
10/08/2025
We went VIRAL, and here’s exactly what we learnt and how it impacted business… 🤯😳
(…and it’s really not what you would expect!)
The viral video was about something SO silly. I wasn’t giving value. It wasn’t even related to my business… But it was funny, it made people laugh, and more importantly it was trending all over the world 🌍 👀
Did I get any sales from it? No.
…But did it drive more people to my page? Yes.
Here’s what I really learnt:
1️⃣ Don’t overthink TikTok. It’s meant to be funny, relatable, ‘real’ content. Nothing overly serious and boring.
2️⃣ Always try to relate it back to your business (in some way) so you can actually see the benefits.
3️⃣ It’s easier to get views on TikTok…
4️⃣ Instagram and TikTok content is different. You’re strategy shouldn’t be just recreate what you do on Instagram.
Soon we’ll be launching TikTok support and sharing what we’ve learnt so far…
Have you ever gone viral? We’d love to hear what you learnt and how it impacted your business!