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In Season Socials, Authorpe Manor, Louth (2026)

01/08/2026

August is a month of abundance

Harvest is in full swing, hedgerows are heavy with blackberries, gardens are overflowing, and the evenings begin to take on that soft golden glow. It’s a month that encourages us to savour the season while it’s here.

What’s in season

Blackberries, plums, apples, sweetcorn, tomatoes, runner beans, courgettes, beetroot, herbs, dahlias and sunflowers. A month for farm shops, preserving, baking and making the most of British produce.

In the countryside

Combines work late into the evening as harvest continues, village shows and summer fêtes fill the calendar, gardens are at their fullest, and the first subtle hints of autumn begin to appear in the changing light and cooler mornings.

Things to notice

Golden evenings, blackberry picking, overflowing flower gardens, long walks, picnics, local markets, fresh seasonal food and those moments that remind us to slow down before summer gently fades.

Content inspiration

Celebrate the beauty of harvest, showcase seasonal produce, embrace late summer colours, capture behind-the-scenes moments, highlight local events and tell stories that reflect what your audience is naturally experiencing this month.

At In Season, this is where inspiration begins.

The strongest brands don’t simply create content because it’s on the calendar. They pay attention to the season around them, creating content that reflects what their audience is already seeing, doing and experiencing.

Whether it’s celebrating British produce, embracing the colours of late summer, joining local conversations or simply capturing the feeling of August, the most memorable marketing always feels connected to the moment.

When your content moves with the seasons, it becomes more than just another post. It feels relevant, authentic and creates a genuine connection with the people you’re trying to reach.

Here’s to a month of golden evenings, harvest fields, blackberry picking and making the most of everything August has to offer 🌾🤍

21/07/2026

Summer nights in the middle of July in the Lincolnshire countryside…

Harvest is well underway and across the country. Working with the weather and not against it. Where every hour of daylight matters, working into the edge of night.

This is not a 9-5 job. When the conditions are right, you keep going. It’s dusty. It’s hot. It’s exhausting. But it’s also one of the most rewarding times of the year.

There’s something special about standing at the edge of a field in the middle of July, watching the golden light catch the dust behind the combine, hearing the steady hum of machinery across the countryside, and knowing that months of planning, drilling, monitoring, and caring for the crop have all led to this moment.

These photos might look peaceful, and in many ways they are. But behind every sunset is a team putting in incredibly long hours to make the most of the short harvest window. It’s a reminder that food doesn’t simply appear on supermarket shelves. It starts here, in fields like these, with people who are still working while the rest of the world slows down for the evening.

For me, these summer nights never get old. The smell of freshly cut wheat, the warm breeze, the dust hanging in the golden light, tractors travelling between fields, the dog tagging along, and that feeling that every day brings you one step closer to finishing another harvest.

This is British farming in the middle of July.

And honestly, I wouldn’t want to spend these evenings anywhere else

16/07/2026

A full-circle moment at In Season last week… 🤍

Let’s rewind to October 2025.

A very apprehensive founder was taking the leap into freelancing and building her own business. Around the same time, Poppy was growing hers too.

One of my very first client shoots was with POPPY | personal trainer & online coach, and it only felt right that we supported each other from the very beginning.

Whilst I helped Poppy build a bank of content that reflected her brand and supported her social media strategy, she was helping me build something just as important - my confidence, my fitness and my health.

As business owners, we spend so much time looking after everyone else that we often forget to look after ourselves. But I’ve learnt first-hand that investing in yourself isn’t a luxury - it’s part of building a sustainable business. A healthy founder creates a healthier business.

Fast forward to last week, and we were back behind the camera together.

This time, not because either of us was just starting out, but because both of our businesses have evolved.

That’s something I’m really passionate about at In Season. Your business grows, your brand develops, and your content should evolve alongside it.

It was such a privilege to capture this next chapter for Poppy.

Thank you for trusting me from one of my very first shoots, for pushing me to become stronger both inside and outside the gym, and for becoming so much more than a client but a friend🤍

08/07/2026

Some brands don’t need to force their way into a space. They simply belong there.

Country events are an essential part of the British rural calendar. They’ve always been about more than what’s happening in the arena. They’re about the people, the traditions, the craftsmanship, and the brands that become part of the experience year after year.

Spending the day at Badminton Horse Trials with LANX, alongside Brontë Clare Mitchell and sophie doh , felt like a natural fit. A British brand whose footwear is made for the miles walked between rings, trade stands, and picnic spots, without ever compromising on style.

I loved capturing how LANX sits within this world so effortlessly. Not as something new, but as a brand that feels right at home amongst British heritage, country style, and the rhythm of a British summer. There’s something special about photographing a product in the setting it was made for. When the landscape, the people, and the purpose align, the imagery feels effortless, and the story becomes far more meaningful.

