What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Small Biz Social

Home
United Kingdom
Maidstone
Small Biz Social

Helping small businesses find their tribe on social media I've taken a leap of faith and decided to seize the moment and follow my heart.

It’s been a dream of mine for a long time.

18 years of working in the childcare industry has allowed me to develop my understanding of social media marketing and how to leverage it for business growth. This has fuelled my passion for helping small businesses achieve growth on their social media platforms through paid marketing. As a business owner, you’re always looking to improve your brand’s v

isibility and get your business on people’s radar. Social media is a fantastic way to do this, as it helps you engage with people, attract new customers, grow your client base, promote products and services and establish your business voice. Establishing a strong social media presence is one of the most effective ways to nurture your business. There are two billion people active on Facebook each month. That means you have the opportunity to reach current customers, new customers, and people interested in your business or organisation. If you’re a small business looking to get in front of more potential customers to increase your brand awareness and drive more sales but are feeling overwhelmed by the thought of doing it all yourself, then don’t be. I’m here to help create your brand’s personality, give it a voice, and take a stand.

14/11/2022

Consumer intelligence platform, Talkwalker, released its Social Media Trends 2023 Global Report and these are the findings on what’s to come in 2023.

Here are the top 10 social media trends for 2023.

🙈 The cookie finally gets the big heave ho – the beginning of the end for third-party cookies, consumers are increasingly frustrated by the lack of privacy

👋🏻 Social media meets a new social standard – fake news maybe getting cleverer, but consumers are wising up

🫵🏻 Decentralised networks – the future of social media run by consumers, not big business

👾 Multi-sensory social media – brands will invest in bringing sensory elements to digital experience from gamification to full immersive digital malls

👛 Social commerce – consumer will be willing to explore new shopping channels

🌐 The Metaverse – immersive reality, Web3 and blockchain will see consumers in a 3D world

🦾 Predictive analytics – AI-powered predictive analytics integrated at scale to accurately forecast the next big industry trend

🌿 The environment, no longer an afterthought – consumers and brands will come together for impactful environmental change

👩🏻‍🦰 Customer experience gets even more social – social media will be the go-to place for brands to connect with customers

👨‍👩‍👧‍👦 Personas are over, think communities – brands will move further away from personas and target their broader brand communities

What are your social media predictions for 2023? 🧐

13/10/2022

Why Social Media Data Collection Is Essential for Marketing.❓

With social media analytics, businesses can see exactly how customers perceive and interact with their brand. 👌🏻

Your data should guide your decisions, spending, and advertising. ✅

The right data will tell you your customers’ purchasing habits, which ads are working, and what parts of your acquisition strategy may need more TLC.

Ultimately, utilising social media data collection tools can increase website traffic, personalize the experience for each customer, further your brand’s reach, increase follower growth and produce sales. 🌟🌟🌟

Don't overlook the importance of analysing the data from your social media accounts. 🔆

04/10/2022

Don’t try to sell – educate, inspire, and engage with your audience! ✅

When people spend time on social media channels, shopping isn’t always top of mind for them.❌

Many startups fail to understand that social media campaigns are not supposed to lead straight to purchases.🤨

Generally, people want to relax, entertain themselves, learn new things, discover news, and so on. Very few social users are using social channels to find products to buy. 👗👠👔

Don’t only focus on marketing campaigns that focus on your services and products.🤔

What you should do instead is bring value by educating, inspiring, and engaging with your target audience. Resonate with them. Win their trust and capture their interest. 😃✅🤩

27/09/2022

5 reason to hire a social media manager!

✨ Social media managers are masters at creating a consistent social media strategy, ensuring that your content actually means something to your followers and builds trust in your organisation.

✨ Social media engagement determines how customers interact with your business’s social media accounts. Social media engagement is all about interacting with other people, answering their concerns, and analysing their feedback. When people feel that you respond to their queries, they are more inclined towards your brand and think that your services are not robotic. This helps improve your relationship with your customers and creates an interactive environment.

✨ Every message, comment, and review left on your social channels has the ability to impact your organization for good or bad. A social media manager will always be monitoring your pages for any threats to your brand’s reputation.

✨ Think about the amount of time that needs to be spent on posting, engagement, research and analysis, as well as creating, overseeing, and adjusting your social media strategy. You may be agonizing about the extra cost of a dedicated social media manager, but they will not only save you time, they will ultimately save you money.

✨Social media is not just about creating posts and scheduling them, contrary to popular belief. Building a successful campaign takes time and effort. When your whole job is social media, you get to know social media. A social media manager understands the ever changing algorithms and the best ways to engage news tactics and features.

Do you have a social media management question? Feeling a bit overwhelmed with running your social media pages? If so, send me a DM for a chat.

