28/05/2024
The #1 reason your business isn’t converting is because of your low quality / lack of website.
Here are my top 5 features your website NEEDS to gain more CUSTOMERS in 2024.
#1 Free Value
The best websites offer a free gift / content that builds trust and showcases part of what your paid services or products have to offer.
#2 Premium Landing Page
It is essential when you direct customers to your website, that you have a landing page optimised for impulse buying. Give visitors an influx of benefits and features with an easy 1-2 click way of purchasing or booking with you.
#3 Real Testimonials
A hell of alot of websites nowadays have generic testimonials that probably aren’t genuine or real. The best way to showcase a testimonial is via video or at least a selfie with the product with text that looks like a real human made it!
#4 Branding
Too many times i’ve audited a website and been confused about the branding of the business. Sometimes it doesn’t even make sense what the logo represents. It’s essential your branding tells a story; it is clear and easy to differentiate from competition but is also memorable in a way.
#5 High Quality Content/Copywriting
DO NOT USE LOW RESOLUTION IMAGES. This one is a huge pet peeve of mine. Do you ever see apple use 720p images. Blurry and unreadable? No. I don’t mean use 4K images but at least make it clear. As for the copywriting. Spelling mistakes are the #1 way to deter customers from buying from you. Do a spell check.
Thank you for reading. Hopefully this helps push you to update your current website or design a new one!
