01/05/2026
Another strong case study in 2026! 🚀
Scaling email isn’t about sending more campaigns, it’s about building a system that captures demand at every stage of the customer journey.
Absolute Reg partnered with us 8 months ago to do exactly that.
They had strong traffic and brand demand, but email wasn’t fully maximising the opportunity.
So we rebuilt the retention engine from the ground up 👇
The Strategy 📈
→ Built Klaviyo as a core revenue channel (not just support)
→ Implemented high-impact flows across the full lifecycle
→ Optimised abandoned checkout as the primary revenue driver
→ Layered in SMS to capture additional intent
→ Introduced consistent campaign planning tied to key offers & messaging
→ Continuously refined segmentation & engagement to improve deliverability
No guesswork. Just a system designed to capture and convert demand.
The Outcome 👀
→ Email became a major contributor to overall revenue
→ Flows driving the majority of performance (led by checkout recovery)
→ Strong, consistent campaign performance supporting key moments
→ Increased engagement through better segmentation & messaging
→ More revenue captured from existing traffic (not reliant on more spend)
→ A scalable retention engine driving long-term growth
What made the difference?
Not more emails, but better structure.
By aligning:
→ Lifecycle flows (conversion)
→ Campaigns (demand capture)
→ SMS (incremental lift)
→ Segmentation (efficiency)
We built a system that compounds over time.
Most brands don’t have a traffic problem, they’re just not capturing enough of it.
Fix that… and growth unlocks fast. 🚀