StrawberrySocial

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StrawberrySocial

As experts in brand protection, we specialise in social media.

On offer are a variety of consultancy, moderation, customer service options for agencies, brands and charities - focussing on authentic engagement and keeping organisations safe.

01/10/2025

Spark conversations. Ignite fundraising. 🔥

These days, community engagement isn’t an optional add-on—it’s the WHOLE POINT. For charities, a thriving online community is essential for driving donations and maximising impact.

That's why at StrawberrySocial, we provide specialist charity community management support.

We ensure a positive and active community 24/7, helping you:
✅ Reach and engage more donors
✅ Take the pressure off your in-house team
✅ Keep your online community safe

But don't just take our word for it. Just ask the Dementia UK online community about the online support they receive: "We just wanted to say how amazing the social media team are! It’s been a massive boost having your messages, comments and emails of support. Keep up the good work."

Our team of experts are passionate about helping charities like yours build strong, engaged communities. With a proven track record supporting organisations like Dementia UK, RNIB and RSA, we're excited to learn more about your charity's specific needs and how we can help.

Find out more 👉 https://www.strawberrysocial.com/charity-support/community-management/

[ID: A yellow background with puffy white clouds around the border of the Reel, with a white text box outlined in black in the middle. Inside the box, a quote from a Dementia UK community member reads: "We just wanted to say how amazing the social media team are! It’s been a massive boost having your messages, comments and emails of support. Keep up the good work." The StrawberrySocial logo is in the bottom left corner.]

24/09/2025

"We’ve had someone tell us that seeing RNIB repeatedly stand up for the cause on social media meant they were delighted to sign up for a regular donation when a face-to-face fundraiser knocked on their door"

These days, community engagement isn’t an optional add-on—it’s the WHOLE POINT. That's why a growing number of our clients are investing in specialist charity community management to boost fundraising and impact.

Here's how we can help your charity:
✅ Reach and engage more donors
✅ Take the pressure off your in-house team
✅ Keep your online community safe

But don't just take our word for it. By working closely with RNIB we've helped them achieve significant growth across their social media platforms, specifically, +169% overall audience growth, +308% LinkedIn engagement, and +90% Instagram engagement.

With a proven track record supporting organisations like Dementia UK, RNIB and RSA, we're excited to learn more about your charity's specific needs and how we can help.

Find out more 👉 https://www.strawberrysocial.com/charity-support/community-management/

[ID: A blue background with puffy white clouds around the border of the Reel, with a white text box outlined in black in the middle. Inside the box, a quote from the Head of Social Media at RNIB, reads: "We’ve had someone tell us that seeing RNIB repeatedly stand up for the cause on social media meant they were delighted to sign up for a regular donation when a face-to-face fundraiser knocked on their door." The StrawberrySocial logo is in the bottom left corner.]

17/09/2025

Spark conversations. Ignite fundraising. 🔥

These days, community engagement isn’t an optional add-on — it’s the whole point. For charities, a thriving online community is essential for driving donations and maximising impact.

That's why at StrawberrySocial, we provide specialist charity community management support.

We ensure a positive and active community 24/7, helping you:
✅ Reach and engage more donors
✅ Take the pressure off your in-house team
✅ Keep your online community safe

But don't just take our word for it. Just ask Blue Cross UK one of the dedicated charities we support: "The high level of engagement has made our audience feel enthusiastic and empowered to share updates on their pets with us and the rest of our community. It’s these organic conversations that make the most difference.”

Our team of experts are passionate about helping charities like yours build strong, engaged communities.

With a proven track record supporting organisations like RNIB and RSA, we're excited to learn more about your specific needs and how we can help.

Find out more > https://www.strawberrysocial.com/charity-support/community-management/

[ID: A red background with puffy white clouds around the border of the Reel, with a white text box outlined in black in the middle. Inside the box, a quote from the Blue Cross Social Media Team reads: "The high level of engagement has made our audience feel enthusiastic and empowered to share updates on their pets with us and the rest of our community. It’s these organic conversations that make the most difference." The StrawberrySocial logo is in the bottom left corner.]

10/09/2025

Have you checked out our NEW AI AND MODERATION HUB yet?

Curated by our team of content moderation experts, the AI and Moderation Hub brings together the latest news, platform updates, policy shifts (including the ), and practical resources, all in one place.

