Metamorphic PR

09/01/2026

A relentless focus on the "Shiny new thing" risks failing to remember the perennial qualities of what makes for effective PR.

And these qualities underscore the fact that – regardless of technology – professional PR remains defined by critical thinking, sound judgement based on experience and data and a distinctly human touch:

What are some of those qualities? Read on:

Regardless of technology, professional public relations remains defined by critical thinking, sound judgement and a distinctly human touch:

07/07/2025

✳️ Live Aid at 40
✳️ Labour's first year as the UK's government since re-election
✳️ The return of Oasis
✳️ The London 7/7 bombings

What lessons can businesses learn about storytelling from the media's interest in the fertile ground of milestones?

Click the link to read more about:

✅ How storytelling is essential to connecting people to your brand and product/services
✅ How the lack of a story risks your hard work being ignored
✅ What businesses can learn from the current UK government's communications errors in its first year
✅ How a milestone creates the conditions for a compelling narrative to emerge.

Why do storytelling and marking milestones matter as much for business communications as they do in politics and other walks of life?

16/01/2025

What vital elements create a B2B technology earned media campaign that cuts through the noise in any sector?

After a fourth year providing media relations consultancy to intellectual property firm Appleyard Lees’ Inside Green Innovation: Progress Report – and improving performance year on year – we’ve learned that success is based on certain key components:

1. Having superlative source material
2. Working with the right agency
3. A precision process for media targeting
4. Measuring what matters
5. The bonus of building long-term collaboration

Comparing 2023’s media campaign results with 2024’s for the Inside Green Innovation: Progress Report showed:

· 22% increase in coverage
· 30% increase in reach
· 19 percentage point increase in new website visitors during campaign period
· Exclusivity of brand mentions in coverage rising from 74% to 85%
· Average brand mentions per piece of media coverage increasing from 2.2x to 2.6x

Click to learn more about how to master the media for green science and technology businesses and download our free guide.

What vital elements create a B2B technology earned media campaign that cuts through the noise in any sector?

08/10/2024

How can green technology and science businesses master the media to demonstrate their innovation, expertise and grow?

View our free guide: 5 ways to master the media for green tech and science businesses:

How do you take a green technology idea, scale it and create a market for it? And what role can the media play in that process?

19/09/2024

Understanding your business’ sustainability impacts is about managing risk and harnessing opportunity.

And that’s why Metamorphic PR has launched Intellisus® – a new sustainability assessment and reporting service.

Gathering intelligence about sustainability performance, across environmental, social and governance issues, equips companies to make strategic improvements and reap the benefits.

And then, reporting publicly on your sustainability commitments and existing successes shows your stakeholders what your business is really about today – and what it aspires to be tomorrow.

The increasing pressures on business to take sustainability seriously – including the UK Government’s new deal for working people, the push to achieve net zero and impending sustainability reporting standards for the UK – means the time to start taking action is now.

Knowing what your positive and negative sustainability impacts are, being transparent about and pledging to improve them – while highlighting what you’re doing well – makes good business sense today and lays the foundation for long-term company resilience.

For more information on how Intellisus® can help shape your business’ sustainability strategy, click the link below.

https://metamorphicpr.co.uk/services/intellisus/

15/02/2024

Does B2B public relations support strategic business objectives, is it measurable and does it help B2B marketers achieve what they need to?

Yes, yes, thrice yes.

Read how a recent - and deceptively simple - media relations campaign did all of the above by:

o Demonstrating a company's market leadership and unrivalled expertise
o Engaging their market to meet a regulatory deadline
o Generating sales enquiries
o Driving website traffic

https://lnkd.in/ed-Ycdhu

25/01/2024

Public trust in science and technology innovation is NOT a given.

So say the findings of the latest Edelman Trust Barometer. But it also reveals that business is the most trusted institution to tell and sell an innovation story - if it chooses the right people to tell it and in the right way.

What is the "premium" business can harness when communicating, educating and persuading people about the safety and benefits of innovation?

What does it mean for businesses to be trusted? Some would argue that trust is central to what makes a business successful.

28/06/2023

https://metamorphicpr.co.uk/thought-leadership-high-quality-content/

Thought leadership:

- What is it?
- What can it do for your B2B business?
- How do you do it well?
- What should you avoid?

21/02/2023

Why should companies allocate budget to public relations in FY 2023-24?

Why should public relations be an integral element in your company’s core activities and stake a rightful place in its annual budget?

24/01/2023

What lessons that worked for other B2B businesses could help you improve your PR and content marketing in 2023?

Download our free guide for 3 Key Lessons for this year:

Metamorphic PR is an award-winning B2B PR, content marketing and marketing communications agency. The consultancy offers expert knowledge and creativity gained by working with blue chip brands, small companies and scale-up businesses, UK-wide. metamorphicpr.co.uk

12/01/2023

How can you get more from your B2B PR and content marketing in 2023?

Here are 3 key lessons learned from last year - none of which ChatGPT can help you with!

https://metamorphicpr.co.uk/3-key-pr-and-content-marketing-lessons-for-2023/

What lessons can we learn and apply in 2023 in the world of public relations (PR) and content marketing? And why only three?

28/09/2022

How does Brompton Bicycle fold into an already successful business - and communicate it effectively?

Blog:

How does a high-profile business talk about sustainability in practice – and without running the gauntlet of greenwashing?