Thank you, Brontë Clare Mitchell and sophie doh , for trusting me to capture this campaign for LANX with you. It was a pleasure to help tell this story 🤍

02/07/2026

Some of the best lessons in marketing don’t come from marketing at all.

They come from watching industries that have spent generations learning how to plan ahead, adapt to change and work with the seasons rather than against them.

Farming has always fascinated me for that reason.

A farmer can spend months planning a crop, but no amount of planning removes the need to respond. Weather changes. Conditions shift. Opportunities appear. The strongest outcomes come from having a clear direction while remaining flexible enough to adapt.

I believe social media works in very much the same way.

A strategy gives your business a foundation. It provides clarity, consistency and purpose. But it’s the ability to respond to seasonal moments, changing customer behaviour and conversations happening right now that keeps your brand relevant.

It’s never about choosing planning or reactive marketing.

The best marketing combines both.

That’s the philosophy behind everything we create at In Season Socials.

Strategy with intention. Creativity with purpose.

01/07/2026

La beauté se trouve dans les petits moments- beauty is found in the little moments…

This little collection from France became more than just holiday photos. It quietly turned into a personal project.

No client brief. No deadlines. No strategy. Just slowing down. Noticing the light, the colours, the textures, and capturing whatever caught my eye.

When your work revolves around creating for others, it’s easy to forget the importance of creating simply for yourself. With no expectations. No purpose beyond documenting the things that make you stop and look a little longer.

These moments reminded me why I picked up a camera in the first place. Not to chase perfection, but to preserve a feeling. A season. A place. The little moments that so often become the ones you remember most.

And perhaps that’s why I approach every client the way I do. Looking beyond what’s obvious, finding beauty in the details and creating work that feels considered, honest and true to the season it’s in.

30/06/2026

July marks the height of the British summer.

Harvest begins to gather pace, strawberries are at their sweetest, Wimbledon takes centre stage, racecourses come alive, farmers’ markets are overflowing with seasonal produce and long evenings encourage us to spend more time outdoors. It’s a month full of moments that naturally capture people’s attention.

At In Season, this is where inspiration starts.

The strongest brands don’t simply post because it’s Tuesday or because the content calendar says they should. They pay attention to what’s happening around them, creating content that feels relevant to the season their audience is living in.

Whether it’s embracing seasonal colours, celebrating local events, reflecting changing customer habits or simply joining the conversations already taking place, the best marketing feels connected to the moment.

Every month, I’ll be sharing notes - a collection of what’s happening in the season ahead, alongside ideas and inspiration to help your brand create content that feels timely, thoughtful and genuinely in season.

Because when your marketing reflects the world around your audience, it becomes far more memorable than simply following trends.

Here’s to a month of inspiration, creativity and making the most of everything July has to offer... 🌾

10/06/2026

We’ve been quiet... but all within reason 🌟

May was definitely one to remember.

From attending Badminton Horse Trials to travelling to Croatia for our first international client shoot, welcoming new businesses into the In Season family and quietly working behind the scenes on the future of the brand - it was a month full of exciting milestones…

As a rural media agency, no two days ever look the same, and we wouldn’t have it any other way. It’s a privilege to work alongside passionate business owners, helping them tell their stories in a way that feels authentic to who they are.

With summer campaigns now in full swing, we’re looking forward to everything the season ahead has to bring ☀️

If you’re looking for support with photography, content creation, campaigns or social media management this summer, we’d love to hear from you 🤍

22/04/2026

Photos captured of the beautiful at the Front Cover Academy day last weekend.

Capturing behind the scene moments during last weekends event, I was able to capture some truely authentic moments - with these being some of my favourite.

Sam showcases true elegance wearing:

Fascinator:
Cape:
Trousers, blouse & handbag:
Shoes:
Jewellery:

I look forward to sharing more from what was such a fantastic event 🌟

16/04/2026

What a pleasure to capture work for the beautiful .art 🤍🌸

Last week we were blessed with the most gorgeous sunny day down in Stamford, Lincolnshire making the perfect conditions for the vibe we had set out for pre-shoot.

Within the Shoot, we set out to capture Imogen’s new collection of products in a natural and subtle way, surrounded by a setting that very much reflects the essence of the products themselves as well as images to showcase her workshops and who she is as an artist.

Complete hats off to Imogen for setting up the most beautiful set, making it far too easy for me to capture these images!

Look out for Imogen’s work- she will be popping up at in Leeds from the 20th-26th April and will also be at the wonderful in August.

I hope you all love these as much as I do 🤍🌸

In Season Socials

01/08/2026

21/07/2026

16/07/2026

08/07/2026

02/07/2026

01/07/2026

30/06/2026

10/06/2026

22/04/2026

16/04/2026

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