24/01/2025
Vardo by Mamas & Papas UK was all about breaking the mould. 🎥
This time, we ditched the polished aesthetic for something raw, relaxed, and full of character to target a fresh audience.
Our team searched high and low to get their hands on vintage lenses and an old-school camcorder to bring that lo-fi, nostalgic feel to life. Every shot was handheld for that perfectly imperfect vibe.
But why the change? 👀
✨ Vardo is designed to appeal to a younger audience looking for accessible and stylish options.
🏙️ It fits seamlessly with a city-living lifestyle and is available in independent stores, giving it a unique edge.
📹 To lean into the real, unfiltered moments that resonate with young Millennials and Gen Z, who crave authenticity.
Mamas & Papas trusted us to take the creative wheel on this one, and we couldn’t be happier with the results.
Stay tuned. A full case study on our creative approach is coming soon. 👀
What do you think, does it hit different? We'd love to hear your thoughts in the comments.👇