02/01/2025
🏔️From Hangovers to Hiking: How 344 Audio Re-Energised Adventurous Spirits at Kendal Mountain Festival 🥾
The Kendal Mountain Festival is the ultimate celebration of outdoor adventure, drawing explorers, filmmakers, and athletes from around the globe to the heart of the Lake District for an unforgettable weekend. This year’s festival brought adventure to life in the most unexpected way. We were thrilled to collaborate with All Conditions Media and GORE-TEX to create a one-of-a-kind, audio-only ASMR experience titled ‘The Morning After the Night Bef-GORE: A GORE-TEX Brand ASMR Hangover Cure’.
The experience was an intimate, 20-minute sensory escape designed to transport listeners from their cosy festival seats into the heart of an outdoor adventure. Donning headphones and eye masks, participants were guided on an immersive hiking and camping journey, crafted entirely through meticulously designed audio.
The soundscape of the outdoors was brought to life through expert Foley and voice over. From the rhythmic crunch of boots on rocky trails to the soothing crackle of a campfire, every sound was tailored to evoke the essence of an expedition. Highlights included the sizzle of bacon and eggs frying at sunrise and the distinctive textures of GORE-TEX materials, authentically recorded to ground the experience in reality. Narrated in a calming ASMR-style voice, the story led listeners on a peaceful yet invigorating journey.
Read the full article on our 344 Audio blog! 📖