Emerald Create - Official

10/09/2026

🍂 𝑨 𝑳𝒆𝒕𝒕𝒆𝒓 𝒕𝒐 𝑨𝒖𝒕𝒖𝒎𝒏
This little “𝑬” in a glass of spiced autumn juice is more than ice.

It’s the chill beneath your fingertips. The gentle clink as it meets the glass. The scent of spice before you’ve even taken a sip.

Tiny sensory details, but they’re often the things we remember.

At Emerald Create, we think about children’s and family worlds in much the same way. Through √𝐄𝐂⁺∞ 𝐄𝐮𝐫𝐞𝐤𝐚𝐒𝐞𝐧𝐬𝐞𝐬™, we explore what a story can invite audiences to see, hear, touch, taste, imagine and feel, creating richer connections between characters, worlds and the families who spend time with them.

Because the most memorable worlds aren’t simply watched.
They’re 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝. ✨

🍂 Here’s to the first little signs of autumn.

11/08/2026

At Emerald Create, worldbuilding starts with one question:

What must remain true, wherever the story goes?

Leslie Iwerks recently described worldbuilding as creating a feeling audiences do not want to leave. Her interview ahead of Disney Worldbuilders is worth reading:

https://thewaltdisneycompany.com/news/disney-worldbuilders-leslie-iwerks-interview/

For children’s IP, protecting that feeling matters as much as protecting the artwork. Once a world moves beyond the screen, everyone shaping it needs to understand what they are carrying forward.

When a story moves beyond the screen, what helps it still feel like the world you first cared about?

Filmmaker Leslie Iwerks previews 'Disney Worldbuilders,' her new Disney+ documentary exploring how Disney storytellers create worlds across screens, parks, and experiences.

16/07/2026

Yesterday, England gave it everything. 🏴󠁧󠁢󠁥󠁮󠁧󠁿⚽

The final whistle may have blown, but the pride, disappointment and heartbreak do not disappear overnight, especially for the children who lived every moment alongside them.

A powerful reminder that football is never just football.

⚽ 𝐓𝐡𝐞 𝐖𝐨𝐫𝐥𝐝 𝐂𝐮𝐩 𝐢𝐬 𝐧𝐞𝐯𝐞𝐫 𝐣𝐮𝐬𝐭 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥.
For children, it becomes language, ritual and identity.

Playground chatter. Sticker albums. Bedroom walls. Kits. Cartoons. Collectables. Family rituals. Classroom debates. Heroes, villains, chants and heartbreak.

That is why football-led children’s content carries more responsibility than it is often given.

At Emerald Create, we saw this first-hand when creating illustrated 𝐌𝐨𝐨𝐧𝐜𝐡𝐞𝐬𝐭𝐞𝐫 𝐞𝐦𝐨𝐭𝐢𝐨𝐧 𝐚𝐬𝐬𝐞𝐭𝐬 for Manchester City’𝐬 𝐜𝐡𝐚𝐫𝐢𝐭𝐚𝐛𝐥𝐞 𝐚𝐫𝐦, 𝐂𝐢𝐭𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲.

The work was not just about making a mascot look expressive.

It was about giving young children a visual language for the feelings that come with the game.

Joy. Pride. Nerves. Frustration. Disappointment. Anger.

Football can teach teamwork, courage, belonging and resilience.

But it can also expose children to pressure, rivalry, exclusion, unfairness and the idea that winning is the only story worth telling.

So when the beautiful game becomes part of a child’s world, the question is not only:

𝐇𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐞𝐱𝐜𝐢𝐭𝐢𝐧𝐠?

It is:

𝐖𝐡𝐚𝐭 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐡𝐚𝐛𝐢𝐭𝐬, 𝐬𝐨𝐜𝐢𝐚𝐥 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫𝐬 𝐚𝐧𝐝 𝐯𝐚𝐥𝐮𝐞𝐬 𝐚𝐫𝐞 𝐰𝐞 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐜𝐡𝐢𝐥𝐝𝐫𝐞𝐧 𝐫𝐞𝐡𝐞𝐚𝐫𝐬𝐞?

That is where kids’ content becomes powerful.

Not just in what children watch, wear or collect, but in what they learn to feel, recognise and carry forward.

💭 𝑾𝒉𝒂𝒕 𝒅𝒐 𝒚𝒐𝒖 𝒕𝒉𝒊𝒏𝒌 𝒇𝒐𝒐𝒕𝒃𝒂𝒍𝒍-𝒍𝒆𝒅 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒔𝒉𝒐𝒖𝒍𝒅 𝒕𝒆𝒂𝒄𝒉 𝒕𝒉𝒆 𝒏𝒆𝒙𝒕 𝒈𝒆𝒏𝒆𝒓𝒂𝒕𝒊𝒐𝒏?

