MIC Media

MIC makes podcasts, teaches people how to produce their own and hosts MIC's Podcast Club

27/08/2025

Thinking about starting a podcast but drowning in advice, apps, and gear guides?

We hear yer!

There’s so much out there, so we’ve done the legwork for you.

Our newly updated Podcasting Essentials Guide is your no-faff starting point.

We’ve pulled together our fave tools, software, and kit recommendations in one handy, downloadable place.

🆕 Plus, it now includes video resources too!

Whether you’re a charity, CIC, council or any other kind of good egg, this guide is built to help you cut through the noise and actually get going.

👉 Grab your free copy and get our best tips straight to your inbox:

Simply follow the link in our bio and follow the 'Podcasting Essentials' link!

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25/08/2025

Did you know transcripts can help more people find your podcast, not just read along? 👀

Most people reckon they’re just for accessibility (which is a bloody good reason to have them)...

But transcripts have a quiet little job behind the scenes that can make a big difference to how discoverable your podcast is.

If you’re podcasting already or just planning your first episode, this week’s Grab The MIC newsletter is for you.

🍧We’re nearly at the end of our Summer SEO for Podcasters series and this one's all about transcripts - we look at,

- Why they matter

- Where to put them

- How to make them work harder for you

It’s a cracking read if you’re doing good stuff and want more of the right people to find it.

👉 Sign up to get it in your inbox on Tuesday: https://micmedia.kit.com/67f7d8b52f

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22/08/2025

Once upon a time in TV, film and radio production, transcripts were typed out manually.

Rewind. Pause. Type. Repeat. For hours.

It was painful. Soul-sapping.

A true test of patience and finger stamina.

Thankfully, the world has moved on and now there are brilliant AI tools that can whip up transcripts in minutes.

Actual witchcraft.

And yet… a lot of podcasters still don’t use them.

Or if they do, they’re not making the most of what transcripts can really do.

They’re not just about accessibility (though that’s reason enough).

Transcripts also help your podcast show up in search results, get picked up by AI tools, and give you loads of content to repurpose across platforms.

In this week’s Grab The MIC newsletter, we’re covering:

📄 What transcripts actually do for your podcast
📍 Where to put them so they work harder
🧠 How to plan ahead to get the most out of them

Perfect if you’re podcasting already or still in the planning stages.

👉 Sign up to get it in your inbox on Tuesday: https://micmedia.kit.com/67f7d8b52f

And one more thing:
Please don’t transcribe by hand. Ever again.

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19/08/2025

✨ Back in the room!!

MIC's Podcast Club hosted it's first in-person MIC’s Podcast Club meetup since 2023.

It was lush to be back together IRL talking all things podcasting.

Usually, the only time we get to meet fellow podcast folks in person is at big London conferences. So this was extra special.

We had people travel in from Yorkshire, Derbyshire, Lancashire and beyond, representing everything from true crime to football, crafts to history, plus indie producers, network folks and curious newbies.

We’ll be putting on more in-person Podcast Club meetups (next one’s in autumn!)

And our virtual meetups are back this September too.

Whether you’re near or far – if you’re into podcasting and want to hang out with like-minded souls, you’re very welcome.

👉 Want to be part of it? Join us at meetup.com/micpod

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18/08/2025

One of the biggest things that holds people back starting a podcast isn't the tech, the time or even the editing.

It’s the heebeejeebees of...

“Right-o… what am I actually going to say?”

But, there’s no one ‘right’ way to prep your episodes.

Some people script every word, others jot a few bullet points, some hit record and figure it out as they go.

Each has its pros and pitfalls.

That’s exactly what we're breaking down in tomorrow's Grab The MIC newsletter - so you can find a prep style that feels natural, takes the presh off and helps you get started.

If you’re on the list, you’ll also get our MIC Episode Prep Template (the same one we use with clients) to make it even easier.

👉 Sign up here: https://micmedia.kit.com/67f7d8b52f

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17/08/2025

How you prepare what you say in a podcast can completely change:

🎙️ Confident you sound

🎙️ Much you ramble (or don’t!)

🎙️ Much you dread the edit

This week’s Grab The MIC newsletter breaks down the 3 most common prep styles, including their pros, pitfalls, and how to make each one work for you.

💡 And for subscribers only…
We’re giving away the exact MIC Episode Prep Template we use with our podcast clients.

It’s packed with structure and prompts.

You’ll get it free when this week’s issue lands in your inbox on Tuesday.

Not on the list yet?
Now’s the perfect time to join our growing community of social impact podcasters.

👉 Sign up to Grab The MIC here: https://micmedia.kit.com/67f7d8b52f

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14/08/2025

This landed in our inbox.

Made. Our. Day. ❤️

If you’re a good egg in the social impact space, making (or plotting) a podcast, our Grab The MIC newsletter your new favourite read.

No jargon, tech-bro nonsense or condescending vibes.

Just straight-talking, super-useful tips to help you plan, make, and grow your podcast so it actually makes an impact.

✨ Get tips and feel dead chuffed with your podcasting self.

📩 Sign up here https://micmedia.kit.com/67f7d8b52f
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11/08/2025

🎙 Most podcasters are missing this SEO trick.

It’s one of the simplest ways to:

- Boost visibility in Google and podcast apps

- Get recommended more often

- Help AI tools (like ChatGPT, Siri, Alexa) pull your show as the answer

And yet… loads of creators either overlook it or do it in a way that gives zero SEO benefit to their own show.

This week’s edition of the Grab The MIC newsletter, part of our Summer SEO for Podcasters series, breaks it down: what it is, why it matters, and how to start using it so it actually works for you.

It’s easy, free, and ridiculously effective… but only if you do it right.
The kind of tweak that makes you wonder why no one told you sooner.

📩 Want the full tip direct to your inbox on Tuesday?

Join the mailing list here: 👉 https://micmedia.kit.com/67f7d8b52f

07/08/2025

This week we recorded with Andy Burnham, Mayor of Greater Manchester, and Folashade Alonge from GM Shapers for the brand-new Greater Manchester Live Well Podcast.

The series brings together over 100 voices from across the city region, all sharing what great, everyday support looks like in their neighbourhoods.

Co-narrated by Tabz O'Brien and Annette Cloherty from the Live Well team, this podcast is about people, ideas, and action.

A massive thanks to Tabz and Annette for their patience, vision and for trusting the process. It’s been a joy to bring this one to life together.

Can’t wait to share more when it launches. Until then, here’s a sneak peek behind the scenes 👇

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Website

http://www.micmedia.co.uk/

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Let’s Make Awesome Audio

MIC is a social enterprise that makes podcasts for good eggs, shows others how to create them and hosts meetups for the podcaster community.

Founded in early 2019 by Vic Elizabeth Turnbull,

MIC is obsessed with audio and reckons everyone should have the opportunity to get involved with podcasts, whether as a contributor, maker or consumer.