I Love Manchester

I Love Manchester The community-driven city brand and iconic symbol of civic pride championing Manchester by spotlighting people, projects and promotions. Manchester.

I Love MCR is an independent organisation which was launched in reaction to the infamous riots in Manchester (and Salford) during the summer of 2011. A catalyst to rise against anti-social behaviour, harness the energy of people who care and unite our unconditional love of the city. Out of the carnage came creativity. It all began with a social media and an outdoor media campaign, which galvanised

an incorruptible symbol of civic pride and unity. This resilience created a platform for people who love Manchester used to promote the city we love. We’re as Manchester as it gets. A small band of incorruptible, like-minded individuals who are Manchester-born & Manchester-bred and who share the same passion; affection for our city. We are cool, cultured, cosmopolitan – just like Manchester. We love Manchester and we hope you do, too. Our heart’s in the right place.

Salford mayor Paul Dennett is urging a new masterplan for Salford Shopping Centre, as Pendleton eyes up to £20m in regen...
17/08/2025

Salford mayor Paul Dennett is urging a new masterplan for Salford Shopping Centre, as Pendleton eyes up to £20m in regeneration funding to boost shops, services & community spaces. 🛍️🏙️

Salford mayor Paul Dennett is calling for a new masterplan to shape the long-term future of Salford Shopping Centre

Manchester’s skyline is booming, but at what cost? With rents soaring,  can the city really grow without pushing out the...
16/08/2025

Manchester’s skyline is booming, but at what cost? With rents soaring, can the city really grow without pushing out the people who made it? The Council’s bold 10-year plan aims to prove it can.

As Manchester’s skyline continues to rise, so do concerns from residents about the affordability of homes and the future of their communities.

Salford turns 100 next year – but is it Lancashire, Greater Manchester, or proudly just itself? Locals share what makes ...
16/08/2025

Salford turns 100 next year – but is it Lancashire, Greater Manchester, or proudly just itself? Locals share what makes their city unique, from the precinct to the Quays. 🏙️❤️

As Salford approaches the 100th anniversary of becoming a city, a long-standing debate over whether it belongs to Lancashire, Greater Manchester, or simply itself

Movement at ‘Rochdale’s Chernobyl’ sparks hope - and concern - for toxic factory’s future
16/08/2025

Movement at ‘Rochdale’s Chernobyl’ sparks hope - and concern - for toxic factory’s future

Movement at ‘Rochdale’s Chernobyl’ sparks hope - and concern - for toxic factory’s future

🐷🐔🎭 Farmyard chaos, slapstick laughs & catchy songs: A Squash and a Squeeze at The Lowry is a joy for kids and adults al...
16/08/2025

🐷🐔🎭 Farmyard chaos, slapstick laughs & catchy songs: A Squash and a Squeeze at The Lowry is a joy for kids and adults alike this summer! 🐄👏

A lively, laugh-filled stage adaptation of Julia Donaldson’s classic, “A Squash and a Squeeze” at The Lowry delights children and adults alike with its playful performances.

“They’ve been queuing out the door and down the street…” 🎸 Sifters Records has been swamped by Oasis fans on a pilgrimag...
16/08/2025

“They’ve been queuing out the door and down the street…” 🎸 Sifters Records has been swamped by Oasis fans on a pilgrimage to the shop name-checked in Shakermaker. But the owner, Peter Howard? “I’ll be happy to get back to normality.” https://ilovemanchester.com/sifters-records-oasismania-burnage,

Peter Howard on the ‘mayhem’ of fan pilgrimages and being a part of the mythology of Oasis

📅  On this day in Aug 1819, the Peterloo Massacre happened. But what really happened that day in Manchester? Thousands g...
16/08/2025

📅 On this day in Aug 1819, the Peterloo Massacre happened. But what really happened that day in Manchester? Thousands gathered for reform. Cavalry charged. 18 killed. Hundreds injured. Read the full story here:

"You can't talk about Peterloo without talking about the acute economic distress in the years before."

80 years since Hiroshima & Nagasaki, but the story of the atom bomb begins not in Los Alamos… but in Manchester. From Da...
15/08/2025

80 years since Hiroshima & Nagasaki, but the story of the atom bomb begins not in Los Alamos… but in Manchester. From Dalton’s atomic theory in 1803, to Rutherford's splitting the atom, the path to the bomb was paved here.

Manchester: the epic story of the city that split the atom... and unleashed a monster

Manchester’s Beetham Tower has defined the skyline since 2007. Here’s how a bold idea became a 50-storey symbol of the c...
15/08/2025

Manchester’s Beetham Tower has defined the skyline since 2007. Here’s how a bold idea became a 50-storey symbol of the city’s ambitions. 🏙️

Beetham Tower is a 50-storey glass landmark whose dramatic cantilever, crystalline blade and slender form have made it the defining feature of Manchester’s skyline since 2006.

Looking to make the most of the sunshine this weekend? Check out this guide to the best walks in Greater Manchester.
15/08/2025

Looking to make the most of the sunshine this weekend? Check out this guide to the best walks in Greater Manchester.

The best National Trust walks across Greater Manchester and Cheshire

Stepping into Waku Waku feels like falling into a manga 🎨🍣 The UK’s first 2D comic-book café serves Japanese comfort foo...
15/08/2025

Stepping into Waku Waku feels like falling into a manga 🎨🍣 The UK’s first 2D comic-book café serves Japanese comfort food, flamboyant cotton-candy drinks & pure Instagram gold ✨📸 One-of-a-kind.

Step into the wacky 2D world of Waku Waku

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Our Story

I Love MCR® is an independent multi-platform media company based in the heart of Manchester. An internationally iconic city brand and trusted voice of civic pride adopted by Manchester people, championing culture and community.

Out of chaos came creativity. Launched in reaction to the riots in 2011, I Love MCR® gained unprecedented reach on social media and was proudly emblazoned on the city streets as a statement for solidarity and defiance.

Following community clean ups, our “I Love Manchester” campaign positively resonated with residents and visitors alike and became a charitable organisation with an antidote to antisocial news.

Our now globally recognised brand continues to fearlessly and optimistically champion a better future for the city, boost the local economy and enhance the city’s public image.