As experts in brand protection, we specialise in social media.
On offer are a variety of consultancy, moderation, customer service options for agencies, brands and charities - focussing on authentic engagement and keeping organisations safe.
31/12/2025
Happy New Year from StrawberrySocial! 🎆
To our wonderful clients, colleagues, friends, and partners, may 2026 bring you happiness, prosperity, and good health. Cheers to a fantastic year ahead!
[ID: New Year's greeting card from Strawberry Social. In the middle of the image is a cartoon illustration of a young woman with blue hair sitting on the floor, engrossed in her smartphone. Behind her is a large speech bubble with the year "2026" written in bold, black letters. The background is a teal colour with a dotted pattern. Below the woman, the text reads "Happy New Year from Strawberry Social", along with the StrawberrySocial logo.]
24/12/2025
Wishing you a Merry Christmas from StrawberrySocial! 🎄
To our valued clients, colleagues, friends, and partners, may your break be filled with joy and merriment. We look forward to working with you in the New Year!
[ID: Christmas card from Strawberry Social featuring a red background, with faded dotty detail, and a white text box. The text reads, "Merry Christmas from Strawberry Social". The Strawberry Social logo sits above the text box. Below the text are 6 of our cartoon-inspired team, standing behind our StrawberrySocial cartoon Superwoman wearing a Santa hat.]
17/12/2025
Online communities have become indispensable to brand and charity success, a truth reinforced during lockdown when they served as a crucial source of comfort and connection.
Now that the world has returned to 'normal', we are often asked: Are there any strategies for building a vibrant and healthy online community? And the answer is, YES!
Below, we share 3 well-tested industry tips to supercharge your online community engagement, known as the Three C’s:
1️⃣ Create compelling CONTENT
Craft clear announcements your audience will love (get inspired by the National Deaf Children's Society app announcement!), and share heartwarming stories that connect with your mission.
2️⃣ Make CONNECTION a priority
Be there for your supporters, just like the NSPCC who encourage participation in their posts. Respond to comments, answer questions, and build genuine connections.
3️⃣ COLLABORATION is key
Advocate for your community within your organisation. Ensure their voices are heard by the departments that can make a difference!
P.S. What are your best community-building tips for charities? Share them below! 👇
[ID: The graphic features a red background with a bold black text box with READ OUR BLOG. There is a white box in the centre that contains the text "3 ways to supercharge social media community engagement for charities" written in black. In the bottom right, a woman with red glasses and a surprised expression is holding a laptop. The StrawberrySocial logo is featured in the bottom left corner.]
10/12/2025
10 Years of Building Rewarding Relationships 🙏
StrawberrySocial's mission has always been clear: to empower brands and charities with the tools to protect, moderate, and engage their online communities 24/7.
Reflecting on a decade of dedication, our CEO, Rebecca Fitzgerald, shares: "As a company, our biggest achievement has been working with organisations such as NHS England, NSPCC, Blue Cross UK, Sue Ryder and Samaritans. The work they do is hard, often traumatic and incredibly important. The fact that we have built such amazing working relationships with our clients is hugely rewarding.”
[ID: Red background with faded dotty detail. A white quote box, in the shape of a speech bubble, is in the centre with text in black. The quote is by our CEO, Rebecca Fitzgerald and reads: "As a company, our biggest achievement has been working with organisations such as NHS England, NSPCC, Blue Cross, Sue Ryder and Samaritans. The work they do is hard, often traumatic and incredibly important. The fact that we have built such amazing working relationships with our clients is hugely rewarding." The StrawberrySocial logo is at the bottom left of the graphic]
03/12/2025
You’ve done your due diligence and picked the right influencer, but do you both know what is required from a legal and compliance standpoint? Here's where we can help!
In the UK, brands are spending nearly £1 billion on influencer marketing. At the same time, complaints about undisclosed influencer ads have nearly doubled, reminding us that transparency isn’t just ethical - it’s expected.
This FREE guide is designed to help you:
- Understand the rules around influencer marketing.
- Apply them in practice.
- Check your partners are staying compliant and ethical.
[ID: Teal background with a large white rectangle with a thick black border in the centre, which contains the text "INFLUENCERS COMPLIANCE GUIDE" written in black, bold font. On top of the text box, there is a black box which reads: NEW RESOURCE ALERT! written in white. In the bottom right corner, there is an illustration of a girl wearing an orange t-shirt looking like she is taking a selfie, whilst making a peace sign with her right hand. The Strawberry Social logo is featured in the bottom left corner.]
26/11/2025
Don't just take our word for it... Our wonderful clients have shared their love for our moderation packages! 🎄
We proudly provide 24/7 social media moderation and online community management for leading organisations, including NSPCC, Just Eat, and Blue Cross UK.
Our exclusive six-week festive contract is available now, and we are ready to fully support your team this season by offering:
• Campaign Momentum: Amplify the excitement of your winter campaigns.
