Forward And Thinking

Forward And Thinking Expertly crafting campaigns that deliver results using media channels and online PPC platforms.

What a brilliant few weeks it's been with Lilia from the University of Hull! 💗Lilia joined Forward & Thinking with a rea...
05/10/2026

What a brilliant few weeks it's been with Lilia from the University of Hull! 💗

Lilia joined Forward & Thinking with a real project to tackle: helping us develop HubSpot into the "brain" at the centre of our sales operation, and importantly, turning that strategy into something our team could actually use.

And she absolutely delivered. From understanding our business and sales process, to building the strategy, setting up new processes and sequences, and presenting it all back to the sales team, Lilia has made a genuine difference to how we'll work going forward.

Our Sales Director Darren probably said it best: "BY FAR the most impressive" student, intern or apprentice he's worked with. High praise, and very much earned.

From day one, Lilia fitted straight into the team. Nothing was ever too much trouble and she approached everything with enthusiasm and professionalism.

A huge thank you to Lilia, and to the University of Hull for introducing her to us. She's got a very bright future ahead of her. 👏💗

A great day at The Future of Media in Manchester, with Natalea Walker attending 👋Lots of interesting conversations aroun...
23/09/2026

A great day at The Future of Media in Manchester, with Natalea Walker attending 👋
Lots of interesting conversations around Total TV, AI and the role media plays in shaping strategy.

A few takeaways that stuck with us:

📺 Total TV: Bigger numbers aren’t always the answer, there’s a legitimate place for wastage.

🤖 AI: The first native AI generation is coming fast, and planners need to be thinking about what that means for strategy now.

💡 Media shouldn’t be briefed in last: Media has a role to play in shaping the strategy, not just delivering it.

📊 Real plans, real results: Seeing live campaigns broken down from aims through to outcomes was a great reminder of how theory translates into practice.

For us, events like this are an opportunity to listen, learn, reflect and challenge our thinking, taking those insights back into the agency to help us adapt, grow and strengthen the offering we provide to our clients.

LEEDS. WE TOOK OVER. On Sunday, Employment Hero took over the streets of Leeds.Bus wrapped.Street graffiti.Panels everyw...
04/09/2026

LEEDS. WE TOOK OVER.

On Sunday, Employment Hero took over the streets of Leeds.

Bus wrapped.
Street graffiti.
Panels everywhere.
And one very big brand making one very big statement.

This wasn’t just advertising. It was a full scale takeover, bringing Employment Hero to life across the city.

Because if you’re going to build a brand, you don’t whisper. You make some noise.

Leeds, consider yourself introduced to Employment Hero.

We are excited to partner with such an amazing team at Employment Hero’s, and together we’re only getting started.

🎄 100,000 people streamed "All I Want for Christmas" over one weekend in July.Christmas is already on consumers' minds.....
05/08/2026

🎄 100,000 people streamed "All I Want for Christmas" over one weekend in July.

Christmas is already on consumers' minds... is it on yours?

If you haven't started planning your Christmas ad campaigns yet, now's the perfect time. The earlier you prepare, the more time you have to build awareness, test your creatives, and maximise your results.

Haven't started? Don't panic.

We're offering FREE Christmas campaign planning sessions to help you get ahead. Drop us a message to book yours! 🎅

Real results. Real partnerships.When clients trust us with their digital marketing, we become an extension of their team...
23/07/2026

Real results. Real partnerships.

When clients trust us with their digital marketing, we become an extension of their team. From strategy to ex*****on, our focus is on delivering measurable growth through data-driven Google Ads campaigns.

A huge thank you to Tribal UK for the amazing testimonial and for trusting us to be part of your journey. Here's to even more success together! 🙌

BRAND SPOTLIGHT SERIES: THRSTY Hydration, energy and a brand that's doing things differently. 👏This month we're spotligh...
14/07/2026

BRAND SPOTLIGHT SERIES: THRSTY

Hydration, energy and a brand that's doing things differently. 👏

This month we're spotlighting THRSTY, sharing why it's become a favourite in our team and how we'd help grow the brand through podcast advertising and streamed TV.

Tap the link in our comments to read more! 💙

Three cities. Hundreds of conversations. One big challenge.At the College Marketing Roadshows in Manchester, London and ...
29/06/2026

Three cities. Hundreds of conversations. One big challenge.

At the College Marketing Roadshows in Manchester, London and Birmingham, Darren explored why a renewed focus on brand is critical as we head towards a demographic slump.

When audiences shrink, standing out matters more than ever.

Interested in the full presentation, comment "slides" below.

17/06/2026

"TV? We can't afford that."

It's one of the biggest misconceptions we hear.

The reality? TV has evolved. Entry costs are lower, planning is smarter, and brands of all sizes are finding ways to make TV work.

In this clip, Jo and Natalie discuss why TV remains a cornerstone of effective media planning, including research showing it can boost campaign effectiveness by up to 54%.

Want the full story? Head to our YouTube channel (link in comments), where they dive deeper into the changing world of TV advertising and what it means for modern brands.

Lights. Camera. Recruitment.We recently partnered with Wirral Met College to capture a suite of new video assets designe...
11/06/2026

Lights. Camera. Recruitment.

We recently partnered with Wirral Met College to capture a suite of new video assets designed to inspire future students, celebrate the college's heritage, and support upcoming recruitment campaigns.

A great shoot day is about more than creating content; it's about uncovering the stories that connect with your audience and drive action.

Here's a glimpse behind the scenes.

And they're off! 🐎The Forward & Thinking and Simplytrak teams swapped laptops for race cards and headed to Beverley Race...
13/05/2026

And they're off! 🐎

The Forward & Thinking and Simplytrak teams swapped laptops for race cards and headed to Beverley Racecourse for our team day out.

There were winning tickets, losing tickets, a few suspiciously confident tipsters, and at least one person who picked their horse based purely on the name.

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