ETO

11/08/2025

Celebrating the Best of the Best

Our Top 10 Best Sellers from the latest ETO 215 are here, a huge thank you to the outstanding brands featured for bringing innovation, quality, and excitement to the pleasure products industry.

Your creativity and dedication are what keep this trade thriving, and we are proud to showcase you in ETO.

Congratulations to all our chart-toppers, you’ve earned it.

Let’s make some noise and share the love.

Conceptions E-Stim Systems FUN FACTORY INTT Cosméticos Lelo Lovehoney One-Dc ORION Wholesale Pipedream Products Tenga Global

08/08/2025

The latest issue of ETO is here! Inside, we dive into the buzz of EroSpain, spotlight Howl, a bold new queer-founded l**e and education brand, and explore the vital role of bricks-and-mortar stores with insights from retailers and distributors.

Packed with innovation, inspiration and industry voices, this edition is a must-read for anyone in the pleasure products trade.

Read the May 2025 edition of the ETO Magazine, with features including Spotlight: Satisfyer, Man alive! and Intimi Expo 2025

01/08/2025

Following a blog post by a security researcher earlier this week highlighting how Lovense users’ private email addresses could potentially be exposed, these vulnerabilities have now been fixed by Lovense. However, it is not yet known how many email addresses may have been compromised.

Following a blog post by a security researcher earlier this week highlighting how Lovense users’ private email addresses could potentially be exposed, these

31/07/2025

It’s National Or**sm Day – as if we needed an excuse to celebrate pleasure!

We’re shouting YES to better or***ms, louder or***ms, more or***ms, and we dedicated a whole feature to the big O in ETO Issue 214.

Flip to page 66 to see how brands are turning up the volume, breaking the stigma, and helping the nation come into its own...

Read the May 2025 edition of the ETO Magazine, with features including Spotlight: Satisfyer, Man alive! and Intimi Expo 2025

30/07/2025

John Lewis to stock LELO collection

In a major partnership deal for UK retail, LELO has announced an official launch with John Lewis, developing the choice and range of s*xual wellness products available for customers of the John Lewis website.

In a major partnership deal for UK retail, LELO has announced an official launch with John Lewis, developing the choice and range of s*xual wellness products

25/07/2025

Harry Styles’s brand Pleasing has moved into the pleasure products space. The beauty venture, launched by the singer and actor in 2021, now includes Pleasing Yourself, which currently has two products in its range: the Pleasing Double-Sided Vi****or and the Pleasing L**e.

Harry Styles’s brand Pleasing has moved into the pleasure products space. The beauty venture, launched by the singer and actor in 2021, now includes Pleasing

24/07/2025

Age Verification Laws Are Coming, But At What Cost?

On 25th July, the UK will enforce new online age verification laws for adult content, but Reddit jumped early, blocking NSFW content from 14th July and requiring users to scan their passport or submit facial recognition just to view adult material.

The backlash has already begun.

With my conspiracy hat on (though I’m usually just early, not wrong), I can't help but ask:
Is this really about protecting children, or controlling adults?

The days of simple credit card age checks are gone. Now, you're being asked to tie your biometric data and personal ID to your private s*xual habits. Who really wants their face linked to their P0rnhub search history?

Beyond privacy, this could have broader societal consequences:

✅ Countries with legalised s*x work often report fewer s*xual assaults
❌ Countries with tight s*xual censorship (like India) report more
🤯 People need healthy outlets, not more digital gatekeepers judging what’s "appropriate"

This isn’t just a p**n issue, it’s about freedom, privacy, mental health, and the right to unwind without surveillance.

Retailers, take note: I predict an upsurge in old-school DVD sales and "offline" content consumption. A strange full-circle moment for the adult retail industry.

As the leading source of adult industry trade news in Europe, ETO Magazine will be closely following the real-world impact of these restrictions, not just on content platforms, but on the entire pleasure products and adult lifestyle ecosystem. The wider media may wake up to the fallout later, but we’ll be covering it as it unfolds. If you want to understand what’s really happening behind the headlines, keep your eye on ETO.

This is a bigger story than most realise.

What do you think?

Are we protecting kids or infantilising adults?

12/06/2025

Summer is heating up — and so is the next issue of ETO!

Want to get your brand in front of 20,000+ industry insiders?

Contact Stefanie Kershak for a tailored proposal: [email protected]

25/05/2025

EroSpain, Barcelona day one.

The sun is shining and 24° but the show is too hot for social, come and see what’s beyond the doors.

21/05/2025

ETO can reveal today that EroSpain has announced a strategic international alliance with Triple A Marketing, the group behind Satisfyer and Fun Factory. A spokesperson for the B2B trade fair (taking place this weekend in Barcelona) told us: “This five-year commitment marks a turning point for the event and the industry at large.”

ETO can reveal today that EroSpain has announced a strategic international alliance with Triple A Marketing, the group behind Satisfyer and Fun Factory. A

01/05/2025

B**M Enthusiast (Business Development & Sales Manager) Wanted!

At ETO Magazine, we don’t just keep things fun, we push boundaries, and we’re looking for a Business Development & Sales Manager who’s ready to do the same! With over two decades of being Europe's longest-established and (possibly) most respected magazine in the pleasure products industry, we're not just an industry leader; we shape it. Now, we need someone to help us elevate ETO even further!

https://www.erotictradeonly.com/job/eto-magazine-full-time-bdsm-enthusiast-business-development-sales-manager-wanted/

09/04/2025

Lovehoney has teamed up with high-protein cereal brand Surreal to launch what it describes as the “first ever adult cereal with a free s*x toy”.

Harking back to the days when breakfast cereals often came with a free toy in the box, Surreal x Lovehoney’s Dild-O’s come with a sample of the brand’s Silver Magic Bullet battery-operated vibe.

Lovehoney has teamed up with high-protein cereal brand Surreal to launch what it describes as the “first ever adult cereal with a free s*x toy”.