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Forward And Thinking

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Forward And Thinking

Expertly crafting campaigns that deliver results using media channels and online PPC platforms.

18/12/2025

Nothing says Christmas quite like York Minster lit up in all its festive glory 🌟

We’re delighted to support this year’s Christmas Tree Festival campaign, helping to spread some seasonal sparkle and remind people why York is such a magical place to visit at this time of year.

16/12/2025

BRAND SPOTLIGHT SERIES: Make Waves

This month, Darren shares why Make Waves has earned the spotlight, a challenger brand redefining the deodorant and anti-perspirant market. From sustainable, subscription-based products to bold scents and personalisation, they’re proving that performance, design, and values can work hand in hand.

In this short video, Darren breaks down what makes Make Waves’ branding so compelling and why they stand out in a crowded, big-brand-dominated category.

Want the full story, including the media ideas we’d propose for them?
Read the full feature: https://www.forwardandthinking.com/brand-spotlight-series-make-waves/

09/12/2025

📺 Streaming success story

Amazon Prime Video’s ad-supported tier has grown its monthly reach by 15% year-on-year, now connecting with 22 million active viewers across the UK.

That’s around 11.7 million UK households we can reach, and with Amazon DSP now offering inventory across Netflix, Disney+, Spotify and Roku, advertisers can reach eight out of ten UK homes through one platform.

Connected TV continues to dominate, and brands of all sizes have the opportunity for smart, data-led campaigns.

26/11/2025

🎉 We’re continuing the journey with Wirral Met College!

We’re proud to have retained Wirral Met as a client following a competitive tender process. This long-term partnership has delivered brilliant results, with campaigns that track down to course-level applications, giving the college a clear view of their return on ad spend.

Wirral Met said:
“We’re delighted to be continuing our partnership with Forward & Thinking. Their expertise in digital marketing has enabled us to deliver targeted campaigns that engage, inspire, and convert our audiences.”

We’re excited to keep pushing boundaries together into the next academic year.

20/11/2025

🎬 Old media is the new cool

Zillennials are bringing new life to so-called “old media.” While everyone’s focused on digital ads, Gen Z and Millennials are tuning in to cinema and out-of-home campaigns for something real, memorable and unskippable.

Here’s why:
👀 79% of young moviegoers say cinema ads are more memorable than anything they see on their phone
💬 66% of 18–34-year-olds take action after seeing an OOH ad
🤝 Trust in OOH and cinema ads sits at 49% and 54%, compared to just 19% for social media

For brands chasing attention, credibility and engagement, it’s time to look back to move forward.

13/11/2025

BRAND SPOTLIGHT SERIES: Au Vodka ✨

This month, Natalie shares why Au Vodka has earned the spotlight, a brand that’s taken its signature gold and turned it into a full 360° identity. From gold-wrapped cars and vending machines to their bold expansion into the US, they’re a masterclass in consistency, confidence, and creative impact.

Read the full feature here: www.forwardandthinking.com/brand-spotlight-series-au-vodka

10/11/2025

🍿 A blockbuster partnership for advertisers

Amazon Ads and Netflix have teamed up to let advertisers buy Netflix ad inventory programmatically through Amazon’s DSP, and we’re all for it!

What this means for brands:
✅ Streamlined campaign management in one place
✅ Access to Amazon’s data and clean-room targeting
✅ Smarter frequency control and higher ROI
✅ Global reach and brand-safe environments alongside premium Netflix content

To celebrate this partnership, we’re offering a free Netflix and Amazon campaign proposal. Drop us a message or speak to one of our experts to find out more 🎬

06/11/2025

🤖 Smarter, safer, and more transparent advertising

Google’s Ad Traffic Quality team is stepping up its fight against invalid traffic using AI from Google Research and DeepMind. The result? A 40% drop in deceptive or disruptive ad activity.

This is great news for advertisers and users alike, meaning:
✔️ Real customers reached
✔️ Less wasted spend
✔️ Safer, more transparent campaigns

A stronger, cleaner digital ecosystem benefits everyone, and we’re here for it.

31/10/2025

🎄 It’s not too late to make a big impact this Christmas and Black Friday!

We’re rolling out exclusive Q4 media incentives to help your brand shine across the UK 🌟

📺 TV – Sky Offers
• Digital Incentive: Get 5–15% extra impressions when you book a solus digital or AdSmart campaign
• Value VOD: Q4 rates from £15 CPT for on-demand visibility
• Performance Digital: New to SFVOD? Sky will match your spend for 100% added value around major sports content ⚽🏎️🎯

🚌 Bus Advertising
Lower Rears from £95 per panel (8 Dec–4 Jan)
Supersides from £205 regional / £268 London (1–28 Dec)

With limited space and unbeatable festive rates, now’s the time to get ahead and secure your campaign before the year ends 🎅

📅 Let’s get your brand on screen and on the move this season.

28/10/2025

🎧 Rocking out with PCSpecialist and Kerrang! Radio !

We’re thrilled to be working with PCSpecialist on a new partnership with Kerrang! Radio, featuring sponsorships and podcast host reads.

The campaign taps into the passion and energy of Kerrang!’s music-loving audience, blending creativity with authenticity, the perfect combo for a tech brand that lives and breathes performance.

Stay tuned for some behind-the-scenes content when the host read goes live!

22/10/2025

🏆 Huge congratulations to Fiona, our Employee of the Quarter 🎉

Fee has absolutely smashed it this quarter, from juggling artwork and client communications to keeping campaigns running seamlessly, she’s done it all with her trademark calm, creativity, and can-do attitude 🙌

Here’s what her teammates had to say:
💬 “Fee’s adaptability, dedication, and proactive approach have ensured campaigns run smoothly and clients are supported beyond expectations. She truly embodies what it means to be a team player.” – Natalie Downie

💬 “Fiona has gone above and beyond this quarter, juggling artwork, PCAs, and client communications with composure and excellence. She’s smashed every task thrown her way – well done, Fee!” – Natalea Walker

We couldn’t agree more. Congratulations, Fee… well deserved! 👏

17/10/2025

📺 Insights from the Evolving TV Landscape

Fiona and Natalie recently attended the Thinkbox Televisionaries event, diving into the latest trends shaping the future of TV advertising.

The TV world is changing fast, and it’s exciting to see how quality, trusted, and data-driven viewing continues to grow.

🔹 Viewing habits: BVOD and SVOD viewing has grown 18% from H1 2024 to H1 2025, with ad-supported quality content now reaching 60% of all UK adults (up from 56% last year).

🔹 Commercial TV continues to lead, delivering the highest reach and most viewing, averaging 3 hours 45 minutes per day across ITV, Channel 4 and Sky.

🔹 TV remains dominant, accounting for 85% of AV advertising time.

💬 Key takeaways from the panel:

Kelly Williams (ITV): Balancing short-term results with long-term brand strategy is key when planning TV campaigns.

Rak Patel (Channel 4): TV’s superpower is trust, the same regulations that make it challenging creatively also make it one of the most credible mediums.

Rufina Lawani (Sky): First-party data is reshaping how campaigns are measured and optimised in real-time.

David Amodio (Amazon): With tighter budgets, proof matters more than ever. Tools like Amazon Marketing Cloud provide clear evidence of effectiveness.

✨ The takeaway:
TV continues to evolve, but its core strengths of reach, trust, and proven effectiveness make it as powerful as ever for advertisers.

Address

82 York Road
Market Weighton
YO433EF

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+441430236200

Website

https://www.forwardandthinking.com/

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