01/07/2026

⚽ 𝐓𝐡𝐞 𝐖𝐨𝐫𝐥𝐝 𝐂𝐮𝐩 𝐢𝐬 𝐧𝐞𝐯𝐞𝐫 𝐣𝐮𝐬𝐭 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥.
For children, it becomes language, ritual and identity.

Playground chatter. Sticker albums. Bedroom walls. Kits. Cartoons. Collectables. Family rituals. Classroom debates. Heroes, villains, chants and heartbreak.

That is why football-led children’s content carries more responsibility than it is often given.

At Emerald Create, we saw this first-hand when creating illustrated 𝐌𝐨𝐨𝐧𝐜𝐡𝐞𝐬𝐭𝐞𝐫 𝐞𝐦𝐨𝐭𝐢𝐨𝐧 𝐚𝐬𝐬𝐞𝐭𝐬 for Manchester City’𝐬 𝐜𝐡𝐚𝐫𝐢𝐭𝐚𝐛𝐥𝐞 𝐚𝐫𝐦, 𝐂𝐢𝐭𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲.

The work was not just about making a mascot look expressive.

It was about giving young children a visual language for the feelings that come with the game.

Joy. Pride. Nerves. Frustration. Disappointment. Anger.

Football can teach teamwork, courage, belonging and resilience.

But it can also expose children to pressure, rivalry, exclusion, unfairness and the idea that winning is the only story worth telling.

So when the beautiful game becomes part of a child’s world, the question is not only:

𝐇𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐞𝐱𝐜𝐢𝐭𝐢𝐧𝐠?

It is:

𝐖𝐡𝐚𝐭 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐡𝐚𝐛𝐢𝐭𝐬, 𝐬𝐨𝐜𝐢𝐚𝐥 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫𝐬 𝐚𝐧𝐝 𝐯𝐚𝐥𝐮𝐞𝐬 𝐚𝐫𝐞 𝐰𝐞 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐜𝐡𝐢𝐥𝐝𝐫𝐞𝐧 𝐫𝐞𝐡𝐞𝐚𝐫𝐬𝐞?

That is where kids’ content becomes powerful.

Not just in what children watch, wear or collect, but in what they learn to feel, recognise and carry forward.

💭 𝑾𝒉𝒂𝒕 𝒅𝒐 𝒚𝒐𝒖 𝒕𝒉𝒊𝒏𝒌 𝒇𝒐𝒐𝒕𝒃𝒂𝒍𝒍-𝒍𝒆𝒅 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒔𝒉𝒐𝒖𝒍𝒅 𝒕𝒆𝒂𝒄𝒉 𝒕𝒉𝒆 𝒏𝒆𝒙𝒕 𝒈𝒆𝒏𝒆𝒓𝒂𝒕𝒊𝒐𝒏?

06/06/2026

A little licensing joy from BLE ’25, as we look ahead to BLE 2026.

There is something brilliant about seeing characters step out of the screen and into real life.

For children, that moment is not about brand strategy, consumer products or category growth. It is about recognition, delight and memory. A familiar world suddenly close enough to stand beside.

That is the magic Emerald Create cares about.

As we look ahead to Brand Licensing Europe 2026, and to Emerald Create turning 10 on 18th July 2026, we are feeling especially grateful for the kids and family IP space, and for the story-worlds that continue to shape childhood with colour and care.

We’ll be at ExCeL London from 6–8 October, looking forward to seeing familiar faces, discovering new worlds and celebrating the next chapter of Emerald Create.

18/05/2026

If you could nibble your way through a story like the caterpillar in The Very Hungry Caterpillar, what would you eat first?
🍓 Strawberries
🍎 Apples
🧁 Cupcake
Tell us your pick in the comments or share your own delicious idea!

29/04/2026

We build worlds children step into, not just consume.

20/04/2026

💚 𝐒𝐭𝐞𝐩 𝐈𝐧𝐭𝐨 𝐘𝐨𝐮𝐫 𝐒𝐭𝐨𝐫𝐲 𝐖𝐨𝐫𝐥𝐝 — 4️⃣ 𝐖𝐞𝐞𝐤𝐬 𝐭𝐨 𝐋𝐢𝐜𝐞𝐧𝐬𝐢𝐧𝐠 𝐄𝐱𝐩𝐨

At Emerald Create, we don’t just craft brands. We bring worlds to life, worlds children can see, hear, smell, taste, and touch. Worlds that linger in imagination long after the story ends. That is the magic of √𝐄𝐂⁺∞ 𝐄𝐮𝐫𝐞𝐤𝐚𝐒𝐞𝐧𝐬𝐞𝐬™.

