09/09/2026
When Corporations Entered the Game | The Hidden Economy – Episode 3
When did the game stop being just a sport — and become a global business?
As corporations entered the world of sport, everything began to change. Sponsorships, broadcasting rights, advertising, branding, and commercial partnerships transformed stadiums into marketplaces and athletes into global brands.
When Corporations Entered the Game explores how business reshaped modern sport — and how the competition expanded far beyond the field.
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https://www.youtube.com/watch?v=v8QHPRS5q4g
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