MIC Media

MIC makes podcasts, teaches people how to produce their own and hosts MIC's Podcast Club

11/08/2025

🎙 Most podcasters are missing this SEO trick.

It’s one of the simplest ways to:

- Boost visibility in Google and podcast apps

- Get recommended more often

- Help AI tools (like ChatGPT, Siri, Alexa) pull your show as the answer

And yet… loads of creators either overlook it or do it in a way that gives zero SEO benefit to their own show.

This week’s edition of the Grab The MIC newsletter, part of our Summer SEO for Podcasters series, breaks it down: what it is, why it matters, and how to start using it so it actually works for you.

It’s easy, free, and ridiculously effective… but only if you do it right.
The kind of tweak that makes you wonder why no one told you sooner.

📩 Want the full tip direct to your inbox on Tuesday?

Join the mailing list here: 👉 https://micmedia.kit.com/67f7d8b52f

07/08/2025

This week we recorded with Andy Burnham, Mayor of Greater Manchester, and Folashade Alonge from GM Shapers for the brand-new Greater Manchester Live Well Podcast.

The series brings together over 100 voices from across the city region, all sharing what great, everyday support looks like in their neighbourhoods.

Co-narrated by Tabz O'Brien and Annette Cloherty from the Live Well team, this podcast is about people, ideas, and action.

A massive thanks to Tabz and Annette for their patience, vision and for trusting the process. It’s been a joy to bring this one to life together.

Can’t wait to share more when it launches. Until then, here’s a sneak peek behind the scenes 👇

04/08/2025

You're probably podcasting between everything else.

Not from a fancy studio.

Not with help from a team of 50 (Hi Steve👋).

But in cars, kitchens, lunch breaks, between the school runs.

This week in our Grab The MIC newsletter, we’ve pulled together something we’re calling Podcasting Wins Bingo – a gentle nudge to notice the stuff you’re actually bossing… even if you don’t give yourself credit for it.

Things like:

- Recording an episode when you didn’t really feel like it

- Finally getting your mic to talk to your laptop

- Pressing save before closing your edit (yes – that counts)

They might not make the headlines – but they absolutely matter.

We don’t shout about these kinds of wins enough.

You might be ticking off more than you think.

✔️ Want the full lowdown?

Sign up for Grab The MIC – our weekly newsletter for podcasters doing it alongside everything else.

It’s out Tuesday (tomorrow!)👇

https://micmedia.kit.com/67f7d8b52f

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03/08/2025

This one’s for the “I want to start a podcast but don’t know what to talk about” gang.

It’s one of the most common things we hear in our workshops, inbox, and DMs.

So this week in our Grab The MIC newsletter, we’re sharing something especially for those of you who haven’t started yet.

We’re looking at how to actually figure out what your podcast should be about, even if you’re not sure you’ve got anything to say.

You just need a starting point. And we’ve got a way to help you find it.

📬 Want to read it?

The newsletter lands Tuesday morning.

Sign up here → https://micmedia.kit.com/67f7d8b52f

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29/07/2025

were one of MIC media's first ever clients and six years later, we’re still working together.

They back women making a difference in the world, and we’re proud to help tell the stories behind that work.

Together, we’ve created a podcast that does more than just share updates, it supports their network, helps people feel seen, and even helps them win new work.

When Nickala says they now include podcasting in their funding bids – that hits different.

That means it’s become a proper, useful part of what they do. Not just a nice-to-have, but something that strengthens their impact.

That’s always our aim.

If you’re looking for podcast support that fits your values, your voice and your audience let’s have a chat talk, drop me a DM!

28/07/2025

“Why isn’t anyone finding our podcast?”

It’s one of the biggest frustrations we hear from podcasters and we get it.

You’ve put the work in, episodes are live, and now you’re just hoping someone stumbles across them.

But visibility on search engines (and now AI tools) doesn’t happen by magic.

It needs a nudge and that starts with keywords.

In this week’s Grab The MIC newsletter (out Tuesday - tomorrow!), we’re diving into how better episode titles, show notes, and descriptions can help your podcast get picked up in search.

✨ This is Part 3 of our Summer SEO for Podcasters series, but you don’t need to have read the others to get stuck in.

If you’re…

Trying to grow your audience

Planning a podcast and want to start strong

Or just figuring out how to get more ears on your show

Then this one’s for you.

🔗 Not subscribed yet? Join the list here:👇
https://micmedia.kit.com/67f7d8b52f

Because you didn’t launch your podcast for it to sit in the digital wilderness, did you?

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25/07/2025

SEO. Keywords. Metadata.

If those words make your blood run cold… you’re definitely not the only one.

They can sound like techy, overwhelming marketing jargon, not something that should matter to podcasters, right?

BUT

You could have the most brilliant, thoughtful, well-produced podcast in the world…

But if people can’t find it, what’s the point?

In this week’s Grab The MIC newsletter, we’re breaking down the ‘wordy bits’ that make a big difference to your podcast’s visibility:

- Episode titles

- Show notes

- Descriptions

- And yes, those mysterious 'keywords'

Because when it comes to growing your podcast, your words matter.

It’s Part 3 of our Summer SEO for Podcasters series, and it’s ideal if you’ve ever thought:

“How do I get more people to find my podcast?”

“What even goes in good show notes?”

“Do I really need to know about SEO?”

🗓️ Lands in inboxes Tuesday. Sign up now to get it 👇

https://micmedia.kit.com/67f7d8b52f

Because “build it and they will come” doesn’t really cut it in podcasting.

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21/07/2025

Tomorrow's Grab The MIC newsletter is all about how to get studio-quality sound - without having a studio.

At MIC, we’re all about making podcasting accessible.

No fancy kit. No soundproofed booths.

And definitely no 'you need to buy a £300 mic' kind of advice.

Whether you’re already podcasting or still thinking about launching your first show, this issue is packed with practical tips to help you sound more professional - without spending a fortune.

We cover:
- What gear actually matters (and what you can skip)
- The mic techniques that make the biggest difference
- Common recording mistakes (hello, Blue Yeti)
- How to get great audio from wherever you are

It's based on our experience producing over 50 podcast projects for social impact organisations - in all kinds of weird and wonderful spaces.

📩 Want to get this week’s issue?
Sign up here: https://micmedia.kit.com/67f7d8b52f

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18/07/2025

🎧 Studio sound without the studio (or the price tag)?

Yes, it’s possible.

This week’s Grab The MIC newsletter is packed with tips to help you get pro-sounding podcast audio without hiring a studio or spending a fortune.

Whether you’re already podcasting or just getting started, we break down:

- What gear actually matters

- Common mic mistakes (hello, Blue Yeti)

- The kind of space that helps you sound better, no foam walls required

It’s real-world, accessible advice based on producing 50+ podcast projects with social impact orgs and indie creators.

🟡 The issue lands on Tuesday

📩 Sign up now to get it in your inbox: https://micmedia.kit.com/67f7d8b52f

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Let’s Make Awesome Audio

MIC is a social enterprise that makes podcasts for good eggs, shows others how to create them and hosts meetups for the podcaster community.

Founded in early 2019 by Vic Elizabeth Turnbull,

MIC is obsessed with audio and reckons everyone should have the opportunity to get involved with podcasts, whether as a contributor, maker or consumer.