StrawberrySocial

05/10/2026

Calling all Social Media Managers! 📢

At StrawberrySocial, online safety is a top priority. That's why we've compiled the ultimate resource packed with 30 actionable tips to help your marketing team stay safe and compliant online.

This week, we're diving into Tip 9: Follow through on policies

Our expert explains:
"Set policies around the removal of content and/or community members, and follow through on these. Always provide transparent explanations for the actions you’ve taken to maintain community trust. But honour user confidentiality. "

Here's why this step is so important:

➡️ Consistent enforcement of community guidelines builds trust and fairness within your online space. By following through on policies and providing transparent explanations, you demonstrate your commitment to maintaining a safe and positive environment for everyone.

Ready for all 30 tips? Access the full guide here: https://www.strawberrysocial.com/blog/30-online-safety-tips-for-community-managers/

[ID: Red background with large clouds around the borders. There is a speech box in the middle of the page that shares Online Safety Tip 9: Follow through on policies. Set policies around the removal of content and/or community members, and follow through on these. Always provide transparent explanations for the actions you’ve taken to maintain community trust. But honour user confidentiality.]

01/10/2026

"Don’t wait to get support. We’ve all been burnt in the past, but Strawberry have been consistently reliable and brilliant at what they do. They can help with capacity, and seamlessly transition into your business as a true extension of your team." - Ben Fox, Social Media Director, Blackbridge Communications

When an agency loses a team member, there’s no pause button for client work. That's where we step in! 🍓

In our latest case study, we share how we supported a partner agency that needed critical coverage for two major clients while they recruited for a permanent hire.

We acted as a seamless white-label extension of their team, with our specialists covering:
• Content creation and paid social management
• Channel management and employee advocacy
• Client relations

By stepping in quickly, we helped them maintain their high standards and protect vital client relationships while they focused on their long-term team growth.

Read the full case study here: https://www.strawberrysocial.com/case-studies/specialist-social-media-support-for-blackbridge-communications-agency/

P.S. Is your organisation facing a capacity gap? Don't wait until you're burnt out to get support. Whether it's a sudden departure or a seasonal peak, we provide the expert hands you need to keep your momentum.

[ID: Yellow background with faded dotty detail. A white quote box, in the shape of a speech bubble, is in the centre with text in black. The quote is by Ben Fox, Social Media Director at Blackbridge Communications and reads: "Don’t wait to get support. We’ve all been burnt in the past, but Strawberry have been consistently reliable and brilliant at what they do. They can help with capacity, and seamlessly transition into your business as a true extension of your team." The StrawberrySocial logo is at the bottom left of the graphic.]

30/09/2026

The September edition of our Social Media & Online Safety Newsletter is live, and as always, it’s packed with updates, platform shifts, and practical insights for social media managers! 🗞️

One of our main stories this month dives into the battle for DIGITAL TRUST.

Drawing from our Q2 briefing, here's a reminder of the 5 major trends shaping the AI-driven internet - and what teams need to be thinking about:

1. Social Search Becomes AI-Sourced Discovery

2. AI Labelling and Moderation Become Brand-Safety Issues

3. Creator Workflows Move Inside Platform Ecosystems

4. Trusted Sources Become More Valuable Than Popular Sources

5. Social Proof Is Being Rewritten

Don't miss out! Sign up to our newsletter today: https://www.strawberrysocial.com/newsletter/

[Carousel Description: Teal background with a title box in the middle of the page containing the text: State of Play: The Battle for Trust in an AI Internet. In the lower right corner of the image, there is a cartoon illustration of a woman with bright blue hair wearing VR goggles, looking up with an amazed expression and her hands raised. The StrawberrySocial logo is in the bottom left corner. The carousel explains 5 trends: Trend 1: Social Search Becomes AI-Sourced Discovery, Trend 2: AI Labelling and Moderation Become Brand-Safety Issues, Trend 3: Creator Workflows Move Inside Platform Ecosystems, Trend 4: Trusted Sources Become More Valuable Than Popular Sources, Trend 5: Social Proof Is Being Rewritten.]

