ETO

02/06/2026

Svakom reaches a new milestone in Norway!🥳

Sam Neo 2 Pro and Vick Neo 2 are now included in Norway’s assistive device scheme for sexual health support via NAV, allowing eligible products to be prescribed and provided to help with recovery, such as pelvic floor strengthening and being intimate again.

We’re glad to see growing recognition of how important intimacy and sexual wellbeing are within healthcare🙌🏻

Head to our website to read the full story.

15/05/2026

The ETO team is heading to EroSpain 2026 this weekend in Barcelona (17–19 May), with Managing Director Jason Dante, Magazine Editor Jo Hart, News Editor Nicky Cossins and Features Editor Paul Smith all attending the show.

“ETO is proud to be attending EroSpain as an official media partner,” says Jason. “For us, it’s a valuable opportunity to meet the people shaping the market, support our commercial partners, discover new products and stories, and help connect exhibitors with ETO’s trade readership.”

To arrange a meeting at EroSpain, please contact [email protected].

23/04/2026

Back home after an incredible week at API Shanghai 🇨🇳✨

We’re proud to share that ETO has received the Partner Media Award 2026, recognising our contribution to the event.

“I’m genuinely honoured to receive this recognition award from API,” said Jason Dante, CEO of ETO. “Supporting the show has been a real pleasure, and to have that support recognised in this way means a lot to me personally.”

To explore how we can collaborate, please get in touch🤝

10/04/2026

Fresh off the press and live now: ETO Magazine issue 219.

This time round we’re heading to Barcelona with Isaac Fargas for the inside track on Erospain 2026, stopping by Rouge Group Ltd to talk growth, and casting an eye east to the new Eden Japan Adult Expo in Tokyo.

Add in a smart piece by Maria Prendeville on why short form social content is missing the mark for adult brands, plus Mystery Shopper: Madrid, and you’ve got an issue well worth opening.

Read the digital edition here: https://www.erotictradeonly.com/eto-magazine/april-2026-edition-issue-219/

02/04/2026

We’re pleased to welcome Nicky Cossins as ETO’s new News Editor.

Nicky is now the key contact for trade news, PR and company updates, handling daily online news for the ETO website as well as the news pages in the magazine.

If you have a product launch, company update, new hire, partnership, award, event, retail development or market insight to share, please send it to [email protected] and add that address to your PR distribution lists.

ETO has been connecting the trade for 23 years as Europe’s longest established adult trade title.

05/02/2026

Latest issue of ETO Magazine is out now, and this one is properly stacked.

We dive into how toy tech is colliding with camming and content culture, look at what customers are actually asking for right now including menopause focused shopping, and bring you sharp retail intel from across the globe. You have big interviews including Susan Colvin (CalExotics) and Elaine Hunter (John Thomas Toys), Readers Lives with Lucy Robinson, plus a fresh voice in Shop Talk with Jasmin Martin. Add Spotlight on Colombia’s HELTI S.A.S, a non silicone steel toys round up, Mystery Shopper in Vilnius, show previews for Intimi Expo, API Shanghai, and LALExpo, and the Top 10 best sellers. If you want ideas you can use, not just industry noise, this is your read.

https://www.erotictradeonly.com/eto-magazine/february-2026-edition-issue-218/

07/01/2026

Free subscription to ETO Magazine. Independent trade intel for the pleasure products industry.

Subscribe here:

Don’t miss out on two decades of industry expertise delivered to your doorstep with ETO Magazine subscription!

27/11/2025

LELO is now available at Bianca Clinic in Ginza, Tokyo 🗼

We are proud to announce that LELO products are now available at Bianca Clinic, a leader in advanced aesthetic medicine located in the heart of Tokyo, Ginza district.

LELO's philosophy of wellness and self-discovery harmonizes perfectly with Bianca Clinic's commitment to pursuing high-quality beauty and health.

We are honored to offer LELO products within such a professional and esteemed environment.

📍 Visit us at: Bianca Clinic, Ginza
https://www.by-bianca.com/?mode=grp&gid=3136926

01/10/2025

Latest edition of ETO is out now!

No one wants to wish away the rest of the year, but if you don’t plan in advance, you can’t make the most of upcoming retail opportunities!

In this issue we’ve been looking at and , discussing everything from pumpkin spice l**e to butt plug stocking fillers. Imogen has also loved talking to store-owners about visual merchandising around these late-in-the-year festivals.(basically, don’t cobweb the whole shop).

Features editor Paul Smith has been hard at work discovering the stories behind some of the industry’s specialist brands, profiling and The Handy, while I’ve been chatting to a couple of other key names: female-focused sexual wellness company Bijoux Indiscrets, and electrostim pioneer E-Stim Systems.

And our social media columnist Maria Prendeville has taken it back to the old school, discussing why email marketing is still a hugely important way of creating personalised connections with customers.

Finally, EroFame is taking place in Amsterdam at the beginning of October. ETO publisher Jason Dante and editior Imogen Lees will be there – if you’re attending the expo, they'd love to say hello.

https://www.erotictradeonly.com/eto-magazine/september-2025-edition-issue-216/

15/09/2025

Lovecherry’s 2025 advent calendar is now available, featuring 24 gifts.

Lovecherry’s 2025 advent calendar is now available, featuring 24 gifts.