Agenda Comms

Agenda Comms Here to help you think big, be brave and stay real when communicating for social impact. We’ve been embracing change over recent months. Welcome to Agenda.

You may know us as Slack Communications; you may have worked with us over the last 10 years, heard us speak at events, or followed us on social. Our leadership team has grown. We’ve got new services, new skills, new knowledge – all of which we’re looking forward to sharing with you under our new name, Agenda. Our name and look are different, but you can expect the same energy, culture of cooperati

on, and commitment to your success that we’ve always offered. When you work with us, you get:

* Your very own team of comms professionals who have exactly the skills you require, built around your goals and budget.

* A programme of work tailored to your specific needs. We always work with you, rather than doing stuff to you, drawing on the latest insight, learnings from others, and our collective experiences to create significant and sustainable impact.

* A partner in comms whose values match your own, acting as a compass for all we say and do. You can read more about what we stand for. For more details on the range of services offered, please visit our website:
https://your-agenda.com

🤔 Do you know what a value proposition is and how it can help your organisation stand out?💡 Our three-part blog series u...
28/07/2025

🤔 Do you know what a value proposition is and how it can help your organisation stand out?

💡 Our three-part blog series unpicks what value propositions are, why they are important and how to create one.

❓ Creating a great value proposition is not an easy task and often gets muddled with vision, mission, straplines and taglines. In part one of our series we look at what a value proposition is and why it matters: https://your-agenda.com/latest/resources/how-to-create-a-great-value-proposition-part-one

Looking for ways to plan content more effectively?Mapping your communications activities into a content calendar can hel...
18/07/2025

Looking for ways to plan content more effectively?

Mapping your communications activities into a content calendar can help you to be more strategic in your work while also measuring your success.

Duncan Robertson, Agenda senior associate for digital, explains how to create a content calendar that will save time and deliver results: https://your-agenda.com/latest/resources/how-to-create-a-content-calendar

Want to change the world? Start with your comms.Are you a charity, union or social impact organisation looking to sharpe...
17/07/2025

Want to change the world? Start with your comms.

Are you a charity, union or social impact organisation looking to sharpen your messaging to make real impact?

Our newsletter delivers:

💫Free practical resources
💫Expert comms advice
💫Event invites & discounts

Get smarter, stronger comms — subscribe now: https://your-agenda.com/latest/our-newsletter

"It's not what you say...it's how you say it."Working in comms essentially means you are a storyteller - and the way we ...
04/07/2025

"It's not what you say...it's how you say it."

Working in comms essentially means you are a storyteller - and the way we tell those stories has a huge impact on how people respond.

At our recent event 'Changing hearts and minds', Becky Slack talked about how to frame your messages - including understanding your audience beyond the basics. This means taking a deeper dive into the values, beliefs and identities that shape how people make sense of the world.

Want to know more? Check out Becky's blog, which also includes a free framing guide to download: https://your-agenda.com/latest/resources/framing-for-impact-its-not-what-you-say-but-how-you-say-it

03/07/2025

While June has seen the summer temperatures rising, at Agenda we’ve been doing our best to demonstrate how cool heads and good comms can take the heat out of increasingly polarised debate.

Read our monthly round up now: https://your-agenda.com/latest/blog/monthly-round-up-jun25

27/06/2025

Have a powerful story to share but you’re unsure how to begin? In today’s crowded and fast-moving media environment, ensuring your voice is heard can feel overwhelming.

The key to cutting through the noise is knowing how to pitch your story – and that starts with understanding what journalists want and how they work.

At Agenda, we help organisations do all this and more. And as former journalists ourselves, we understand the unique pressures the media is under (see our guide to working with journalists: https://your-agenda.com/latest/resources/how-to-understand-and-work-with-journalists).

We’ll be sharing these experiences in our new workshop, , 'PR skills for civil society', which is designed to help people like you strengthen your public relations and build better relationships with the media.

This online session will delve into:

📰 what journalists are looking for

✍️ crafting compelling stories that align with their needs

📣 the secrets to pitching successfully.

You'll gain practical strategies to amplify your message, ensuring your organisation’s voice is heard and your stories make an impact 💪

📌 PR skills for civil society (online)

📅 Wednesday 2 July 2025 (10am – 12pm)

💳 £67/€79

Places are limited and filling fast – book now: https://your-agenda.com/latest/events/pr-skills

26/06/2025

When working as an education journalist, Agenda associate Adi Bloom received around 40 press releases and pitches a day (see Adi's blog here: https://your-agenda.com/latest/blog/how-the-media-actually-works). When working as the editor of New Statesman special supplements covering a wide range of topics, our co-director, Becky Slack, would receive upwards of 100 press releases a day.

When journalists are being bombarded with stories, how do you ensure that yours is the one that is picked? Our workshop has the answer.