Whether you're a charity marketer working with AI and navigating risk, or a brand social media manager keeping online communities safe and engaged, this hub is here to help you make informed decisions and confidently manage your digital spaces.

Inside you'll find:

> AI and Content Moderation News that you need to know

> Online Safety Act Updates from Ofcom and Internet Matters

> Our tried and tested Online Safety Resources and Downloads

Dive in today 👉 https://www.strawberrysocial.com/hub/

[ID: The image shows two hands holding a smartphone set against a red background with faded dots. The phone's screen shows the StrawberrySocial AI and Moderation Hub webpage scrolling. In the upper right corner, the StrawberrySocial logo is visible.]

03/09/2025

"Charity forums require a different type of moderation to other forums and communities. A subtler touch, an understanding of mental health and how it can affect people’s behaviour. Each community is different, each user important"

Striking the right balance in online charity communities can be a challenge. It's important to foster connection and support, whilst maintaining a safe and respectful environment.

Here are FIVE practical tips to help you navigate this delicate balance and prioritise wellbeing in your online community:

1️⃣ LEAD BY EXAMPLE
As a community manager, set clear rules and guidelines for new members to agree to. This not only establishes the tone of the group but also reflects your organisation's values.

2️⃣ ENCOURAGE POSITIVE INTERACTIONS
Connect with your members and nurture relationships by sharing interesting stories and creating a space where everyone feels heard and valued. Authenticity is key to building trust.

3️⃣ CELEBRATE ACHIEVEMENTS
Acknowledge and praise members who share their achievements with the community. A simple “That’s amazing!” or “I’m so happy for you!” goes a long way.

4️⃣ OFFER SUPPORT AND UNDERSTANDING
Even if you're not having a good day, smile and stay upbeat on live feeds. It’s important to “smile from the wrists down” says our community manager Jo!

5️⃣ ASK QUESTIONS TO ENCOURAGE HEALTHY CONVERSATIONS
Set discussion points to keep the community talking and bring people together, especially those who may feel isolated and need human connection.

What other tips do you have? Share them in the comments! 👇

[ID: Mustard yellow background with faded dotty detail. On top there is a white quote box with text in black, from StrawberrySocial CEO, Rebecca Fitzgerald: "Charity forums require a different type of moderation to other forums and communities. A subtler touch, an understanding of mental health and how it can affect people’s behaviour. Each community is different, each user important." The StrawberrySocial logo is at the bottom of the graphic]

27/08/2025

Charities, are you ready for Bluesky? Discover your guide to growing a vibrant online community 🫂

One of the fastest-growing online spaces that charities are turning to is Bluesky, a town square-style microblogging platform. With a focus on strong moderation, user privacy, and organic reach, this makes it a promising new channel with exciting potential for charity campaigning.

In this blog, we provide a roadmap to help your charity thrive on Bluesky including how to:

• Optimise your profile to attract supporters and build brand awareness.
• Find relevant communities using Starter Packs, a unique Bluesky feature.
• Customise your feed to ensure you see the content that matters most.

Even if you are not ready to start posting, we strongly recommend securing your handle NOW.

Don't miss out! Get your free guide to thriving on Bluesky ➡️ https://www.strawberrysocial.com/blog/how-to-get-started-on-bluesky-a-guide-for-charities/

P.S. StrawberrySocial can help you navigate online safety and moderation on Bluesky. Contact us today! ➡️ https://www.strawberrysocial.com/contact-us/

[ID: A teal background with black writing to the left that says "A helpful guide to Bluesky for charities." Above the writing, the phrase "ON THE BLOG" is written in a smaller font. In the lower right corner of the image, there is a pop art-style illustration of a woman with bright blue hair and yellow sunglasses. She is looking up towards the sky and protecting her eyes from the sun with her right hand. The StrawberrySocial logo is in the bottom left corner.]

20/08/2025

Want to forge a deeper connection online with supporters for your charity? Follow these three tips to humanise your online voice:

1️⃣ Personalised Sign-Offs: Add names for that extra touch of warmth.
2️⃣ Empathic Listening Training: Deepen connections by truly understanding your supporters.
3️⃣ Customised Greetings: Empower your team to make greetings uniquely theirs.

Don't forget to share the knowledge with fellow charity marketers!

