
10/08/2025
There’s been a shift in how men approach fashion. It was all about function for a long time: get what works, wear it until it breaks, and move on. But now more men are starting to think deeper. Not just about how clothes or accessories look, but:
What they mean?
Where do they come from?
Who made them?
And what happens when we’re done with them?
The fashion industry has a serious impact on people, the planet, and the way we consume. Every jacket, every pair of trainers, and every men’s Cuban bracelet on your wrist comes from somewhere. Understanding that is the first step toward making choices that actually reflect the values many of us claim to hold.
What Happens When Clothes Stop Being Worn?
It’s easy to assume old clothes go somewhere.’ But most of the time, that somewhere is a landfill. Every year, the world throws away around 92 million tonnes of textile waste. In the UK, over 300,000 tonnes of clothing are sent to landfills annually, including things people barely wear.
Even when you donate clothes, there’s no guarantee they’ll be reused. Many are shipped overseas, especially to African or Asian countries, where they flood local markets and undercut local production.
It’s Not Just About Clothes
When people think about ethical fashion, they picture shirts and jeans. But the same questions apply to the things that finish your look—watches, shoes, jewellery. A good accessory can say a lot about you. But where it comes from says even more.
Quality matters, not just for looks but also for ethics. A well-made bracelet will stay with you for years. It won’t tarnish after two wears or fall apart when wet, and you won’t need to replace it every season. That’s the kind of fashion that respects both the wearer and the world it comes from.
Rethinking How Men Shop
This isn’t about guilt. It’s about awareness. Most men don’t want to contribute to something that hurts people or the planet; they just haven’t had all the facts. The industry doesn’t make it easy to see what goes on behind the scenes.
But that’s changing. More brands are being held accountable, more consumers are asking questions, and more men are starting to choose better.
Here’s what that can look like in practice:
1. Buy fewer, better pieces
You don’t need a wardrobe full of cheap clothes. You need pieces that feel right, fit well, and last. That includes basics, statement pieces, and the accessories that tie it together.
A high-quality men’s Cuban bracelet or a well-tailored jacket won’t just elevate your style; they’ll outlast trends.
2. Check the label
Where was it made? What is it made from? Does the brand tell you how workers are treated? If they’re vague about it, there’s usually a reason. Look for transparency. If a company is doing the right thing, they’ll show you.
3. Don’t fall for greenwashing
Many brands use words like ‘green,’ ‘eco,’ or ‘ethical’ without backing them up. This is called greenwashing. Focus on the details. Real sustainable fashion discusses wages, water use, materials, and certifications.
4. Shop secondhand when you can
Vintage isn’t just a trend. It’s a good way to find quality pieces with history. Whether it’s a wool coat or a solid silver bracelet, secondhand gives you options without fuelling new production.
5. Keep it moving
Wear your clothes. Don’t save your ‘nice’ things for special occasions. Good fashion is meant to be lived in, not hidden away. If you love something, wear it. Repair it if it breaks.
The Role of Responsibility
There’s no perfect answer. We all have different budgets, needs, and access to information. But we do have choices. And those choices mean something.
The truth is, the fashion industry isn’t just about aesthetics. It’s about systems; the system that makes it easier to buy a £10 hoodie than to trace how it was made, the system that hides the real cost behind shiny campaigns and limited-time offers.
But if you care about quality, real quality, you already have the mindset to make more ethical decisions. Quality demands effort. It respects the maker. It respects your time. And it respects the people who live with the consequences of the industry’s waste and shortcuts.
Let’s Not Just Talk About Sustainability; Let’s Walk It.
So, whether you’re picking out a new coat, a pair of boots, or a new bracelet, ask yourself: where did it come from, and where is it going? Is it something you’ll wear once and forget, or something that becomes part of your look, your life, your values?
Because style isn’t just about how you look, it’s about what you stand for. And in today’s world, there’s no room for looking good at someone else’s expense. Not anymore.
There's been a shift in how men approach fashion. It was all about function for a long time: get what works, wear it until it breaks, and move on. But now