26/09/2022

It is clear that social media marketing is a solid strategy. People are now used to checking everything online first to make a more informed decision. 🌐

If you have a business, you absolutely need to use social media. It is an ally that will help your business grow and succeed. 😄

It's an essential way to reach your customers, gain valuable insights, and grow your brand. 🤩

How are you marketing your business? 🧐

20/09/2022

Need some help reaching your local audience? 😃

Local marketing targets an audience based in the same town or region as your business. It is geared toward people who are within a certain radius of your physical location. 👨‍👩‍👧‍👦

The goal behind a local marketing strategy is to spend your marketing and advertising budget more efficiently. 💷

Here are some local marketing strategies for small businesses.

✅Claim your Google My Business listing.

✅Optimize social media pages.

✅Try a direct mail campaign.

✅Host or sponsor local community events.

✅Encourage positive user reviews and engage online.

✅Optimize social media pages. (provide up-to-date information, such as your business’s location, contact information, and store hours) on your social media pages.

✅Optimize your website (and localise it).

✅Run paid ads to your local audience.

LOOKING for social media support for your small business. Message me. 📨😃

16/09/2022

What are your social media goals for this month?🧐

It’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes. 🙌🏻👌🏻

GOALS 🥅👇🏻👇🏻

1. Increase brand awareness

2. Drive traffic to your website

3. Generate new leads

4 . Grow revenue (by increasing signups or sales)

5. Boost brand engagement

6. Understanding your customer

7. Effective social customer service

How are you planning to get your brand noticed? 🙋‍♀️🙋🏻

Comment below 👇🏻👇🏻👇🏻

14/09/2022

Would you rather spend hours researching ideas for content, creating graphics for posts, wondering which hashtags are most effective for reaching out to your customers or would YOU rather...

😃spend time running YOUR business? 💪✊

Social media can take a substantial amount of YOUR valuable time and effort on a daily basis. 😱

Do YOU have time to research, organise, create, and post content that is relevant to your ideal customer❓

Do YOU have time to engage with your ideal customer❓

Do YOU have time to grow your social media accounts❓

Do YOU have time to schedule your social media❓

Do YOU have time to analyse the data and tweak❓

There are so many elements that form part of a successful social media marketing strategy.

If you are struggling to grow your social media accounts, then why not let me handle them for you? I'm here to help you get results. 💪💥💯

13/09/2022

🧐How can you build your brand's social media proof?

🧐How do you prove that you are a trustworthy brand?

🧐How will this help you convert visitors to customers?

BY USING SOCIAL PROOF! 😃

Social proof highlights everything wonderful about your brand. ✨✨

Testimonials, reviews, shares, comment, awards to name a few. Social proof has the power to convince other potential customers to buy from your business. 🙌🙌🙌

HOW❓

✅It builds trust. Social proof confirms that other people, businesses, and credible industry figures have used and gotten value from your products or services.

✅It creates a fear of missing out. Social proof that shares impressive numbers of customers encourages more new customers to get on board.

✅It establishes authority. Social proof that comes from trusted sources can help you position your brand at the top of its niche.

Will you use more social proof in your marketing? 😃

09/09/2022

We are deeply saddened by the news of the Queen's passing. R.I.P Your Majesty. 🌸

08/09/2022

Shhhhh! 🤫🤫 Don't tell anyone.😜

So, I've gone 'off piste' a little bit today, but I came across this little phone hack, which you may already know, but for me, it's a game changer when I'm typing my notes and make a mistake. I had no idea where the undo button was?!

That'll be because there isn't one - so if you make a mistake that you want to undo on your iphone, then give it a little shake.

Try it - shaking your phone will cause the prompt 'undo typing' to appear. Click on undo and you'll be back to where you were. 📲📱

07/09/2022

WHY does your business need social media?! 👇👇

🎉Builds brand identity
🎉Increase brand awareness
🎉Reach a wider audience
🎉Find business partners
🎉Generate more leads
🎉Boost your online reputation
🎉Improve your customer services

Social media can be a POWERFUL cost effective marketing tool. 💥

I'm here to help busy business owners achieve their business goals.

Message me for a chat. 😁

05/09/2022

Just how much do people love social media? 😍

Here as some stats. 👇👇👇👇

1. As of January 2022, there were 4.62 billion social media users.

2. Just over 58% of the total population use social media.

3. Since 2012, the number of social media users has increased every year.

4. The average daily time spent using social media was 2 hours and 27 minutes.

5. On average, people use 7.5 social platforms per month.

6. The main reason why internet users use social media platforms is to stay in touch with friends and family.

7. More than 75% of internet users use social media channels to find info about products and brands.

8. About one in five internet users follow influencers on social media.

DON'T underestimate the power of social media. 💥💥

02/09/2022

How often do you check over your website to make sure it’s running to full capacity? 🤦‍♀️

How do you know that your potential next customer is receiving a seamless customer journey on your website if you don’t regularly experience the journey yourself? 💁🏼‍♂️

The average time spent on a website in 2022 is 45 to 53 seconds.

