
10/10/2025
New blog up. It’s a practical summary of The Marketing Society’s webinar with Ben Munroe (Cloudflare) and Sandeep Pal (FlexxCMO).
If you work in social, the takeaway is simple. Design for the whole buying group, not just the contact on your form. Build trust in public, then make it easy to act when intent shows up.
And plan for answer engines so your advice is visible even when people don’t click. I’ve included a table for hidden buyers and the metrics that matter to Finance.
Read here: https://bit.ly/472Qu6Z