28/09/2026

Calling all Social Media Managers! 📢

At StrawberrySocial, online safety is a top priority. That's why we've compiled the ultimate resource packed with 30 actionable tips to help your marketing team stay safe and compliant online.

This week, we're diving into Tip 8: Set community guidelines

Our expert highlights:
"Create a set of rules for community members and enforce them consistently. Be clear on what help you can provide and at what point you’ll signpost them to support elsewhere."

Here's why this step is so important:

➡️ Clear community guidelines set expectations, promote respect, and guide members toward the right support, fostering a safe and thriving space for everyone.

Ready for all 30 tips? Access the full guide here: https://www.strawberrysocial.com/blog/30-online-safety-tips-for-community-managers/

[ID: Mustard yellow background with large clouds around the borders. There is a speech box in the middle of the page that shares Online Safety Tip 8: Set community guidelines. Create a set of rules for community members and enforce them consistently. Be clear on what help you can provide and at what point you’ll signpost them to support elsewhere.]

24/09/2026

5 Content Moderation Myths Debunked!

Content Moderators are the unsung heroes of the digital world, ensuring safe and respectful spaces for communities to thrive. However, their roles are often misunderstood. Let's debunk some of the most common myths:

Myth 1: Moderation is a mindless job.
Reality: It requires critical thinking to navigate "grey areas" of context, intent, and cultural nuance.

Myth 2: Anyone can do it.
Reality: Effective moderation requires a deep understanding of slang, cultural references, and subtle language differences.

Myth 3: Moderation is just a stepping stone.
Reality: For many, this is a fulfilling, long-term career path and a vital profession.

Myth 4: All Moderators do is 'play' on social media.
Reality: Moderators meticulously monitor for inquiries, complaints, and potential threats to protect your brand.

Myth 5: Moderation doesn't pay.
Reality: Talent deserves fair pay. We pride ourselves on being a Living Wage UK employer to invest in our experienced and effective team.

Read the full blog here: https://www.strawberrysocial.com/blog/5-myths-about-content-moderation-moderators-debunked-2/

[ID: Teal background Reel with a title box displaying, "5 Content Moderation Myths". The 5 points are listed below: 1. Moderation is a mindless job. 2. Anyone can do it. 3. Moderation is just a stepping stone. 4. All Moderators do is 'play' on social media. 5. Moderation doesn't pay. On the second slide, a banner with "WRONG" is splashed across the 5 points.]

24/09/2026

We’re proud to support the very first !

As a founding member involved in the development of the Online Responsibility Network, joining this campaign feels like a natural extension of the work StrawberrySocial has been doing for years across social media, community management, moderation, brand protection, and online risk.

We work closely with brands, charities, and agencies on the practical realities of keeping online spaces safe, so we’re proud to join fellow businesses, regulators, and experts who share this commitment.

By uniting industry experience, the ORN is set to strengthen good practice, develop useful guidance, and make digital spaces safer for everyone.

🔊 Share your support and find out more: https://www.onlineresponsibilitynetwork.com/online-responsibility-day

Join us on 24th September for Online Responsibility Day, the inaugural awareness day focused on creating safer, more respectful online communities.

23/09/2026

When a social media crisis hits, the pressure usually centres on one question: what should we say?

The first statement matters. But it is only one part of the response.

From our experience supporting brands with moderation, community management, and online risk, we understand the real challenge. The biggest problems often unfold at the time of the initial statement: unanswered questions, spreading misinformation, escalating comments, and social media teams left without clear direction.

In our latest blog, we outline the 6 essential steps every organisation must take to navigate a social media crisis effectively:

1. Get Ahead
2. Respond
3. Show Concern
4. Update
5. Add Credibility
6. Recovery

Start planning here: https://www.strawberrysocial.com/blog/social-media-crisis-response/

P.S. Need practical support with risk and crisis preparedness?
StrawberrySocial helps organisations strengthen their monitoring, moderation, escalation, and community management—including 24/7 coverage for when an issue can’t wait until morning. Let's talk! 🍓

[Carousel Description: Red background with a title box in the middle of the page containing the text: The 6-Step Social Media Crisis Plan ((Save this before you actually need it!). In the bottom left corner, our cartoon superwoman with short, reddish-orange hair wears a superhero-inspired t-shirt with the StrawberrySocial logo. The woman stands with her hands on her hips. The StrawberrySocial logo is in the bottom left corner. The carousel explains 6 tips: Tip 1: Get Ahead, Tip 2: Respond, Tip 3: Show concern, Tip 4: Update, Tip 5: Add Credibility, Tip 6: Recovery. Read more on our blog! Link in post.]

