸŽ‰
A massive congratulations, El, and a huge thank you for bringing your curiosity and all-round brilliance to CuriousPR. Our clients and team are incredibly lucky to have you working with us! ๐Ÿ’›

An invasive species has taken over the Mediterranean. But did you know a new, non-indigenous species is introduced to th...
21/08/2026

An invasive species has taken over the Mediterranean. But did you know a new, non-indigenous species is introduced to the Mediterranean roughly every fortnight? There are now over 1,000 non native species in total. These invasive animals can threaten native species, disrupt food chains and negatively impact fishing.

A new study collated by the Cyprus Academy of Sciences, reported in The Independent , discusses the rapid increase of invasive species in the Med', especially around Cyprus and Greece. Climate change and rising sea temperatures are causing this, and the Suez Canal provides a gateway for these species to enter the Med.

๐ŸŸ The Lionfish (with its spiky crest and 'frown') is one of the most abundant of these species. It has very few natural predators in the Med', and feeds heavily on native fish. Scientists are developing special traps to remove Lionfish, while avoiding harm to local species.

๐Ÿ“ Governments have even offered financial rewards to fisherpeople who catch them, and scientists are encouraging us to eat them. (They can be eaten safely once their poisonous spines are removed.) Researchers are also investigating whether invasive species could be used to make products such as fishmeal, cosmetics and leather.

๐Ÿšซ Other invasive species include Rabbitfish, which strip underwater habitats by consuming large amounts of algae, and Pufferfish, which are poisonous and prey on native species, and can damage local fisheries and economies.

๐ŸŒŠ The article shows climate change and human activity have major effects on the Mediterranean ecosystem. Invasive species are threatening biodiversity and fishing industries, meaning scientists will need to continue monitoring the sea and developing new methods to control the problem.

๐Ÿ”— Curious to read more? Tap the link in our bio.

๐Ÿฆโ€โฌ› Modern birdwatching has a brand-new demographic.Research by Fifty5Blue - published by the RSPB - reveals that almost...
19/08/2026

๐Ÿฆโ€โฌ› Modern birdwatching has a brand-new demographic.

Research by Fifty5Blue - published by the RSPB - reveals that almost 750,000 Gen Z Brits (aged 16โ€“29) regularly enjoy birdwatching - a 1,088% increase since 2018, making this the 2nd-fastest-growing hobby for this group.

๐ŸŒฑ The surge started during lockdown, when quiet streets brought birds back into local green spaces and prompted a new appreciation for everyday birdsong.

๐ŸŒ Amid today's climate and biodiversity crisis, young people are turning that appreciation into a deeper connection with the natural world around them. (Scientist suggest birdsong is calming because it signals an 'absence of threat'. Nobody's creeping up on us?)

๐ŸชถOur team's favourite birds to spot (or hear):
Hannah: Blackbird
Carli: Song Thrush
Wil: Robin
Olivia: Eurasian chaffinch
El: Swift

๐Ÿ”—: https://www.positive.news/environment/conservation/birdwatching-takes-off-among-gen-z

Address

39 Long Acre
London
WC2E9LG

Opening Hours

Monday 9:30am - 6:30pm
Tuesday 9:30am - 6:30pm
Wednesday 9:30am - 6:30pm
Thursday 9:30am - 6:30pm
Friday 9:30am - 5pm

Telephone

+442033979111

Alerts

Be the first to know and let us send you an email when Curious PR posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Curious PR:

Shortcuts

Share