With only 4️⃣ weeks until the Licensing Expo, there is no time for a full style guide. That is why we created 𝐁𝐫𝐚𝐧𝐝 𝐋𝐚𝐮𝐧𝐜𝐡𝐩𝐚𝐝, a fast, sensory-rich foundation that lets creators arrive ready to 𝐩𝐥𝐚𝐲, 𝐩𝐢𝐭𝐜𝐡, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐧𝐞𝐜𝐭.

✨ A brand identity that captures your channel’s 𝐞𝐧𝐞𝐫𝐠𝐲, 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠, and 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲
✨ Core visual language for 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬, 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠, and 𝐫𝐞𝐭𝐚𝐢𝐥
✨ A mini style guide with 𝐥𝐢𝐜𝐞𝐧𝐬𝐢𝐧𝐠-𝐫𝐞𝐚𝐝𝐲 𝐛𝐚𝐬𝐢𝐜𝐬 to guide partner conversations
✨ The ability to seamlessly 𝐞𝐱𝐩𝐚𝐧𝐝 𝐢𝐧𝐭𝐨 𝐚 𝐟𝐮𝐥𝐥 𝐬𝐭𝐲𝐥𝐞 𝐠𝐮𝐢𝐝𝐞 afterward

𝐁𝐫𝐚𝐧𝐝 𝐋𝐚𝐮𝐧𝐜𝐡𝐩𝐚𝐝 ensures your world is cohesive, confident, and unmistakably yours without losing the sensory magic that makes it unforgettable.

📩 With just 4️⃣ weeks to go, let’s make your story world Expo-ready: [email protected]

💡https://lnkd.in/dVk923c

15/04/2026

Seeing brands explore spaces like Coachella to connect with families feels like part of a much bigger shift.

Storytelling is no longer confined to screen or page. It is becoming something people step into, something they feel, share and carry with them afterwards.

For children’s and family IP, that shift matters. The worlds that stay with children are not just recognisable, they are felt. Through atmosphere, music, colour and energy, and through the emotional imprint they leave behind. Even when children are not directly at the centre of a moment like this, families still absorb story through experience.

Brand worlds are moving in this direction. Not just seen, but lived. At Emerald Create, we think about this deeply through √EC⁺∞ EurekaSenses™.

Curious how others are seeing this shift.

Interesting read below:

Parents are bringing their kids to music festivals, which is an opportunity for brands like Barbie and MGA Entertainment to get in front of a wider audience.

07/04/2026

𝐍𝐞𝐭𝐟𝐥𝐢𝐱 𝐃𝐞𝐛𝐮𝐭𝐬 𝐍𝐞𝐰 𝐏𝐥𝐚𝐲𝐠𝐫𝐨𝐮𝐧𝐝 𝐆𝐚𝐦𝐢𝐧𝐠 𝐀𝐩𝐩 𝐟𝐨𝐫 𝐊𝐢𝐝𝐬

Netflix has just launched a kids’ app called 𝐏𝐥𝐚𝐲𝐠𝐫𝐨𝐮𝐧𝐝, which blends games with familiar characters from Sesame Street, Dr. Seuss, and Peppa Pig. Playground lets kids aged 8 and under enjoy a variety of age-appropriate mini‑games.

In “𝐏𝐥𝐚𝐲𝐭𝐢𝐦𝐞 𝐖𝐢𝐭𝐡 𝐏𝐞𝐩𝐩𝐚 𝐏𝐢𝐠”, children can care for pets, drive the bus, or make smoothies with friends. Other activities include memory and connect-the-dots games with Sesame Street characters, creative jungle play with Dr. Seuss’s Horton, colourful sticker scenes and puzzles with StoryBots, and simple races or shape games inspired by Dr. Seuss stories.

Instead of passive viewing, kids can 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭 𝐰𝐢𝐭𝐡 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐩𝐥𝐚𝐲, helping spark curiosity, problem-solving, and imaginative play. Playground offers a fresh way for kids to explore, create, and learn within the worlds they love, making storytelling more interactive and fun than ever.

Netflix Kids' lineup is expanding with new and returning preschool series and a new games app, Netflix Playground.