Jungle Creations

28/11/2025

We put the phones down for a minute and celebrated at the end of year party with a few digital cameras instead. 💚

What a night. What a year. What a team.

26/11/2025

The Drum have named loveholidays’ holiday billboard their Ad of the Day. And although we’re biased, we’re not surprised. ☀️

The team transformed a Shoreditch billboard into a full 3D escape, filled with real sand, sun loungers, beach inflatables and artificial sunshine with hundy Joe Marler, delivering the ultimate on-holiday moment.

Our Jungle performance team lead by the Meta moment that pushed the stunt nationwide, reaching 7.1M people in 24 hours. A focused burst of reach and frequency that drove awareness at scale and ensured the campaign landed across the country, not just in East London.

Working with our long standing client loveholidays, alongside ARK Agency, has been a privilege, delivering a campaign that brings together ambition, smart craft and real impact. A huge shoutout to everyone involved for bringing this to life with speed and precision.

20/11/2025

Happy Wicked-Eve to all those who celebrate 🩷💚

If there is one thing we see every day, it is how fast a cultural moment can turn into a beauty moment. Being home to the UK’s fastest growing women’s lifestyle publisher, Four Nine, gives us a front row seat to how a spark of culture becomes a look and how creators turn that look into something people actually buy. Working with brands like Beauty Studio, B. by Superdrug and Clarins gives us the other half of the picture. We see how those moments land in the real world and how quickly inspiration becomes conversion.

Which is why the return of Wicked has the beauty world watching closely.
Cosmetics Business asked our Chief Publishing Officer, Siobhan McDade to explore what the next wave of Wicked beauty could look like. The first film gave us shimmer, creativity and play. This time the audience is older and wants something more meaningful. TikTok is now the fourth largest beauty retailer in the UK, with one product sold every second, and trends move through emotion as much as aesthetics.

Siobhan’s take is simple. The next chapter will be rooted in connection. People want to feel part of the story rather than copy the look. Beauty inspired by Wicked: For Good will come from ideas of transformation, friendship and belonging. The brands who win will be the ones who tap into that feeling and let creators bring it to life in a way that feels personal.

With the film landing tomorrow, the moment is already building. Depth will matter more than speed and the strongest campaigns will focus on the emotion that makes Wicked special. Beauty will belong to people who see it as a reflection of themselves, not just a product of the moment.

06/11/2025

Social storytelling can do so much more than entertain. It can educate, connect and celebrate.

For Black History Month, our Twisted team collaborated with Joké Bakare, chef of Chishuru and the first Black woman in the UK to receive a Michelin star, to tell her story through food.

Joké made akara, a Nigerian black eyed bean fritter steeped in history and memory. The dish has travelled across continents, carrying with it the story of heritage, resilience and identity.

The film ran across four Twisted channels, combining chef credibility, storytelling and food production to celebrate heritage in the way we know best: through food.

Because being publisher powered means using our platforms to tell stories that matter.

04/11/2025

Brands are fighting harder than ever for attention, but the ones who earn it are the ones who know their audience inside out.

This Halloween, our veggie food brand tapped into the rise of seasonal eating with a recipe built around one of autumn’s best ingredients, the Crown Prince pumpkin.

Across IG and TikTok, the numbers speak for themselves:
• 1M views
• 38K likes
• 51K saves
• 4K shares

Proof that when content hits that sweet spot between satisfying, flavour-packed and easy to recreate, people don’t just watch, they act.

That’s the power of being publisher powered. Want your product to be the face of our next recipe video? Get in touch. We don’t bite... 🎃

30/10/2025

30/10/2025

Big news from the Jungle 🌴

Siobhan McDade has been promoted to Chief Publishing Officer.

In this exciting next chapter, Siobhan will continue leading audience growth, monetisation and brand development across our publisher portfolio, including Twisted, VT and Four Nine, with a focus on commercial strategy and innovation across our media brands and original IP.

Under Siobhan’s leadership, our media business has seen revenues rise by 32% year on year, with record performance across our core brands and the introduction of new revenue streams and diversified commercial models.

Since joining Jungle in 2019 as Senior Brand Manager, and later serving as Managing Director, she has grown the media brands’ audience by more than 50% and led global collaborations with Disney, PepsiCo, Heineken and Kraft Heinz. Her work has earned industry recognition including Campaign’s Rising Star and Video Week’s Leadership in Video.

As our CEO Melissa Chapman (she/her) said:
“Siobhan has played a huge role in building Jungle Creations’ media division into one of the most engaged publisher networks in the UK. Her deep understanding of audience behaviour and her ability to blend creativity with commercial strategy make her the perfect person to lead our publishing future.”

A well-earned promotion for someone who has helped make Jungle’s publishing ecosystem what it is today. 🙌 💚

23/10/2025

NO ONE: WYD last night?
US: nothing much, you? xo

13/10/2025

When PROP culture becomes POP culture. 😍💍

Introducing Fastest Finger First, our new game show format filmed with Disney and the incredible Tron: Ares cast last week.

When Disney asked us to come up with something bespoke for the shoot, we knew it was the perfect chance to pilot an original Jungle concept that had been in development. Each cast member received their own custom buzzer, setting the tone for a game that brought the Tron cast’s energy to life (“Texas Buyers Club” IYKYK). 😅

The iconic Greta Lee loved her buzzer so much she took it onto The Graham Norton Show making an unexpected cameo next to Taylor Swift’s new hardware upgrade. 💍💍💍

Our original content has now been viewed more than 2.2 million times (and counting), with both Jared Leto and Gillian Anderson sharing clips on their own channels! And, when two Hollywood icons share your format, you know it has connected. 🎬

The key is creating content people want to share. Fastest Finger First started on VT and ended up sparking culture across TV and social, proving that when you make work people genuinely enjoy, it finds its way into the world all on its own.

06/10/2025

With the news that Meta is introducing an ad-free subscription tier across Facebook and Instagram, Performance Marketing World asked our Paid Social Lead, Fay Hully, what she thinks is on the horizon and how brands should respond.

Fay shared, “This will have a notable impact on the social landscape, especially for advertisers. Audience sizes will shrink, and while the ad-free tier might appeal to a subset of users, it raises bigger questions about data access and performance measurement.”

At Jungle, we’ve been preparing our clients for this kind of shift for some time, focusing on smaller but more intentional audiences and building long-term strategies that prioritise quality engagement over reach.

Change in social is inevitable. The smart move is staying ahead of it. 🏁

02/10/2025

We’re thrilled to announce the birth of our brand new video podcast with Tommee Tippee. 👶

Created to give parents the honest, unfiltered conversations that really matter.

A huge thank you to our wonderful client partners for the trust, collaboration and shared vision that made this possible, and to the incredible team at Jungle who brought it to life. 🍼

29/09/2025

Brands wiping their feeds to “start fresh”?
It’s a bold trend making waves across health and beauty right now.

So, when Cosmetics Business asked Jade Raad, our chief growth officer, for her take, she didn’t sugar-coat it: it’s a high-stakes gamble on collective amnesia.

For brands, the question is simple:
✨ Is it a power play that signals reinvention?
⚡ Or a gamble that erases years of story, social proof and hard work?

The answer? It’s complicated. Luckily, Jade’s got the inside scoop. Get her full insight in the bio.