18/07/2026
Jay Z is a sellout.
I didn't want to admit that. He's my favorite rapper, and I expected more from him.
I gave him a pass when he partnered with the NFL and hit us with, "We're past kneeling." No, we're not. The NFL literally removed "End Racism" from the end zone when Donald Trump attended the Super Bowl. Apparently we're past kneeling... but not past folding.
We'll come back to Colin Kaepernick in a minute.
I had no idea Jay Z had an exclusive deal with Target to re-release Reasonable Doubt for its 30th anniversary. (By the way, thanks for reminding me I'm old enough to remember when it first dropped.)
It's a white vinyl collector's edition with artwork, and I'm struggling to see who really benefits from this deal besides Target. A company currently being boycotted by many consumers after rolling back its DEI (Diversity, Equity, and Inclusion) initiatives suddenly gets one of the biggest Black icons in the world to help bring Black shoppers back through the doors. What a coincidence.
That's strike two.
Let's talk about "We're past kneeling."
The NFL used Jay Z as the public relations blanket to cover up how they railroaded Colin Kaepernick. Kaep wasn't protesting the flag. He was protesting the repeated killings and beatings of Black people at the hands of police. He originally sat during the national anthem, then asked a military veteran what would be the most respectful way to protest. The veteran suggested taking a knee.
Then came Agent Orange.
Owners closed ranks, Kaepernick was blackballed, and the NFL eventually settled with him. Yes, he took the money. That's called compensation when someone wrongfully costs you your career. He'll never recover the earning potential he lost during his prime playing years.
And while Jay Z was building another billion, Kaepernick was helping fund an independent autopsy for the family of 18 year old Nolan Wells after his death in Mississippi.
One man's investment portfolio. Another man's principles.
To be fair, Jay Z deserves credit for helping elevate the Super Bowl halftime show. We've gotten some incredible performances because of his involvement.
But spectacular halftime shows don't erase symbolic actions. If the league is willing to quietly remove "End Racism" from the field because a president who publicly criticized Kaepernick is in attendance, then maybe we were never "past kneeling" to begin with.
Now Target wants those Black dollars back.
Who do they call?
The Jigga Bat Signal lights up.
Jay Z could have partnered with virtually any retailer on Earth. Instead, he chose one that many Black consumers and allies are intentionally avoiding. That's a choice. Billionaires rarely make accidental choices.
Speaking of billionaires...
Nobody accidentally stumbles into that tax bracket. Somewhere along the way, somebody got squeezed, underpaid, or exploited. That's just how the math usually works.
I'm still a fan of Jay Z's music. That part hasn't changed.
But he won't be getting any more of my money.
The final straw? Seeing what he's charging for T-shirts.
I own a T-shirt business. I know what it costs to produce a quality shirt. Let's just say those profit margins are healthier than most people's blood pressure.
In this economy?
Hard pass.
Jay Z is still one of the greatest rappers of all time.
But greatness and accountability can exist in the same sentence.
And for me...
Jay Z is a sellout.