Naturally Social

Naturally Social AI Educator, Public Speaker and Social Media Expert. Mentoring & training: 1:1 & teams. Online or in-person. Consultant. Upskilling in the AI Era.
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As owner of award-winning B Corp social media management and training firm Naturally Social, Natalie Luckham has poured her expertise into hundreds of businesses since 2015. Previously named the UK's number 1 social media adviser, she gained her CIM Level 6 Award in AI marketing in January 2024 and is a certified AI trainer. She's now on a mission to show other people how AI can transform their business, while upskilling the marketers and freelancers of the future.

We just cut a day-and-a-half job down to 6 hours — and the result was actually better. 👀One of our clients needed their ...
09/06/2026

We just cut a day-and-a-half job down to 6 hours — and the result was actually better. 👀

One of our clients needed their big annual report for the board. Twelve months of analytics and content calendars to pull together would usually be a proper slog.

This time we built a Copilot Notebook, connected all the data, and asked it to find the patterns: when reach and engagement peaked, and which types of content were driving it. The stuff that normally takes hours of digging? Minutes.

Then we did the human bit — reviewed it, made sure it actually rang true, found the story in it, and designed it up in Canva.

The lesson I keep sharing with clients: the goal isn't just to save time. It's to spend that time on the things that add real value. Same hours, better work. 💪

How are you using AI in your business right now? I'd love to hear.

Confession of an AI nerd 👇🏻I’m going on holiday this week and I’m going to miss…Copilot!! Weird I know! BUT, here’s why....
12/05/2026

Confession of an AI nerd 👇🏻

I’m going on holiday this week and I’m going to miss…Copilot!!

Weird I know! BUT, here’s why.

I’ve been using it for the last 18 months. It’s been the main AI tool in my business for the last 9-12.

The combined features from openAI and anthropic + the security makes the £30pm an absolute no brainer.

I’m getting increasingly experimental with it.

I’m challenging every legacy process we have and starting with the statement - ‘there’s got to be a way copilot can help with this.’ I then build time into my diary to work it out.

At the weeekend, I was able to use cowork concurrently across two different clients, acting as my social media assistant.

Copilot found, read and understood two campaigns I was planning. It went back to my previous work and found the style and tone I write in, and it understood the themes and the direction I was going in.

And so much more.

Two years ago, ChatGPT couldn’t produce an excel s/sheet in the same format we used for our retained clients.

Today, CoPilot can read, replicate and improve those exact same documents - saving them right where I wanted, to access them at a later date.

Time saved?! At least 8 hours.

When work is this exciting, I get FOMO!

If this has spiked your interest or you’re looking to get more out of AI in your business (no matter your department) drop me a DM as I have an accelerator programme coming up.

Excited to be chosen as a UK Canvassador for 2026!What does that mean? I hear you ask!Canva (the one and only) has asked...
23/04/2026

Excited to be chosen as a UK Canvassador for 2026!

What does that mean? I hear you ask!

Canva (the one and only) has asked me to be an ambassador for their product; to teach and support others, and share the message about how their platform helps bring ideas to life...

Plus, I get loads of cool swag!

21/04/2026

As a small business owner, do you use Canva?
What do you think of the new features?
(Have you spotted them?!)

14/04/2026

What are your thoughts on Facebook's new algorithm?

Are you seeing less content from people you know?

08/04/2026

AI generated images & videos
in your social feeds - love them or hate them?

(Or somewhere in between?) 👇🏻

27/03/2026

Tell-tale signs they're using ChatGPT to write their social media posts👇

A lovely way to kick off a Tuesday!
24/03/2026

A lovely way to kick off a Tuesday!

"Imagine a successful business person" Same prompt, 4 different image generators... spot the issue(s)?Just because the a...
06/03/2026

"Imagine a successful business person"

Same prompt, 4 different image generators... spot the issue(s)?

Just because the answer, the picture, the text, or the video comes out in a matter of seconds doesn't mean it's ready to use.

Bias exists in every AI tool because fundamentally, they've been created by a small, very select number of people in Silicon Valley.

Two takeaways:

1) More women need to be at the table when building these tools, and more women need to understand them so they're not left behind.

2) If you use AI to produce your comms and marketing, please sense check for misinformation, bias and relevance.

PS - The clear winner here was Google's Gemini, closely followed by canva which gave 4 options, none of which were white men in their 50s. (Not saying white men in their 50s aren't successful business people - but hopefully you get the point.) But they both still had some problems with them.

PPS - Could I have written a more detailed prompt to begin with? yes. Should I need to? no.

PPPS - I'm hosting a webinar on Sunday for International Women's Day, all about AI - running through what it is, how it works and more. If you'd like to join, DM for information or head over to our page.

One of the things I love most about AI is the value it creates for my business. When you stop using it as just a Google ...
04/03/2026

One of the things I love most about AI is the value it creates for my business.

When you stop using it as just a Google replacement and start using it to plug the gaps, the possibilities are endless.

Here are 9 common small business problems that AI can help with, and you may not have realised...

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