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Use the power of our iconic radio brands to turbocharge your advertising and reach new customers.

28/05/2025

Radio remains one of the most trusted mediums in the UK – and brands like John Grose are tapping into that trust every single day.

By sponsoring Traffic & Travel bulletins on Greatest Hits Radio Ipswich & Suffolk, John Grose connected their dealership with key moments in their audience’s day.

The result? A meaningful brand presence that feels helpful, relevant, and consistent.

“It gives us the opportunity to reach our local community on a daily basis.” – Sarah Frost, Marketing Manager, John Grose Group

Discover how local radio helped drive long-term brand value:

https://hitsradioadvertising.co.uk/case-study/john-grose-hits-the-road-with-greatest-hits-radio-sponsorship/

22/05/2025

From fried chicken and mojitos to mac & cheese and ice cream – July is flavour-packed.

If you’re in food, drink or hospitality, now’s the time to serve up a summer campaign your audience can taste.

With radio and Digital Audio, you can reach hungry, mobile listeners when and where they’re ready to buy.

Get inspired by the delicious moments your brand could own this July:

https://hitsradioadvertising.co.uk/how-brands-can-capture-attention-in-july-with-audio-advertising/

21/05/2025

Calling all dealerships and automotive brands – here’s how one local dealer got strategic with their advertising.

John Grose knew that being the go-to Ford dealership meant more than great service. It meant staying top of mind. Their sponsorship of Traffic & Travel on Greatest Hits Radio Ipswich & Suffolk put them right where their audience is – on the move.

✅ Trusted local content

✅ High-frequency exposure

✅ Perfect synergy for a car brand

Explore how this smart, commuter-focused strategy helped boost their visibility and support sales:

https://hitsradioadvertising.co.uk/case-study/john-grose-hits-the-road-with-greatest-hits-radio-sponsorship/

18/05/2025

July is made for beauty and fashion brands – is your campaign ready?

From Lipstick Day to Fashion Day, this is the perfect time to inspire seasonal trends and drive summer sales.

With targeted Digital Audio, you can speak directly to your style-savvy audience by interest, age, or location.

Read how to build an audio campaign your customers will love:

https://hitsradioadvertising.co.uk/how-brands-can-capture-attention-in-july-with-audio-advertising/

14/05/2025

Making sustainable fashion the star of the show

We teamed up with Designer Exchange to celebrate circular fashion in the most stylish way, right on the red carpet at Aintree’s Ladies Day.

Through on-air buzz, social video and a viral TikTok moment, we helped grow the preloved fashion community while making it accessible, exciting, and shareable.

632k TikTok views
99k+ Instagram Reel views
Over 750k radio impacts
1 powerful brand story

This campaign is a great example of how Bauer Media brings brands closer to culture.

Discover the full case study:
https://hitsradioadvertising.co.uk/case-study/designer-exchange-x-hits-radio-liverpool-red-rum-runway-a-social-first-celebration-of-preloved-fashion/

12/05/2025

July is National Independent Retailer Month – and it’s your time to shine.

Audio advertising isn’t just for big brands. It’s one of the most cost-effective, community-friendly ways for local retailers to raise awareness and drive footfall.

💡 Whether you’re hosting a summer sale or launching something new, we’ll help your message get heard.

👉 Read how local businesses are using July moments to grow:
https://hitsradioadvertising.co.uk/how-brands-can-capture-attention-in-july-with-audio-advertising/

08/05/2025

Radio Advertising That Gets Results in Home Improvement

Cloudy2clear UK Ltd has been helping UK homeowners save money by replacing steamed-up double glazing without changing the frames.

To spread the word, they partnered with Bauer Media for a multi-platform campaign across local and national radio – and the results speak for themselves.

📈 Leads are up

🎵 Their audio ident is now brand shorthand

💡 “Replace the pane, not the frame” has never been more memorable

Want to see how we made it happen?

READ MORE: https://hitsradioadvertising.co.uk/case-study/how-cloudy2clear-transformed-leads-nationwide-with-smart-home-improvement-advertising/

07/05/2025

Want your brand to make people smile this summer? July is packed with feel-good moments.

From Joke Day and Emoji Day to International Friendship Day, this is your chance to align your message with positivity, fun and connection.

🎧 Whether it’s a cheerful radio ad or a playful presenter read, let’s make sure your campaign stands out.

👉 See the full list of July moments your brand could tap into:
https://hitsradioadvertising.co.uk/how-brands-can-capture-attention-in-july-with-audio-advertising/

Get ahead and start planning your July campaigns now!

06/05/2025

Looking to grow your local customer base quickly?

combined traditional radio with targeted Digital Audio to reach listeners within 15 miles of their Aldershot showroom – and saw footfall increase almost instantly.

See how they used smart targeting and a blended strategy to drive new business

READ MORE: https://hitsradioadvertising.co.uk/case-study/magnum-bathrooms/

Hear their campaign below...

05/05/2025

Roxy Leisure: Building Buzz Through Breakfast Radio

To launch its new Leicester venue, Roxy Leisure partnered with Bauer Media's Jo & Sparky to give listeners a VIP night out.

The brand took over the popular ‘Guess The Year’ breakfast feature, turning daily radio into an interactive game with real-world rewards.

With on-air excitement, live presenter endorsements, and a packed-out launch event, the campaign proved that breakfast radio can deliver more than just headlines — it can deliver footfall.

READ MORE:

https://hitsradioadvertising.co.uk/case-study/roxy-leisure-driving-venue-launches-with-talent-endorsements/

02/05/2025

Smart Audio Strategy.

Smart speakers. Smart targeting. Smart results.

Vospers Peugeot’s Digital Audio campaign delivered over 248,000 impressions, reaching 25,000+ unique listeners who heard the message nearly 10 times each.

The result?

More than 2,500 people visited their website.

This is what effective digital advertising sounds like.

Find out more: https://hitsradioadvertising.co.uk/case-study/from-airwaves-to-action-how-vospers-turned-listeners-into-website-visitors-with-digital-audio/

01/05/2025

July is full of light-hearted fun and high summer energy – is your brand making the most of it?

From National Ice Cream Month to Fashion Day, Wine & Cheese Day and the International Day of Friendship, this month is bursting with brilliant reasons to be heard.

Whether it's airtime, Digital Audio or sponsorship, audio advertising helps brands speak to summer-ready audiences in moments that matter.

See how to bring your July campaign to life:
https://hitsradioadvertising.co.uk/how-brands-can-capture-attention-in-july-with-audio-advertising/

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