P.S. Dive into the full guide by checking out our blog for '5 Steps to Humanising Your Brand Online' 👉 https://www.strawberrysocial.com/blog/5-steps-to-humanising-your-brand-online/

[ID: Each slide has a mustard yellow background with a white text box on each page and light white dots surrounding it. The StrawberrySocial logo is at the bottom left.
Slide 1: 3 ways to connect with your charity’s supporters online... (so they know you’re not a bot!)
Slide 2: Add names to sign-offs. Try gender neutral options like Alex, Chris or Jamie, or ^ and their initials.
Slide 3: Train for empathic listening. Your team should know how to read between the lines and match emotional tone.
Slide 4: Give your team permission to customise their greetings. Hi, Hey and Hello all have a different feel, switch it up as appropriate!
Slide 5: Feeling inspired? Dive into our blog, ‘5 Steps to Humanising your Brand Online’ for more tips and guidance! There is an arrow pointing to VISIT OUR WEBSITE.]

13/08/2025

Charities, build a thriving online community with our proven tips!

Building a successful online community requires more than just providing a platform. It's about building genuine connections between members and creating a sense of belonging.

Here are some key strategies to ensure connection is at the heart of your online community:

👉 Be a familiar face. Regularly pop into your community to chat with members. Show you're a real person who cares – engage in conversations and respond to comments with honesty and authenticity to build true connections.

👉 Personalised responses are key. Pre-written answers are a good start, but ditch the robotic replies and inject some personality to show it's you, not a script.

👉 Turn up the fun with platform tools! Explore interactive features such as polls, quizzes, and challenges to get everyone talking and learn valuable insights about your amazing community.

👉 Content by the community, for the community! Celebrate and get involved with user-generated content – like the NSPCC post that sparked participation (read more in our blog below).

Want to learn more? Grab our strategies to supercharge your online community ↗️ https://www.strawberrysocial.com/blog/3-ways-to-supercharge-social-media-community-engagement

[ID: The graphic features a mustard yellow background with a white title box in the centre that reads, How to prioritise connection in your online community. There are 4 responses listed below the title, in black boxes: 1. Be a familiar face. 2. Personalise your responses. 3. Explore platform tools. 4. Celebrate UGC (User Generated Content). The StrawberrySocial logo is in the bottom left corner]

06/08/2025

Is your charity's social media strategy spread too thin?

With the rise of new platforms and concerns about online safety, it’s no longer practical to ‘be everywhere’.

For charities, where budgets are often tight and teams are small, trying to cover multiple platforms can lead to mediocre engagement and missed opportunities. That's why it's time to reassess and focus on the right platforms - those that align with your values and your audience - for more impact.

So, how do you go about choosing the right social media platforms for your charity?

This blog dives into the importance of value-aligned platforms, prioritising online safety, and exploring hidden gems like Bluesky and Discord.

Don't miss out! Read more ➡️https://www.strawberrysocial.com/how-to-choose-the-right-social-media-channels-for-your-charity/

P.S. Feeling overwhelmed by constant social media changes and online safety worries? We can help! Get in touch to discuss your specific needs.

[ID: The image features a mustard yellow background with a black title in the centre that says "How to choose the right social media channels for your charity". Above the box, the phrase "ON THE BLOG" is written. In the lower right corner of the image, there is a cartoon illustration of a woman holding a magnifying glass over one eye. She has red hair, and is wearing a blue dress. Various social media platform icons and symbols are hovering above his head. The StrawberrySocial logo is in the bottom left corner.]

30/07/2025

Honouring Women Driving Positive Change Online!

This spring, we're celebrating the incredible women we're privileged to collaborate with every day. They're working hard to make the online world a better place for ALL women and girls, representing organisations like Blue Cross UK, Media Trust, SuperAwesome, Dementia UK, Theirworld and Directory of Social Change.

Join us over the next few weeks, as we share their wisdom and passion for creating a more inclusive and equitable digital space.

➡️ Meet Holly Tuke, Acting Social Media Manager, RNIB

Holly is driven by immense gratitude to support blind and partially sighted communities daily, giving voice to a community she's proud to be part of. Knowing her team's accessible social media breaks down barriers is a key motivator, aligning with her passion for a more accessible world.

Holly's favourite piece of advice?

"Disabled women and girls are not the problem, the inaccessible society we live in is the problem. For them not to feel like a burden when asking for something to be made accessible, because accessibility should be the norm."

👉 Inspired by Holly? Follow RNIB for more information on making your content accessible.