• Brand Safety: Keep your brand safe and communities engaged over the Christmas period.
• Wraparound Support: Full support including moderation, campaign planning, content production, and reporting.
• Flexibility: Explore tailored options, including short-term (campaign length) contracts.
• Multilingual Expertise: Run successful campaigns in different languages.
• 24/7 Coverage: Maintain rapid response times during peak holiday activity.
[ID: Reel with a teal background and three coloured baubles hung in the top corner. In the first and last scenes, one of our signature characters, a cartoon woman holding open her laptop and looking intrigued, is in the bottom left-hand corner. There is an opening message, then three testimonials.
Opening message: DON’T JUST TAKE OUR WORD FOR IT...Here’s why your organisation should sign up for our Christmas Moderation Cover package...
Testimonial 1: The StrawberrySocial team are hard-working, approachable and passionate about the subject matter, which really comes across in their community engagement not only to us but our followers as well. I wouldn’t hesitate in recommending them as a moderation agency. - Caroline Dolan, Social Media & Communications Officer, Blue Cross.
Testimonial 2: Having more people in place genuinely helps to lighten the load across the team; it lessens the need for us to constantly monitor outside the normal business hours. I really feel as if it’s helped the welfare of my team. - Lizzie Carse, Social Media Manager, NSPCC.
Testimonial 3: A fantastic agency. StrawberrySocial deliver above and beyond expectations. They are Social Media and Crisis Management specialists. They have a very personal touch and really care about supporting their clients. I would definitely recommend them to anyone looking for Social Media Moderation support. - Preena Kamle, Social Media Customer Service Manager, Just Eat.]
19/11/2025
Ready to supercharge your charity's Christmas fundraising? 🎅
We’ve put together 8 UNMISSABLE social media content ideas to inspire your charity in the run-up to Christmas.
From festive Advent calendars to impactful Christmas appeals, we're confident you can create a great campaign in no time!
[ID: Slide 1, Teal background with a white box displaying the title: 8 Festive social media content Ideas for charities, in capital letters. There is a Christmas bauble graphic in the top right corner on top of a faded dotty detail.
Slide 2: Teal and white background with 2 content ideas: 1. Get ready for GivingTuesday. GivingTuesday launches the festive fundraising season on 3rd December. 2. Seasonal impact stories. Share heartwarming stories of individuals or communities your charity has helped.
Slide 3: Teal and white background with 2 content ideas: 3. Design a digital advent calendar. Each day leading up to Christmas, reveal a different aspect of your charity’s work. 4. Donor spotlights. Share your supporters’ stories and motivations for giving.
Slide 4: Teal and white background with 2 content ideas: 5. Festive fundraising campaigns. Engage your audience by explaining how their contributions can make a difference. 6. Celebrate community. Highlight and tag local volunteers, influencers, advocates and charity partners.
Slide 5: Teal and white background with 2 content ideas: 7. Share DIY fundraising ideas. Share DIY fundraising ideas that supporters can do at home. 8. Holiday-themed content. Create a content series with holiday themes. Share nostalgic posts about your charity and the impact of giving.]
12/11/2025
It's and we are proud to be one of 16,000 accredited Living Wage UK Employers committed to paying the real Living Wage! 🎉
It’s never been more important to recognise the hard work of our amazing team, and how our organisation values our people enough to pay them a decent wage, especially as the cost of living continues to rise.
Rebecca Fitzgerald, CEO and Founder of StrawberrySocial, highlights: "Being an accredited Living Wage employer is important to us. Our business ethos is firmly based on being able to support flexible working for some of the most experienced people in the online safety and moderation industry. Many have businesses of their own too and family responsibilities and so need to be able to work flexibly with a company that not only respects them but also pays them a decent remuneration.”
Our continued commitment to our teams means we are thrilled to announce that everyone working for StrawberrySocial will continue to receive the real Living Wage.
[ID: Red background with faded dotty detail. A white quote box, in the shape of a speech bubble, is in the centre with text in black. The quote is by our CEO, Rebecca Fitzgerald and reads: "Being an accredited Living Wage employer is important to us. Our business ethos is firmly based on being able to support flexible working for some of the most experienced people in the online safety and moderation industry. Many have businesses of their own too and family responsibilities and so need to be able to work flexibly with a company that not only respects them but also pays them a decent remuneration.” In the bottom right corner of the speech bubble is a circular logo containing "LIVING WAGE EMPLOYER" in blue, with yellow and red circles surrounding it. The StrawberrySocial logo is at the bottom right of the graphic.]
05/11/2025
'It’s ok to get upset'
We are reminded this National Stress Awareness Day that social media managers working in the charity sector have feelings too.
Big ones. Huge, in fact.
But caring and empathy can take their toll. When online negativity is being hurled at the charities we support, mental health can be compromised and motivation tested.
