22/10/2025
💛 We’re so proud of this one.
As part of our ongoing retainer with , we were tasked this year with finding big, collaborative moments that help the brand reach further across the BBC.
Our team came up with a beautiful idea: introducing Eleanor, a 7-year-old with Down syndrome, reacting to Ellie Goldstein’s incredible journey on BBC Strictly.
Over the first three weeks of the show, we filmed Eleanor’s reactions and crafted them into a heartfelt montage - a celebration of joy, inclusion, and representation.
The film went live across CBeebies and BBC channels over the weekend and has already reached over 1.3 million views across all platforms, with amazing engagement. Celebs like Alison Hammond, Rochelle Humes, and Stacey Dooley have been commenting, sharing, and showing the love ❤️
And yesterday it was featured on It Takes Two on Tuesday!
From our small office to the whole BBC network - these are the moments we live for. Creating meaningful, positive content that connects people is exactly why we do what we do.
A huge shoutout to Elinor and Nikki for the idea, the edit, and for always pushing our content to new heights 🙌
