MIC Media

10/09/2026

How much does it actually cost to make a podcast?

Probably not as much as you think.

You can spend thousands on fancy studios, cameras and kit. But if you've already got a laptop and some headphones, you might have most of what you need to get started.

Our latest blog breaks down the costs to think about, from microphones and software to video, marketing and the one people often forget… your time.

Our advice? Nail the idea first. Then work out what you actually need to spend.

📖 Read it here: https://micmedia.co.uk/how-much-does-it-cost-to-produce-a-podcast/

09/09/2026

👀

🎨 Creativity is thriving in Tameside!

Congratulations to the shortlist for Creative Business of the Year at Pride of Tameside Business Award 2026:

🎭 The Nicholson Academy
🌈 Global Grooves - Manchester
🎙️ MIC Media

From inspiring creativity to delivering outstanding projects and experiences, these organisations showcase the incredible talent within our borough.

Massive thank you to Chartrange for sponsoring this category!

Well done and good luck! 🌟

08/09/2026

Thinking about starting a podcast for your business?

Before you buy a microphone, choose your theme music or start worrying about whether you need to film the whole thing too… come to this.

On Friday 25 September, we're running a FREE podcast strategy workshop for Tameside businesses with Tameside Means Business in Stalybridge.

And this is NOT a technical “how to start a podcast” workshop.

We’re going to take a step back and look at what a podcast could actually do for your business.

Could it help you build trust? Share your expertise? Strengthen relationships with your audience? Tell better stories? Create useful content?

And, importantly… is a podcast even the right thing for your business in the first place?

We’ll look at what makes business and branded podcasts work, some of the common mistakes people make, what’s realistically involved in producing one and the questions worth asking before you spend a penny on equipment.

Plus, we’ll finish with a 20-minute Ask Me Anything, so bring your podcast ideas, questions and conundrums and pick our brains.

Friday 25 September
10am–12pm
Stalybridge
FREE for Tameside businesses

Fancy it?

See all the details and book your free place on Eventbrite here --> https://micmedia.co.uk/podcast-workshop-tameside/

P.S. You absolutely do not need to own a microphone. In fact, we'd rather you didn’t buy one until after the workshop. 😆

07/09/2026

Humans fricking love stories.

We always have.

We remember stories, retell them, share them, sing them, add a few embellishments for your mates down the pub. 👀

And I reckon brill podcasts understand this.

Because if you’ve got an actual HUMAN BEING sitting in front of you, what a bloody waste it would be to only get the stuff they know.

Of course we need facts. We need context. We sometimes need to ask questions just so the rest of us know what the bloody hell is going on.

But get the stories.

The stuff they’ve seen. The stuff that surprised them. The thing that went spectacularly t**s up. The moment they changed their mind. The thing they still think about years later.

There’s the stuff your guest knows.

And then there’s the stuff only THEY can tell you.

That’s what we're getting into in this Tuesday’s Grab The MIC newsletter 🎙️

If you make podcasts that matter, get yourself on the list.

Sign up here --> https://micmedia.kit.com/67f7d8b52f

Simply click the link in our bio and follow the 'Grab The MIC Newsletter' option 😊

06/09/2026

Running a community is a funny old thing.

Nearly eight years ago, MIC’s Podcast Club started with a bunch of indie podcasters meeting in a pub in Manchester.

Then 2020 happened, we moved online and… we just kept going.

Next Wednesday will be our **89th meetup**.

EIGHTY NINE!

Every month, our Vic and Charles give up an evening of their spare time to make Podcast Club happen.

Not because there’s some big masterplan behind it. We don’t make any money from it.

We do it because we genuinely love it.

We love the people who come, and we’re incredibly proud of the community that’s grown around it.

People turn up with questions, problems, wins, ideas and the occasional podcasting crisis.

And other people help.

They share what they’ve learnt. Recommend guests. Swap contacts. Celebrate wins. Talk through problems. And sometimes reassure someone that no, their podcast isn’t s**t and they should absolutely keep going.

Some people have been coming for YEARS.

And that’s the glorious thing about community.

It’s not really about the thing you organise.

It’s the people who keep turning up for each other.

After our little summer break, **MIC’s Podcast Club is back next Wednesday, 9th September, 6–8pm online.**

Bring your podcast questions, problems, wins, half-baked ideas or just yourself.

Vic and Charles will put the kettle on.🫖

Come and join us here www.meetup.com/micpod

03/09/2026

📣 TAMESIDE BUSINESSES! Fancy finding out what a podcast could actually do for your business? 🎙️

We’re teaming up with Tameside Means Business for a FREE, in-person session in Stalybridge.

And nope, this isn’t a “how to buy a microphone and start a podcast” workshop.