Our client blogger Joe Freeman, social and digital media lead for NHS England within NHS Digital, knows this all too well.
Thanks to Joe, we can learn from his experience of how his mental health was affected during the COVID-19 pandemic and the insights he and his team gained to improve their mindset and well-being in the future.
[ID: Teal background with faded dotty detail. A white quote box, in the shape of a speech bubble, is in the centre with text in black. The text reads: SOCIAL MEDIA MANAGERS HAVE FEELINGS TOO...There is a cartoon illustration of a young woman wearing a red t-shirt, with her hair in a bun, holding onto her glasses and pouting, to the left of the design. The StrawberrySocial logo is in the bottom right.]
29/10/2025
Has your organisation planned how your social media channels will be covered over the festive period yet? If not, you're in safe hands!
As December fast approaches, it's crucial to keep your online presence consistent and engaging. Our tailored packages ensure your communities stay connected while you and your team enjoy a well-deserved rest 🎄
StrawberrySocial provides 24/7 social media moderation and online community management to leading organisations like Samaritans, RNIB and Blue Cross UK, and we are ready to help your organisation too.
[ID: A teal background with three illustrated Christmas baubles hanging in the top left corner. To the right is a cartoon illustration of a surprised woman. She has red hair styled in an updo, is wearing red-rimmed glasses, blue hoop earrings, and a white t-shirt. She is holding a bright yellow laptop open in her right hand and has her left hand near her face, expressing surprise. Next to her, the text reads "FESTIVE SEASON ALERT!" prominently in black writing, followed by the phrase below "CHRISTMAS MODERATION COVER" written in white. The Strawberry Social logo is featured in the bottom left corner.]
22/10/2025
The school holidays can bring extra concerns about children's online safety, especially within community and gaming groups 🖲️
In our blog, we deep dive into the 4 Cs - Content, Contact, Conduct, and Commerce - of online safety. We break down the current risks children face on the internet, providing insights and tailored recommendations for organisations working with young people.
You'll discover how to:
- IDENTIFY the key online risks children face.
- BUILD trusted online spaces with effective protection.
- IMPLEMENT immediate actions for a safer digital world.
P.S. Want to learn more on this topic? The Internet Watch Foundation (IWF) have launched their ‘Think before you share’ campaign: raising awareness about the non-consensual onward sharing of nudes amongst young people and encouraging parents, carers and educators to start crucial conversations. Follow them for more insights 🍆
[ID: The graphic features a yellow background with a white box in the centre that asks, "What are the 4 Cs of online safety?" To the left of the box is a cartoon image of a young girl dressed as a superhero wearing a red eye mask and a red cape. She is wearing a blue t-shirt and is raising her arms to flex her pretend muscles. The graphic on her t-shirt reads "Keeping kids safe online". To the left of the graphic is the StrawberrySocial logo in black.]
15/10/2025
"Your humanity is your superpower. Your passion, your empathy can't be outsourced to tech. It's why you do what you do."
In the midst of metrics and trends, StrawberrySocial's Rebecca Fitzgerald reinforces how your humanity is your greatest asset.
As charity social media professionals, you bring compassion and understanding to every interaction. You remind us that behind every screen is a person, a story, a need. Keep using your superpower to make a real difference.
And if your charity needs a helping hand, StrawberrySocial is here to support you 🍓
[Video description: Graphic reads, "Your humanity is your superpower. Your passion, your empathy can't be outsourced to tech. It's why you do what you do."]
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Your outsourced, flexible & experienced reputation management team, specialising in customer support, online risk workflows, strategy, engagement and moderation.
As experts in brand protection, we specialise in the social media arena. On offer are a variety of consultancy, moderation and online support services for agencies, brands and charities - focussing on authentic engagement and keeping organisations safe. We provide the resources and expertise to help you monitor, moderate and engage your audiences 24/7/365. We also have some cracking expertise in social strategy and training.
Our team have been in the industry for quite a while (from back in the days before Facebook, yes there was such a time) … but we also have some very bright young things keeping us ‘on our toes’. We use well-established processes to smoothly run escalation set-up, moderation and engagement teams. Ours is a personalised and tailored solution.
AGENCIES - services for Digital, Advertising + PR help support client service and social teams by assessing and mitigating risk, protecting brands and providing peace of mind through consultancy and round-the-clock moderation and engagement. White-label available.
BRANDS - supporting their busy in-house staff – providing campaign risk assessment, moderation and community management assistance across all social media platforms. Our remote teams work closely with clients to provide flexible cover when it is most needed.
CHARITIES - highly experienced in the specific needs of forums, closed communities and social channels; moderating, sign-posting help, risk assessment and guidance, setting up and managing crisis escalation and protecting the community. We take the time to understand the needs of each community and work throughout the night and/or weekend.
STRATEGY + ANALYSIS - our social strategists provide help with online audits, influencer research, risk assessment and strategic planning.