Taking place next Wednesday (2 July), 'PR skills for civil society' is for you if you want to know how to:

📰 Find strong and engaging stories within your organisation

🌟 Make your story stand out in a journalist’s busy inbox

🤝 Build meaningful relationships with the media

You'll gain practical strategies to amplify your message, ensuring your organisation’s voice is heard and your stories make an impact 💪

📌 PR skills for civil society (online)

📅 Wednesday 2 July 2025 (10am – 12pm)

💳 £67/€79

Places are limited and filling fast – book now: https://your-agenda.com/latest/events/pr-skills

25/06/2025

Getting your message across is becoming increasingly tougher in today’s turbulent and cluttered media landscape.

How can we cut through the noise? A key step is learning the fine art of successfully pitching your ideas to journalists and, to do this, you really need to understand what they are looking for. If you need help in identifying stories from within your organisation or want to build better relationships with the media, our new workshop, 'PR skills for civil society', is for you.

This online session will delve into:

📰 what journalists want and need

✍️ crafting compelling story ideas that align with their needs

📣 the secrets to pitching successfully.

Your trainer will be Becky Slack (https://your-agenda.com/about/our-team/becky-slack). She’ll be sharing insights from across 30 years of experience working as a journalist and media advisor to help you amplify your message, ensuring your organisation’s voice is heard and that your stories make an impact 💪

📌 PR skills for civil society (online)

📅 Wednesday 2 July 2025 (10am – 12pm)

💳 £67/€79

Places are limited and filling fast – book now: https://your-agenda.com/latest/events/pr-skills

17/06/2025

Every organisation has a story that deserves to be heard – but grabbing the right headlines can be challenging.

If you want to master the art of public relations and build stronger connections with the media, then you need our new workshop, 'PR skills for civil society'.

This online session will delve into:

📰 what journalists are looking for

✍️ crafting compelling stories that align with their needs

📣 the secrets to pitching successfully.

You'll gain practical strategies to amplify your message, ensuring your organisation’s voice is heard and your stories make an impact 💪

📌 PR skills for civil society (online)

📅 Wednesday 2 July 2025 (10am – 12pm)

💳 £67/€79

Places are limited and filling fast – book now: https://your-agenda.com/latest/events/pr-skills

03/06/2025

If there’s one thing we love at Agenda, it’s a challenge – so this May we’ve been rolling our sleeves up to help various organisations ensure they get their voices heard: a daunting prospect these days! Read our monthly round up: https://your-agenda.com/latest/blog/monthly-round-up-may25

21/05/2025

How can charities and trade unions respond to the resurgence of traditionalist and controversial views on gender roles that have been amplified by toxic voices such as Andrew Tate and other influencers from within the “manosphere”?

At ‘Changing hearts and minds’ on Wednesday 4 June we are going to be discussing just that. One of our afternoon breakout groups will consider the underlying anxieties driving these narratives, how to challenge them in ways that feel aspirational and emotionally resonant, as well as how schools, the media and local communities can play their role in reshaping attitudes.

This is in addition to a packed morning schedule featuring Georgina Laming of Hope not Hate, Steve Ballinger of British Future and Faryal Iqbal of Own Drum, who will be sharing their research and expertise on issues such as using voter motivations to safeguard communities and projects, how to craft effective narratives that build empathy and shift perspectives, and how to use dialogue to depolarise attitudes.

If you’re thinking about how to respond to the toxic gender narratives that are dominating so much of public discourse, this event is for you. Join colleagues from NASUWT, NCPS, Red Pencil, RNLI and Society of Radiographers - find out more and book your place: https://champ.ly/aeAy0TnB

What happens when the views of far-right politicians lead to public abuse of our members, service users or colleagues? H...
16/05/2025

What happens when the views of far-right politicians lead to public abuse of our members, service users or colleagues? How can we tackle such behaviour through our comms work?

At ‘Changing hearts and minds: Countering harmful narratives', we’ll hear from experts about what motivates people to think and act in damaging ways, and how we can frame our messaging to shift perspectives and neutralise attacks. One of our speakers is Faryal Iqbal, founder of Own Drum, who will present the inspirational case of Abdullah Quilliam Mosque in Liverpool and its response to the far-right riots in the UK last summer.

If you’d like to know more about how to meet fear with courage and hostility with humanity, this session is for you.

Faryal grew up in Liverpool and has over a decade’s experience in intercultural dialogue and interfaith work at the British Council and the Faith and Belief Forum (formerly the Three Faiths Forum), where she created and facilitated creative training and workshops. Faryal also volunteered in migrant and refugee organisations, and wrote articles on cultural racism and refugees in detention. After meeting Jennifer Kidd at an interfaith dialogue training course in Ukraine, the two worked together to establish Own Drum.

Join us and a host of communicators and campaigners from across trade unions, charities and civil society organisations to share and learn from research, case studies – and each other.

Wednesday 4 June in London

£297 + VAT

Tickets on sale now and selling fast! 👇

https://your-agenda.com/latest/events/changing-hearts-and-minds-25

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Our Story

Slack Communications helps businesses, charities and individuals tell their stories more effectively so they can reach their full potential. We do this by:

Reviewing your current communications and marketing activities to help you understand what’s working and what’s not.

Writing communications and marketing strategies that will help you reach bigger and better audiences and to sell more products and services.

Providing you with advice, support and training so that you and your team achieve your potential easily and effectively.