Narrative Matters

19/09/2024

Next month, I'm heading stateside to be part of Sustainable Brands San Diego flagship for inspiration and reinvigoration for great sustainability storytelling. If you're going to be there, give me a shout. It would be great to catch up.

I'm moderating one of the sessions and working with the awesome Jen Elks and her team to report on all the insights and happenings throughout the week.

Oh, and I've got a discount code for tickets, so if you want me to hit you up, just shout.

Here's the agenda: bit.ly/3rLpyY4

See you there.

24/01/2024

17/10/2023

Newly completed project alert: Smart new logo, branding, website, newsletter template and copywrite refresh. It’s what we do.

It was a pleasure to create a dynamic, yet more serious and formal, brand for the brilliant Ollie Hurrey and his Scope 3 Peer Group which is doing some seriously impressive work in rallying efforts to cut carbon in hard-to-reach supply chains.

01/07/2022

The latest Tomorrow, Today newsletter is out. Sign up here to ensure you don't miss out on your weekly dose of innovation and storytelling for a better world. www.narrativematters.co.uk/tomorrowtoday.

This week features: Greenwash avoidance tips from Louisa Holbrook from Brompton Bicycle, Catalin Zorzini's brilliant Earth FM, and Mike Coulter and David Hieatt's inspiring new DO Lectures course.

13/01/2022

We had a little tinker under the bonnet to make the Narrative Matters website fresh and more simple to navigate. Let us know what you think...

Telling better stories, better. The words we write are one of the most important ways of showing people what we stand for.And the climate crisis means that showing what we stand for is more important than ever.Trouble is, writing’s not easy. Telling stories in a way that really connects with your ...

15/03/2021

"The words we write are one of the most important ways of showing people what we stand for." I love this. It's taken from the Monzo Tone of Voice document.

Even in these fairly mad times, it is this idea that continues to drive our work in 2021.

Telling stories that make a difference in the world is what makes me get out of bed in the morning.

It's been six years since I started Narrative Matters.

I'm sure you're the same; there's precious little time to stop and reflect on what you've achieved.

I spent the weekend doing exactly that. Taking stock. Not necessarily to look back too much. But to understand what happens next. And what role I can play in helping my customers tackle the post-pandemic world (whenever that might actually be).

Then, I put together the Narrative Matters Playbook 2021. It's a short document that explains the who, what, how – and crucially – why of Narrative Matters.

I've also included the 6 rules we stick to in all of our work – our guiding principles, if you like.

You can download it from the link below. Let me know what you think of it.

https://bit.ly/3lhyJZf

05/06/2020

All 4 has nailed this whole comms thing.
Lessons to be learned:
1. Be honest
2. Be real
3. Be funny
4. Keep it simple

24/03/2020

Last week’s inspiration-filled TOMORROW, TODAY newsletter is available here...

I know you're busy, so I'll make this short and sweet. This is a new newsletter. Tomorrow, Today will hit your inbox at this time every week. It will give you 5 links to great stories I know you will find interesting, smart and useful – the sort of stuff you're going to want to share with your c...

19/03/2020

If it's positivity + hope you're after, look no further than my new newsletter, launching Friday. Sign up here...

https://narrativematters.co.uk/tomorrowtoday

17/03/2020

It's coming...

Every week, 'Tomorrow, Today' will give you 5 links to great stories I know you will find interesting, smart and useful – the sort of stuff you're going to want to share with your colleagues, friends + family.

You can sign up now >> https://www.narrativematters.co.uk/tomorrowtoday

23/02/2020

Something for the weekend? My latest long-form piece on the real sustainability dilemma for an apparel sector keen to embrace automation and industry 4.0. >>

https://innovationforum.co.uk/articles/labour-dilemmas-remain-as-apparel-embraces-industry-4-0

20/01/2020

The unintended consequences of eco-alternatives dilemma continues...

Regular plastic straws can take up to 200 years to decompose, but these grass straws break down in 15 days.