Social Spoon

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📍Manchester & Virginia | Social Spoon Agency, your partner in digital growth🚀 We serve fresh, tailor-made social media strategies garnished with creativity and innovation🌐

27/11/2025

87% of your emails are in spam.

Not because guests don’t care.

Because you’re using “EXCLUSIVE OFFER INSIDE!!!”

Mate. The exclamation marks. The all caps. The desperation.

You’re not a dodgy timeshare. You’re a £400/night boutique hotel.

Yet your emails scream like a carnival barker having a nervous breakdown.

Here’s what actually works:

“Thank you, Sarah” (not “DEAR VALUED GUEST”)
james@hotelname (not no-reply@)
Plain text (not HTML circus)
I tested this with 5 luxury hotels. Opens doubled. Bookings followed.

Stop. Screaming. At. Your. Guests.

If you’re a GM and want to see where YOUR emails are landing (spoiler: probably spam), DM me “INBOX” and I’ll check.

Drop a 🗑️ if you’ve ever found a hotel email in your spam folder.

I paid £500/night at your hotel.Your email made me feel like £5.Let’s talk about the email crime happening at luxury hot...
26/11/2025

I paid ÂŁ500/night at your hotel.

Your email made me feel like ÂŁ5.

Let’s talk about the email crime happening at luxury hotels right now.

You had my name:

On the booking (3 days before arrival)
At check-in (typed it yourself)
On my credit card (right there)
IN YOUR BLOODY SYSTEM
But what lands in my inbox?

“Dear Guest”

GUEST?

Mate, I just dropped half my mortgage payment at your property and you can’t use mail merge?

Here’s what you’re really saying:

“We don’t care enough to personalize”
“Our £500 experience ends at checkout”
“You’re transaction #4829”
Meanwhile, your competition? Using names. Building relationships. Stealing your repeat bookings.

Fix it or lose them.

If you’re a luxury hotel GM and want to see what your post-stay emails REALLY say about your brand, DM me “GUEST” for a free audit.

Drop a 👋 if you’ve ever felt like just another “valued guest”

25/11/2025

The most dangerous email in your hotel?

The one that starts with “Dear Valued Guest.”

Last month I stayed at a ÂŁ600/night boutique hotel.

Beautiful property. Impeccable service. Then their post-stay email arrived.

“Dear Valued Guest”

VALUED GUEST?

Mate, I just dropped half a mortgage payment at your property and you can’t use my actual name?

Here’s what’s happening:

-Your ÂŁ600/night positioning? Destroyed
-Your “personal touch” brand promise? Broken
-Your repeat booking potential? Dead

The fix takes 30 seconds. Use their bloody name.

“Dear Saijen” beats “Valued Guest” every time.

Your guests aren’t transactions. Stop treating them like one.

If you’re a boutique hotel GM and want me to audit your post-stay emails for these profit-killing mistakes, DM me VALUED.

What other hotel email crimes have you seen? Drop them below 👇

18/11/2025

26K Instagram followers.

I clicked their link in bio.

Went straight to their website. No email sign-up. No way to join their list.

Then I found this travel agency.

Same setup. But when I clicked their link? Newsletter sign-up. Right there.

The difference:

One brand is hoping people find their email sign-up buried on their website.

The other is capturing emails before people bounce.

Instagram followers aren’t yours. The algorithm decides who sees your posts (about 5% of your followers).

But your email list? That’s yours. Direct access. No algorithm.
Put your email sign-up first. Not your website. Not your booking page. Email capture.

If you’re a GM, travel advisor, or marketing director and you want examples of Instagram→Email setups that work, DM me BRIDGE.

Drop a 👋 if you’ve got Instagram followers but barely any email subscribers.

14/11/2025

A boutique hotel reached out a few months ago. Their post-stay emails were getting a 13% open rate.

For context: A good post-stay email should get 40-50% open rates minimum. These are people who literally JUST stayed at your hotel. They should be your most engaged audience.

So I audited their account.

Here’s what I found:
Subject line: “Exclusive Offer Inside!!!”

Mate. Three exclamation marks. All caps on “INSIDE.” The word “Exclusive” (classic spam trigger).

I pulled their deliverability report. 52% of emails were going to spam or promotions folders.

87% of their guests never even SAW the email.

Not because they ignored it. Because spam filters blocked it before it reached their inbox.

The fix:
We changed the subject line to: “Thanks for staying with us, [Guest Name]”

Plain. Personal. No hype. No tricks. Just… gratitude.

Results after 30 days:
• Open rate: 12% → 41%
• Click-through rate: 1.8% → 9.2%
• Deliverability: 52% → 94%

Same email content. Different subject line. Completely different results.

Your post-stay emails aren’t failing because guests don’t care. They’re failing because spam filters are blocking them before your guests even see them.

If you’re a GM or Marketing Director and you want me to audit your post-stay email deliverability (subject lines, sender reputation, spam triggers), DM me AUDIT and I’ll take a look.

Drop a 👋 if you’ve ever wondered why your open rates are so low.

13/11/2025

Post-stay emails shouldn’t feel transactional.

I audited a post-stay email yesterday. The hotel is beautiful, nice property, solid experience, would recommend it.

Their post-stay email goes out 24 hours after their guests day (good timing, at least).

But here’s what it said:

“Dear Guest,

Thank you for staying with us. Please take a moment to rate us on TripAdvisor.

[Link]

Best regards,
The Team”

That’s it. No personalisation. No mention of guest’s stay. Just… “do us a favour.”

Mate, they just dropped ÂŁ600+ at your hotel. The least you could do is:
✅ Use their actual name
✅ Thank them properly (not a one-liner)
✅ Reference something from their stay (the restaurant, the room, anything)
✅ THEN ask for the review

Your guests aren’t a checkbox. They’re people who chose YOU over every other hotel. Treat them like it.

The fix: Gratitude first. Personalization second. Ask third.

If you’re a GM or Marketing Director and you want a post-stay email template that doesn’t feel robotic, DM me TEMPLATE and I’ll send it over.

Drop a 👋 if you’ve ever received a lazy “rate us” email with zero personality.

12/11/2025

Timing matters more than you think.

I stayed at a beautiful boutique hotel in the Summer. Great stay, lovely property, would’ve gone back.

Their post stay email? Arrived 3 weeks later.

By then, I’d already:

- Forgotten half the details of my stay
- Booked my next trip (somewhere else)
- Moved on with my life

Your post-stay email isn’t just a “thank you.” It’s your chance to:

✅ Remind them why they loved you
✅ Invite them back (before they book elsewhere)
✅ Capture a review while it’s still fresh

But if you wait 3 weeks? You’re just another email in their inbox.

The fix: send your post-stay emails within 24 hours. 48 hours max. After that, you’ve lost the moment.

If you’re a GM or Marketing director and you want a post-stay email template, that actually converts. DM me EMAIL and I’ll send it over.

Drop a 👋 if you’ve ever received a post-stay email weeks too late.

Address

Woodhouse Lane
Manchester

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

+441617060789

Website

https://stan.store/SocialSpoon

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