09/01/2026
Some stories don’t need a full stop...
When Sparkly Light Productions was commissioned to create a promotional film for Pages of the Sea, the brief was clear: tell the story with dignity, clarity, and respect.
What wasn’t written in the brief, but became one of the most important creative decisions, was how to end the film.
As the final sand portrait was revealed on Folkestone beach and the tide began to edge closer, we chose not to explain what the audience was seeing. No voiceover or musical cue.
Because the artwork itself was the message.
Curated by Danny Boyle and commissioned by The Royal British Legion and 1914–18 NOW, Pages of the Sea was designed to be ephemeral. The portraits were meant to disappear, just as lives were lost. Adding more at that moment would have taken something away.
In cultural storytelling, restraint is a skill. Knowing when to stop editing, when to trust the audience, and when silence will carry more meaning than words.
That final quiet shot was storytelling with confidence.