It only takes 0.05 seconds for a visitor to form their first impression.

FIRST impressions count. 🤩

Read your website and pretend to be your own customer. 🙋‍♀️🙋🏻

Check for:

✅ Loading times
✅ Typos
✅ Clear content
✅ Unorganised structure
✅ Fully optimised for mobile users
✅ Aesthetically pleasing
✅ Broken links
✅ Call to actions
✅ New content
✅ High quality images
✅ Correct contact details

Need help? Send me a DM and book some time in for a chat. 💬

01/09/2022

Are you sharing 'behind the scenes' content in your posts?

It can be difficult knowing what to share or questioning why people would even want to see it.🧐

BUT.....people are interested! They want to know what goes on in your business. It helps people to connect. It helps the people we want to work with understand our values, why we do what we do, why we enjoy it, and more importantly HOW you work with our clients.

Delivering 'behind the scenes' posts gives your audience a peek at what your company is really like. Companies who tap into this content have a unique opportunity to create a deep level of engagement with their audience. It provides businesses with an authentic way to connect with their audiences and build trust.

👍HUMANISE YOUR BUSINESS!

💥Here are a few ideas to get you started.

✅Sharing your values and what makes you enjoy your work

✅Sharing daily habits – maybe it’s your morning coffee, walk to work, or a form of exercise you build into your day

✅Sharing your team if you have one, who they are, what they do and interesting facts about their personalities

✅Lunch meetings

✅Workshops you're attending

✅Your interests outside of work can be shared, which gives people a unique insight into you and your USP

✅ New members of staff

✅ Staff birthdays

✅The process behind the development of a service or product that you are working on, and even ask them for feedback on it.

✅ The office pet

Remember to use plenty of video content in your posts. 📹 Video content ranks number one in social media marketing these days.

Looking for some support with your social media. 😃 Send me a message 👋

30/08/2022

How Many People Use Social Media in 2022?

The most recent data regarding how many people use social media in 2022 shows that there were 3.6 billion social media users all over the globe in 2020, which accounts for about 49% of the world.

The projected figure for 2021 was 3.78 billion.

In 2022, the estimated figure for how many people use social media is 4.5 billion. 😱

NOW, that's a whole lot of people. 👩‍🦳👨‍🦱👩‍🦰👧👨‍🦰🧔‍♀️👵👴👲👱‍♀️👳‍♀️

No matter what your business entails, SOCIAL MEDIA, is the most effective way of finding and targeting your ideal audience. 👌

Use it to your advantage! 🤩🤩🤩

Want to start but don't know where to begin? 🤷‍♀️🤷

Private message me for help, guidance and support. 💪👌

29/08/2022

How Do You Build A Brand?

Building a brand is NOT something that happens overnight.

It takes times, commitment, persistence!

Don't compare yourself with your competitors. Focus on your branding, your business, your audience, your message!

How?

1️⃣ Put yourself out there consistently. Don’t be shy. Stop overthinking and start putting your business out there on social media. If people can't see you, like you and trust you, they won't buy from you.

2️⃣ It's all about the content. Remember that old adage? CONTENT is KING. Content will boost your visibility. To be a strong brand, become a content machine. A strong online presence coupled with engaging content will not only boost the reputation and credibility of your company and brand, it will eventually increase your bottom line.

3️⃣ Take care of your customers and word of mouth. Go over and above to take care of your customers. Doing that little bit extra helps you develop a great reputation in the market. Customer service becomes a big part of social media

4️⃣ Pay attention to detail. Think outside the box. Deliver a unique brand experience. Show that your brand cares.

5️⃣ Have patience and think long term. Look! Rome wasn't built in a day. There is no secret sauce, magic solution, quick fix. Social media is a long game. Patience and persistence are crucial to social media marketing.

How are you building your brand on social media?

25/08/2022

A brand is more than a logo or set of colours, and its so much more than a cover photo. A brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand.

Want to know how to keep your brand consistent across your social media platforms? 👇👇👇

🔸Make sure you have a consistent logo, colour palette, bio, boilerplate (brand's mission and history) and handle. Ensure your profiles have a common thread that people will recognize as your brand.

🔸Examine your networks’ different demographics and get to know your audience. Create content to match the personas.

🔸Company social media accounts tend to have some personality. A voice and tone guide should include details like brand persona, company catchphrases, personality traits and vocabulary.

🔸Branding is no longer limited to logos and colors. It’s about your voice, your imagery and even your targeted audience. Pay close attention to engagement, mentions and share of voice. You can also use techniques like regular surveys of your audience to understand their level of brand recognition.

What strategies do you have in place for branding your business on social media? 🧐

Address

Maidstone

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+447540468445

Website

http://www.smallbizsocial.co.uk/

Alerts

Be the first to know and let us send you an email when Small Biz Social posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.