21/09/2026

Calling all Social Media Managers! 📢

At StrawberrySocial, online safety is a top priority. That's why we've compiled the ultimate resource packed with 30 actionable tips to help your marketing team stay safe and compliant online.

This week, we're diving into Tip 7: Seek help from professionals

Our expert explains:
If you need help to spot signs of grooming, scamming or violence there are professional moderation agencies with online safety expertise, like StrawberrySocial, who can provide assistance.

The key takeaway:
By seeking help from experts, you gain experienced eyes to identify potential threats and ensure the well-being of your community members.

🍓Our experts are ready to train your team with the skills to keep your community safe. Find out how our tailored training packages can benefit your organisation.

Get in touch to learn more ➡️ https://www.strawberrysocial.com/contact-us/

[ID: Teal background with large clouds around the borders. There is a speech box in the middle of the page that shares Online Safety Tip 7: Seek help from professionals. If you need help to spot signs of grooming, scamming or violence, for example, there are professional moderation agencies with online safety expertise who can provide assistance.]

17/09/2026

"StrawberrySocial's services have been highly valuable in helping us with our influencer due diligence and social media moderation. Their work was delivered quickly, thoroughly and with care and tact, and I couldn't recommend them enough." Huge thanks to Nish O'Connor, Founder at Pave Creators, for those kind words!

With the UK influencer advertising market now worth over $1.5bn, the stakes for brands and charities have never been higher. Influencers are a primary discovery channel, but that growth brings increased scrutiny on compliance and safety.

If your organisation is planning to work with influencers, we highly recommend using our FREE Influencers Compliance Guide to get started. Or, let our specialist team manage the process for you (just like we did for Pave Creators) with our Influencer Vetting Service. We’ll dive into the safety checks so you can focus on the big ideas - ensuring every partnership is secure, compliant, and high-impact.

Grab your guide or book a call with us: https://www.strawberrysocial.com/blog/influencer-marketing-under-scrutiny/

[ID: Red background with faded dotty detail. A white quote box, in the shape of a speech bubble, is in the centre with text in black. The quote is by Nish O'Connor, Founder at Pave Creators and reads: "StrawberrySocial's services have been highly valuable in helping us with our influencer due diligence and social media moderation. Their work was delivered quickly, thoroughly and with care and tact, and I couldn't recommend them enough." The StrawberrySocial logo is at the bottom left of the graphic]

16/09/2026

Modern moderation goes far beyond filtering out spam. Organisations now face increasing pressure to manage complex online harms, misinformation, reputational threats, platform policy changes and fast-moving conversations.

That’s where we step in.

At StrawberrySocial, we act as a seamless extension of your team, delivering human-led moderation support designed to maintain healthier online spaces and protect your community, audience, and brand reputation.

Why leading brands choose our Moderation & Brand Safety Service:

• 24/7 global coverage across social platforms and time zones.

• 20+ languages supported by our international team.

• Trusted by global brands, agencies and charities.

• Certified online safety expertise alongside operational moderation.

• Flexible support designed around your workflows, escalation processes and audience needs.

• Human judgement at the heart of every decision.

Learn more or get in touch with our team: https://www.strawberrysocial.com/moderation-and-brand-safety

[ID: Mustard yellow background with a white box in the centre that reads: Protect your brand and online communities with our human-led Moderation & Brand Safety service. Above the box, a black banner displays "KEY SERVICE ALERT!" in white capital letters. In the bottom right, an illustration shows a female moderator with brown hair in a bun, wearing glasses and a headset, actively monitoring social media feeds and flagged content across two screens. The StrawberrySocial logo is in the bottom left corner.]