Protect Our Plates Briefed

Protect Our Plates Briefed Get the latest news, analysis and facts with expert commentary. Stay informed!

19/09/2026

Domino's Just Got Caught... Everyone Knew Something Was Wrong
Domino's UK is facing a quiet rebellion, and in this investigation we break down exactly why so many loyal customers are finally walking away. From large pizzas sailing past £25 and delivery fees dropped in at the very last click, to the "permanent sale" pricing trick, the hidden mark-up on sides, and the growing exodus to supermarket ranges like Aldi's Carlos, we reveal the nine things you must know before you order again.

17/09/2026

65% of UK coffee ISN'T what the label says. Major brands caught cutting quality while RAISING prices 40%. We expose the shrinkflation scam (200g → 190g same jar), café chains selling supermarket coffee made by mass producers, and why your morning coffee tastes different now. Plus: Coffee pods creating 500-YEAR waste crisis (29,000/min to landfill). 4 actually GOOD options in UK supermarkets 2026. Stop wasting money on corporate betrayal. Protect your plate.

16/09/2026

We put 30 M&S own-brand products head-to-head against the household names they quietly outsell on taste, ingredients, and price — from Tomato Ketchup beating Heinz to Our Best Ever Lasagne beating the restaurant version. A consumer breakdown of exactly where the "premium" name isn't buying you anything extra, and where the own-brand swap is a genuine no-brainer.

14/09/2026

DON’T Buy These 14 UK FIZZY DRINK Brands (Only 4 Are ACTUALLY Good!)
We went through the fizzy drinks aisle of Britain's major supermarkets and read the labels properly — the current ones, not the ones these brands built their reputations on. What we found was a category quietly rebuilt around sweeteners after the sugar tax, with prices that didn't come down and bottles that often got smaller. Plus the things nobody mentions at all: what a cola does to your kidneys, why the sugar-free version still wrecks your teeth, and what our own food regulator said about the stuff lining these cans right before it decided not to act just yet. Fourteen to think twice about, eight that genuinely stand up, and a way to make your own for pennies.

13/09/2026

STOP Buying These 10 UK CRISPS BRANDS (Only 4 Are ACTUALLY Real Crisps!)
We investigated the biggest crisp brands sitting on UK supermarket shelves right now, read the current ingredient lists, and dug into the latest recalls, reformulations and packaging tricks to find out what you're really paying for. From shrinking bags and softened seasonings to potato quietly swapped for cheaper fillers.

12/09/2026

8 SPAGHETTI Brands to AVOID and 4 That Are Actually Safe!
We tested our way through the UK spaghetti aisle so you don't have to, and what we found might change the way you shop forever. From rock-bottom budget bags to so-called premium ranges, we reveal which supermarket spaghetti brands are quietly cheating you with slick, fast-dried, sauce-repelling strands pressed through slippery teflon industrial dies — and why that glossy golden shine you've been trained to trust is often the biggest warning sign of all.

11/09/2026

DON'T Shop At ICELAND Again Until You WATCH THIS
Iceland UK has quietly become one of Britain's most divisive supermarkets, and this report breaks down the fifteen things every shopper should know before their next trip, from the multi-buy pricing that penalises anyone shopping alone, to the in-store tracking tech most customers have no idea exists, right through to the genuinely admirable moves the company doesn't get enough credit for. Whether you're a loyal weekly regular or you've sworn off the place over rising prices, this one's worth watching before you decide where you stand.

09/09/2026

We drained, weighed and read the small print on Britain's most popular tinned fish so you don't have to — and what we found should make every shopper think twice. In this consumer report we count down the 13 tins we reckon you should leave on the shelf, from padded chunks and hidden seed oils to shrinking sardines, "premium" names that don't deliver, and sustainability records campaigners still question.

08/09/2026

We went through the peer-reviewed studies, the published food safety alerts and the ingredient lists on the backs of the packets to find out what's really going on in the British freezer aisle. In this report we cover the ten frozen foods that beat their fresh equivalents on nutrition, cost and waste, including the one every shopper gets wrong and the one almost nobody in this country has picked up.

07/09/2026

23 Healthy COOKING OILS They Don't Want You To Find (Here's Why!)
Remember the dripping bowl? For generations, British families cooked with lard, beef dripping and goose fat — then, sometime around the 1970s, we were told it was all wrong and handed plastic tubs of spread and cheap seed oils instead. We cover the fake "liquid gold" olive oil scandal, the artificial flavouring hidden in supermarket ghee, the anti-foaming agents in everyday frying oils, and the one simple rule that means you'll never be fooled in the oil aisle again

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