16/04/2026
After 15 years in content marketing, content strategy and video production, I’ve seen so many trends come and go 🫣
But one thing has never changed…
And that’s the core principle of marketing. Ultimately, it’s still about attracting, engaging and converting people to buy from you.
We all know video content plays the biggest part in moving people through that ‘funnel’.
But as a product brand, you don’t need as much video content as you think!
To go from disinterested browser to eager buyer, your ideal customer just needs to see 3 specific types of product video content:
1️⃣ Mini Videos
2️⃣ Explainer Videos
3️⃣ Story Videos
Each one serves a clear purpose… first in grabbing attention, then explaining how your product works, then telling a compelling story that makes your brand relatable and trustworthy.
With just these three video types, you can take a cold audience from ‘unaware of you’ to ‘ready to buy’ far quicker than any here today, gone tomorrow Insta trend will do.
I’ve *just* launched a new set of product animation packages designed to give you these exact videos, which you can plug straight into your marketing and start turning browsers into buyers!
Prices start from just £99.
💬 Comment PACKAGES and I’ll DM you more details.
