Immediate Future

Immediate Future Straight talking social media specialists who have been posting, tweeting & snapping for over 17-years. We love agency life. Welcome to immediate future.

17/12/2025

What should marketers focus on when planning social media for 2026?
Read the details at https://buff.ly/GMw5Dfv

17/12/2025

Planning 2026 is not about guessing what might happen.

It is about listening to what already hurt.

For our final newsletter of the year, I pulled the Immediate Future blogs you read most in 2025 and layered them with fresh data from Marketing Week, Edelman, GWI, WARC and Sprout.
Four pains jumped out.
- Feeds and AI that feel feral.
- Trust that is hard to prove to a CFO.
- Funnels that break the moment a real buyer touches them.
- Content teams who are exhausted but still expected to post more.

The newsletter turns those into four planning moves for 2026, for both B2B and B2C, built around real journeys and realistic capacity.

Read more at https://buff.ly/GMw5Dfv

2026: when design gets clever *and* good-looking. AI’s the new intern, minimalism found a personality, and the future’s...
16/12/2025

2026: when design gets clever *and* good-looking.
AI’s the new intern, minimalism found a personality, and the future’s feeling friendly.
Have a gander at the full trends list 👀
https://buff.ly/1dkGtcR

Big news for Instagram creators! 📣Instagram is testing Early Access Reels, a new feature that lets you share Reels only ...
12/12/2025

Big news for Instagram creators! 📣
Instagram is testing Early Access Reels, a new feature that lets you share Reels only with your followers for a limited time.
This is a smart way to:
✅ Reward your followers
✅ Drive new followers
✅ Build hype for upcoming content
If you’re a creator, it’s worth experimenting with Early Access Reels to grow your audience and boost engagement!
Check here for more info https://buff.ly/BeGh6AL

12/12/2025

Social ad spend is heading towards the hundreds of billions. The brands winning are not the ones with the biggest wallets, they are the ones with one or two strong ideas, tight targeting and creative that actually makes people feel something
https://buff.ly/YwOiWBD

11/12/2025

Your best social channel is probably sitting in HR, not on your brand page



For Business







10/12/2025

Community isn’t a bolt-on any more. It’s how your social actually works.

Platforms are rewarding comments and conversations, not just views. Threads replies can lift engagement by over 40%. LinkedIn replies lift it by around 30%. TikTok, YouTube and LinkedIn are all betting on community features, while quietly punishing fake engagement.
At the same time, brands are trying to “build communities” on the back of content calendars and wishful thinking.

In this week’s newsletter I look at what communities really do well, where they already live around your brand, and three realistic shapes they can take in 2026. If you are planning next year’s social and CX, it is worth a read. https://buff.ly/ytmdwMV

Ready to sleigh your socials this ? From cosy vibes to full-on sparkle, we’ve packed our new blog with playful ideas to...
04/12/2025

Ready to sleigh your socials this ? From cosy vibes to full-on sparkle, we’ve packed our new blog with playful ideas to make your festive posts stand out. https://buff.ly/cMejBgu

04/12/2025

Trends are burning out in days. Reactive posts are pulling more engagement than the big glossy campaigns. But speed without quality is just more noise in the feed, so let’s talk about how to do fast and good at the same time.
https://buff.ly/p7hlD8A

02/12/2025

Paid is now the engine room for serious social.

Global ad spend on social is racing towards the hundreds of billions. LinkedIn clicks for B2B often start in the £8–12 range. That means every impression you buy has to work a lot harder than it used to.

The positive bit; well planned, well targeted campaigns still punch above their weight.

What we see working:
• Short videos that hook the viewer in the first second
• Emotion led creative rooted in real buyer psychology
• Targeting that mirrors your CRM, not a rough guess at interests
• AI used to test variations, with humans steering strategy

One excellent idea, pushed to the right audience, will always beat five forgettable ads blasted at everyone. https://buff.ly/YwOiWBD

Turn scrollers into heroes. New blog on using Reels to build human brand stories in seconds. https://buff.ly/RfeGc...
02/12/2025

Turn scrollers into heroes. New blog on using Reels to build human brand stories in seconds. https://buff.ly/RfeGcaB

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