Our Story
I Love MCR® is an independent multi-platform media company based in the heart of Manchester. An internationally iconic city brand and trusted voice of civic pride adopted by Manchester people, championing culture and community.
Out of chaos came creativity. Launched in reaction to the riots in 2011, I Love MCR® gained unprecedented reach on social media and was proudly emblazoned on the city streets as a statement for solidarity and defiance.
Following community clean ups, our “I Love Manchester” campaign positively resonated with residents and visitors alike and became a charitable organisation with an antidote to antisocial news.
Our now globally recognised brand continues to fearlessly and optimistically champion a better future for the city, boost the local economy and enhance the city’s public image.