MIC Media

MIC makes podcasts, teaches people how to produce their own and hosts MIC's Podcast Club

23/11/2025

Here’s one moment most podcasters forget about.

And it’s got nowt to do with the content.

It happens before anyone presses play.

That split-second when someone stumbles across your podcast - maybe via a social post, podcast app, or a passing mention in a newsletter.

In that moment, one of two things happens:

✅ They’re curious and click.

❌ Or… they bounce and sod off.

Why?

Friction.

This week on Grab The MIC - our free, weekly newsletter for podcasters (and soon-to-be podcasters) in the social impact space - we’re kicking off a 3-part series on the Listener Journey.

And we’re starting at the first crucial step:

👉 How people find your podcast and how to stop quietly turning them away.

Landing in inboxes Tuesday.

Sign up here: https://micmedia.kit.com/67f7d8b52f

21/11/2025

Want to start or grow a podcast?

Grab The MIC is our free, weekly newsletter for good egg podcasters (and future podcasters too).

Every Tuesday, we share one useful, plain-English podcasting tip - no jargon, no unrealistic “launch to millions” chat.

Just honest advice, rooted in our real experience, with a few daft GIFs thrown in for good measure.

👉 This week’s edition kicks off a 3-part series on the Listener Journey - starting with the one thing most podcasters forget:

How people find your podcast in the first place (and where you might be unknowingly turning them away).

Want it in your inbox on Tuesday?

Sign up here: https://micmedia.kit.com/67f7d8b52f

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13/11/2025

Ok, ok — a viral moment might give you a boost…

But it’s not a strategy for long-term podcast success.

The shows that really grow?
They build loyal listeners.
The ones who come back every week.
The ones who tell their mates.
The ones who trust you.

💥 Especially in the social impact space — trust > trends.

If 100 of the right people tune in and get value?
That’s gold.

✨ Be helpful, not hypey.

08/11/2025

One podcast episode isn’t just one podcast episode.

For social impact organisations, it can be so much more - a story for funders, a training tool for staff, a resource for partners, and a steady stream of social content.

But too often, we stop at the “promo post and done” stage.

And that’s where the potential gets wasted.

This week’s MIC Newsletter (out Tuesday 9th) is all about how to repurpose like a pro -showing how one episode can fuel a whole buffet of content for your comms, marketing, training, and impact reporting.

🖋️ Sign up to get it straight to your inbox this Tuesday:
https://micmedia.kit.com/67f7d8b52f

07/11/2025

If you only share your podcast episode once, you’re doing yourself (and your stories) a disservice.

This week’s Grab The MIC Newsletter (out Tuesday 9th) is packed with practical ways to repurpose your podcast content - so one episode can turn into clips, blog posts, training tools, funding reports, and oodles of social content.

We’re sharing:

• Simple ways to repurpose without burning out

• Tools that genuinely save you time

• Smart ideas for using your podcast beyond promotion - in comms, training, and impact reporting

Because one episode isn’t just one episode - it’s a chance to reach more people, share more stories, and make your impact go further.

🖋️ Sign up to get it straight to your inbox this Tuesday:

https://micmedia.kit.com/67f7d8b52f

01/11/2025

✨ What if your podcast idea didn’t have to be “on brand”?
✨ What if it didn’t need to “perform”?
✨ What if it was just something you’re curious about?

This Tuesday in our Grab The MIC newsletter, we’re writing for the folks who’ve had a podcast idea bubbling away for ages - but haven’t started.

Not because you’re not excited.
But because you’re worried it’ll confuse people.
Or it doesn’t “fit” the day job.
Or it’s not part of the plan.

The pressure to make every idea polished and strategic is real.
But maybe - just maybe - you’re allowed to try it anyway.

📬 It lands Tuesday 4th November.
Sign up here to get it straight to your inbox:
🔗https://micmedia.kit.com/67f7d8b52f

Let’s make space for the ideas you actually want to try — even if they’re not perfect yet.

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31/10/2025

Got a podcast?

But got an idea you kinda want to try - but you’re not sure if it’s “on brand”? Or if your audience will get it?

You’re not alone.

This Tuesday’s Grab The MIC newsletter is for podcasters sitting on a new idea... and overthinking the hell out of it.

We’re talking:

→ Soft launches

→ Low-stakes experiments

→ And giving yourself permission to test, tweak and play

Because not every episode needs a strategy.

And your podcast doesn’t have to stay the same forever.

📬 It lands Tuesday 4th November.

Get it here: https://micmedia.kit.com/67f7d8b52f

27/10/2025

Planning your podcast?

Then you’ll want to know what most podcasters go back and fix later.

This week’s Grab The MIC newsletter is for anyone in the pre-launch phase - those of you scribbling notes, researching mics, and trying to get it all perfect before pressing record.

Well thing is right, you won’t. And you don’t need to.

This edition shares:

✨ What you can change later and what to keep simple now
✨ A free podcast refresh checklist

Perfect if you’re still in the “is it ready yet?” phase.

📩 Subscribe and get it on your inbox on Tuesday 👇

https://micmedia.kit.com/67f7d8b52f

25/10/2025

Has your podcast’s growth stalled a bit?

Engagement dipped?

Feel like it’s running on autopilot?

You don’t need a full rebrand (ain’t nobody got time for that).

But a little refresh might be just the thing.

This week’s edition of Grab The MIC, our newsletter for podcasters in the social impact space, is all about how to breathe new life into your show — without starting from scratch.

We’ve even made you a handy Podcast Refresh Checklist

→ A simple guide to help you spot what needs attention and track your tweaks.

Perfect if your show’s feeling a bit samey, stuck, or in need of a tidy-up.

📩 Sign up to get the newsletter (and checklist) straight to your inbox on Tuesday 👇

https://micmedia.kit.com/67f7d8b52f

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Let’s Make Awesome Audio

MIC is a social enterprise that makes podcasts for good eggs, shows others how to create them and hosts meetups for the podcaster community.

Founded in early 2019 by Vic Elizabeth Turnbull,

MIC is obsessed with audio and reckons everyone should have the opportunity to get involved with podcasts, whether as a contributor, maker or consumer.