We’re starting before all that stuff.

What do you actually want a podcast to DO?

Build trust? Share your expertise? Tell brilliant stories? Reach new people? Build relationships?

And importantly… is a podcast actually the right thing for your business in the first place?

MIC media founder Vic Elizabeth Turnbull will be sharing loads of practical advice from our experience of producing 60+ podcast projects and training nearly 3,000 people.

PLUS there’s a 20-minute Ask Me Anything at the end, so bring your podcast idea and pick Vic’s brains 🧠🎙️

📅 Friday 25th September
⏰ 10am–12pm
📍 Florence & Amelia’s, Stalybridge
🎟️ FREE

If you run a business in Tameside, come and join us!

Know someone local who’d be interested? Tag ’em or send this their way 👇

🎟️ Book your free place: https://www.eventbrite.co.uk/e/strategic-ways-podcasting-can-support-your-business-tickets-1998216582589

30/08/2026

There’s a LOT you could edit out of a podcast.

The bigger question is: what should you actually bother with? ✂️

And what should you leave alone?

Because good podcast editing isn’t about polishing every tiny imperfection out of a conversation. It’s about knowing what’s worth your time, what makes a better listen and what really doesn’t need ten minutes of faffing about.

That’s what we’re getting into in this week’s Grab The MIC, our free weekly newsletter for podcasters and people who want to start one.

It lands Tuesday at 11am.

Get on the list before this week’s lands 👇

https://micmedia.kit.com/67f7d8b52f

26/08/2026

🎙️ INDIE PODCASTERS! WE’RE BACK!

After a little summer break, MIC’s Podcast Club returns on Wednesday 9th September, 6–8pm 🙌

Never heard of Podcast Club?

It’s a free monthly meetup and support community for indie podcasters. A place to ask questions, swap advice, share what you’ve learnt and get help from other people who know what it’s actually like to make a podcast.

And September will be our 89th meetup 🤯

We’re heading into our 8th year of bringing podcasters together, which is quiteBANANAS 🍌

We’re online too, so you can join us from your sofa, kitchen table, studio, shed... wherever you and your headphones happen to be.

Got a podcast problem? Bring it.

Lost your podcasting mojo over summer? Come along.

Got something exciting to share? We want to hear it.

Just fancy hanging out with a proper lovely bunch of podcasters for a couple of hours? Also an excellent reason.

🎙️ MIC’s Podcast Club
📅 Wednesday 9th September
⏰ 6–8pm
💻 Online
🎟️ FREE

👉 RSVP: https://www.meetup.com/micpod/events/315758956/

Know an indie podcaster? Send this their way! 💛

25/08/2026

What have 60+ podcast projects taught us?

Quite a lot, as it happens.

We’ve recorded in offices, libraries, community centres and people’s kitchens. We’ve recorded while running, on bikes and at football matches.

And yes, we’ve even stuck a microphone under the nose of Prime Minister Andy Burnham!

But after all those projects, some of our biggest lessons have very little to do with microphones.

Things like why purpose needs to come before the tech. Why the people matter more than the kit. Why making the podcast is only half the job. Why a big download number doesn’t necessarily mean success.

And the unexpected ripple effects a podcast can create.

We’ve pulled together some of the biggest things we’ve learned from producing podcasts with universities, charities, councils, NGOs, social enterprises, businesses and plenty of other good eggs doing good things.

If your organisation is making a podcast, or even just thinking about one, there should be something useful in here for you.

Read: What Producing 60+ Podcast Projects Has Taught Us About Podcasting for Organisations

👉 https://micmedia.co.uk/what-producing-60-podcast-projects-has-taught-us-about-podcasting-for-organisations/

20/08/2026

🚨 NEW EPISODE OUT NOW! LISTEN! 🎙️

Go on.

LISTEEEEN TOOOOO ITTTTTTTT!!!

😂

We do this with podcast promo all the time.

Spend hours making an episode, hit publish, chuck “OUT NOW!” on socials and then wait for the listeners to come flooding in.

Any minute now...

Our motto at MIC is build it and they won't come.

Because before you think about how to promote an episode, there's a better question:

What do you actually want to happen because you've made it?

Once you know that, you've got a much better idea of what to do after you hit publish.

And yes, it takes time. Podcasting takes time. Marketing takes time.

But you've spent hours making the bloody thing. Make some time to help people hear it.

That's what we're getting into in Tuesday's Grab The MIC newsletter.

It lands at 11am on Tuesday 25 August.

👉 Join the mailing list now --> https://micmedia.kit.com/67f7d8b52f

Then finish both with:

What's your post-publish strategy: proper plan or “OUT NOW!” and hope for the best? 👀