Naturally Social was founded by Natalie Luckham and offers social media training, advice and account management packages to suit your needs, finances and level of experience. Details can be found on our website: www.naturallysocial.co.uk/management/
Social media comes naturally to us and we make it our business to stay on top of all the latest trends and updates. Our customers naturally benefit f
rom our obsession with all things social; from Facebook to Snapchat, Youtube to TikTok, we want to help others understand the benefits of using social media in their business and we're committed to showing you all the ways in which you can become naturally social too.
03/10/2025
Fancy some training FOC?! I've been invited to deliver two webinars as part of this year's
Between them, I'll be covering how to use AI (well!) to save time creating content and how to use AI authentically.
There are over 300 people registered to watch already and you can join them. Head to the website ๐ to register, and filter by date (24th October), speaker name or track (productivity) and you'll find me!
19/09/2025
A wonderful full-circle kinda thingโฆ ๐ฅฐ
I cut my teeth as a social media manager working in local government PR 15 years ago.
Today, I was on Whitehall training Public Affairs officers on how they can enhance campaign impact using GenAI tools for press and social media.
Big thanks to Parli-Training for booking me to come in.
The weather was lush, the streets were bustling and Iโm going home with a smile.๐
12/09/2025
ChatGPT helped me close ยฃ10k worth of sales in Augustโฆ
That was one of the case studies for my keynote in Bristol on Wednesday.
I want people to start thinking outside the box.
Idea generation? Sure. Great.
First drafts? Yeah.
But what else are these tools capable of helping us with?? The opportunity really is limited by the imagination so think BIG!
Sales hasnโt always been my strongest skill set, still isnโt if Iโm honest.
But now Iโve got a sales mentor at my side to help me put together value led propositions, pricing and sales decks.
Imagine if I was a seasoned sales person using ChatGPT!
Success stories from my clients this summer include:
๐New partners secured for two charities,
๐ซถ๐ปยฃ2k funding application approved,
๐๐ผDifficult conversations eased,
๐ฅณMarketing strategies written,
๐คฏHours saved on content creationโฆ
BUZZING for each email I receive with these little nuggets ๐ฅฐ
Iโm running AI Made Easy: an accelerator for small businesses and freelancers, in October. You can jump on the wait list now for dates and early bird pricing ๐๐ป
02/09/2025
My favourite video tool just added a host of AI upgrades, and they're insanely good (and fun!)
Problem: We know the algorithms love video content. We know audiences like to see pictures on socials that aren't stock images!
Reality: Creating videos takes time, stock images are naff and we've got a ton of photos on our phones from over the years.
Solution: The image-to-video function on VEED allows you to bring a still image to life by turning it into a short clip, completely prompted by you and how you want it to look.
We actually generated this image in Ideogram to begin with and then I ran it through VEED to turn it into a clip.
LOVE!
This is not an ad for VEED, I genuinely love it and if you fancy giving it a go, check the comments for a trial๐
27/08/2025
Feeling a bit lost when it comes to using AI in your business?
Danielle's feedback is a brilliant reminder that the right guidance can make all the difference.
Natalieโs approach blends expertise with practicality, no fluff, just real tools and confidence to get started safely and ethically.
If you're ready to make AI work for you (without the overwhelm), you know where we are!
20/08/2025
October is looking set to be a busy month as we head to another awards do! (Yes, anotherrrr one!)
Finalists in two categories:
๐Social media campaign excellence for our AI-driven work with Wiltshire Police (So much impact with this campaign, we enjoyed every second working on it!)
Plus
๐I'm up for the Social Media Educator / Trainer of the year award! (One I'm particularly buzzing about as I LOVE training and mentoring others!)
Wish us luck! x
15/08/2025
Looking forward to this ๐คฉ
Iโm heading to the Microsoft offices in London on 2nd October, to be part of a panel discussion on how to encourage the use of AI in the charity sector, and how to get buy in.
Charity Digital
18/07/2025
"No one does it quite like you!"
That's what I keep hearing from people who have taken my training courses.
One client, in particular, who saw me deliver a webinar and went on to sign up for AI Made Easy, told me she'd pitched me to the British Library to give a talk!
She said since seeing my webinar for Small Business Britain and taking my course, she hasn't seen another speaker or trainer half as good. ๐
She told me: "I always feel like I learn tons with you in such a short time, and as a small business owner, itโs rare and marvellous!"
While a humble brag, I wanted to leave a few pointers for those thinking about getting into the training or public speaking space:
๐ซ Do not overwhelm people with too much information (Been there in my early days!)
๐ซ Keep slides visual and simple (So they listen more than they read)
๐ซ Always stay anchored to the topic and outcomes/takeaways promised. This will stop you from writing too much, going off on a tangent or getting stressed about whether the audience will find it valuable or not.
Have a great weekend x
PS - I'm still taking bookings for in-house training courses, or 1:1 mentoring, and we have just 1 space open for retainer or campaign management currently
PSS - Waitlist for AI Made Easy, launching September / October is ope. I'll add the link in the comments below
30/06/2025
On Friday we found out that we're finalists in two categories at this yearโs U.K. Social Media Awards; Best use of AI in social media and Best Low Budget Campaign ๐คฉ
25/06/2025
Stop filming landscape!
Facebook will now publish all videos as REELs (AKA vertical video) - and while viewers could still turn their phone around to see it landscape, itโs better to start thinking vertically on the first instance x
06/06/2025
That's a wrap!
The last live session of our AI Made Easy bootcamp: done! Planning now underway for the next co-hort ๐ฅณ
By strategic thought, planning and focus on my goals this year I've trained over 500 people (live) on how to upgrade their socials, superpower their comms, save time and produce quality marketing using AI in May alone.
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Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world - whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?
So Naturally Social became a thing
It started with social media. With engaging the great buzz of conversation and banter on the web. But after working with many businesses, we realised the best results occurred when all communications were co-ordinated, working together as part of a wider strategy. So Naturally Social shifted focus to promote conversation from every angle - while keeping social at the sharp end of what we do.
Since Naturally Socialโs launch weโve supported the impact of ambitious charities and ethical companies alike, optimising their communications, creating real results and generally blowing the socks off the digital world.