P.S. Learn more about the incredible women driving positive change online in our blog: https://www.strawberrysocial.com/blog/women-driving-positive-change-online/

[ID: Teal background with large clouds around the borders. There is a quote box in the middle of the page with a photo of Holly to the right. Holly stood on a path with her hands in her pockets wearing a light blue denim jacket, black top, floral patterned trousers and glasses. The sea and cliffs are in the distance, and greenery is on the path. The quote reads, "Disabled women and girls are not the problem, the inaccessible society we live in is the problem. For them not to feel like a burden when asking for something to be made accessible, because accessibility should be the norm."]

23/07/2025

Social media managers, it's time to make your online content truly inclusive.

Don't let accessibility be an afterthought by elevating your reach and impact with these FOUR crucial tips:

• ALT Text: Use descriptive ALT text when sharing images on social media. This allows visually impaired users to understand the content within the image. Follow RNIB for tools and resources to get you started!

• CamelCase Hashtags: By capitalising the first letter of each word, you make your hashtags , which increases their visibility and engagement.

• Limit Emojis: Emojis can be a great way to add personality to your posts. However, to ensure maximum accessibility, limit the use of emojis and place them at the beginning or end of a sentence. This helps screen readers correctly interpret the content.

• High Contrast Colours: When designing your visuals, remember to use high-contrast colours for your text. This ensures that the text STANDS OUT and is easily readable by everyone, regardless of visual abilities. Check contrast with this useful tool: https://contrast-checker.com/

Do you have any more tips to share? Let us know in the comments 👇

[Image Description: Teal coloured background with a white title box that reads '4 ways to make your social content more accessible'. Four points are listed underneath in white writing, each with a black border: Use image ALT text, use CamelCase hashtags, limit emojis in copy, avoid low contrast colours. The StrawberrySocial logo is the bottom left corner]

16/07/2025

Honouring Women Driving Positive Change Online!

We're celebrating the incredible women we're privileged to collaborate with every day. They're working hard to make the online world a better place for ALL women and girls, representing organisations like Blue Cross UK, Media Trust, SuperAwesome, Dementia UK, Theirworld and Directory of Social Change.

Join us over the next few weeks, as we share their wisdom and passion for creating a more inclusive and equitable digital space.

➡️ Meet Laura Mason, Social Media Manager, Dementia UK

Laura loves the fulfilling nature of charity work, especially her amazing colleagues. Hearing directly from those the charity supports through social media is incredibly rewarding.

Laura's favourite piece of advice?

"One of my favourite pieces of advice is to always write down all your small and big wins. I keep a folder on Outlook aptly named ‘nice emails’. Whenever I am complimented on my work by a colleague or manager, I save it in this folder. If I’m having a bad day, or imposter syndrome is rearing its ugly head, I look in the folder and am reminded of all my achievements. This helps my self-confidence immensely and to recognise my worth to the organisation."

👉 Do you have a WINS folder? We'd love to hear if you keep your compliments 👇

[ID: Mustard background with large clouds around the borders. There is a quote box in the middle of the page with a photo of Laura to the right. Laura is outside with green trees behind her. She has long brown hair, is wearing a black, sleeveless dress, and is smiling with her mouth open. The quote reads, "One of my favourite pieces of advice is to always write down all your small and big wins. I keep a folder on Outlook aptly named ‘nice emails’. Whenever I am complimented on my work by a colleague or manager, I save it in this folder. If I’m having a bad day, or imposter syndrome is rearing its ugly head, I look in the folder and am reminded of all my achievements."]

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71-75 Shelton Street
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Website

http://www.strawberrysocial.com/

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Our Story

Your outsourced, flexible & experienced reputation management team, specialising in customer support, online risk workflows, strategy, engagement and moderation.

As experts in brand protection, we specialise in the social media arena. On offer are a variety of consultancy, moderation and online support services for agencies, brands and charities - focussing on authentic engagement and keeping organisations safe. We provide the resources and expertise to help you monitor, moderate and engage your audiences 24/7/365. We also have some cracking expertise in social strategy and training.

Our team have been in the industry for quite a while (from back in the days before Facebook, yes there was such a time) … but we also have some very bright young things keeping us ‘on our toes’. We use well-established processes to smoothly run escalation set-up, moderation and engagement teams. Ours is a personalised and tailored solution.

AGENCIES - services for Digital, Advertising + PR help support client service and social teams by assessing and mitigating risk, protecting brands and providing peace of mind through consultancy and round-the-clock moderation and engagement. White-label available.